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Video101: Social Media Boot Camp 2010

by Triangle American Marketing Association on Jun 10, 2010

907 views

How to publish optimized and SEO-friendly content on YouTube.

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How to publish optimized and SEO-friendly content on YouTube.

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So why online video?ComScore reported earlier this year that 85% of people online consumed an average of 10 hours of video a month onlineBut that’s not all.Marketing Sherpa in a report late last year that 95% of marketers who used video last year were happy with the results.
85% online video market share in the US#4 site globally in terms of overall traffic#2 site globally for search24 hours of video uploaded every minute5 Billion video streams a monthAnd oh btw/ its free and it ranks high in search engines.
Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks and a lightbulb went off.96 million views and a 700% increase in sales http://www.youtube.com/user/blendtec
Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks and a lightbulb went off.96 million views and a 700% increase in saleshttp://www.youtube.com/user/blendtec
Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
Speak in plain englishUse the word video in titleEliminate self-serving words
Add a URL at the beginning of your description. (assessible even before expanding the description field)- Reitierate the content of the video (including transcript when possible) and boilerplate copy and social media links at the end
Add links to subscribe to your channel or to see the next or previous videos in a series Add annotations to ask for comments- Add easter eggsCaptions allow hearing impaired to viewLoads SEO with keywords and contextual information

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Grant Martin , Independent contractor at Martin Communications 1 year ago

Video101: Social Media Boot Camp 2010 — Presentation Transcript

Technology is affordable and portable.
Consumptionincreases online
Videoincreases engagement
Online Video can raise awareness, boost sales,
increase SEO, and build community.
CASE STUDY: Blendtec
http://www.youtube.com/watch?v=3OmpnfL5PCw
CASE STUDY: Blendtec
• Started with a $50 budget
• 96 Million views
• 700% increase in sales
CASE STUDY: Monty Python
CASE STUDY: Monty Python
23,000% increase in sales
CASE STUDY: HP
http://www.youtube.com/watch?v=fQVGPHQMWyQ
CASE STUDY: HP
670k views
CASE STUDY: Merchant Service Group
http://www.youtube.com/watch?v=NVnye_3CLz4
6 out of the top 10 listings in organic search
http://www.youtube.com/watch?v=ui5Qh7Qd65Y
1. Titles
BAD
BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
BAD
GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
2. Descriptions
BAD
BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
2. Descriptions
BAD
GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
3. Tags
BAD
BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
BAD
GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
4. Category
• Search your competition
• Search similar keywords
• Search similar videos
5. Thumbnails
6. Broadcasting & Sharing Options
7. Date and Map
8. Captions & Annotations
8. Captions & Annotations
9. YouTube Insights
9. YouTube Insights
10. Other Tips & Tricks
Watermarking
•
Naming your video file
•
Renaming and Retagging
•
Piggybacking
•
Tentpole programming

Video101: Social Media Boot Camp 2010

by Triangle American Marketing Association on Jun 10, 2010

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Video101: Social Media Boot Camp 2010 — Presentation Transcript