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Video101: Social Media Boot Camp 2010
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Video101: Social Media Boot Camp 2010

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How to publish optimized and SEO-friendly content on YouTube.

How to publish optimized and SEO-friendly content on YouTube.

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  • So why online video?ComScore reported earlier this year that 85% of people online consumed an average of 10 hours of video a month onlineBut that’s not all.Marketing Sherpa in a report late last year that 95% of marketers who used video last year were happy with the results.
  • 85% online video market share in the US#4 site globally in terms of overall traffic#2 site globally for search24 hours of video uploaded every minute5 Billion video streams a monthAnd oh btw/ its free and it ranks high in search engines.
  • Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks  and a lightbulb went off.96 million views and a 700% increase in sales http://www.youtube.com/user/blendtec
  • Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks  and a lightbulb went off.96 million views and a 700% increase in saleshttp://www.youtube.com/user/blendtec
  • Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
  • Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
  • Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
  • Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
  • Speak in plain englishUse the word video in titleEliminate self-serving words
  • Add a URL at the beginning of your description. (assessible even before expanding the description field)- Reitierate the content of the video (including transcript when possible) and boilerplate copy and social media links at the end
  • Add links to subscribe to your channel or to see the next or previous videos in a series Add annotations to ask for comments- Add easter eggsCaptions allow hearing impaired to viewLoads SEO with keywords and contextual information

Video101: Social Media Boot Camp 2010 Video101: Social Media Boot Camp 2010 Presentation Transcript

  • Technology is affordable and portable.
    Consumptionincreases online
    Videoincreases engagement
  • Online Video can raise awareness, boost sales,
    increase SEO, and build community.
  • CASE STUDY: Blendtec
    http://www.youtube.com/watch?v=3OmpnfL5PCw
  • CASE STUDY: Blendtec
    • Started with a $50 budget
    • 96 Million views
    • 700% increase in sales
  • CASE STUDY: Monty Python
  • CASE STUDY: Monty Python
    23,000% increase in sales
  • CASE STUDY: HP
    http://www.youtube.com/watch?v=fQVGPHQMWyQ
  • CASE STUDY: HP
    670k views
  • CASE STUDY: Merchant Service Group
    http://www.youtube.com/watch?v=NVnye_3CLz4
  • 6 out of the top 10 listings in organic search
  • http://www.youtube.com/watch?v=ui5Qh7Qd65Y
  • 1. Titles
    BAD
    BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
    BAD
    GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
  • 2. Descriptions
    BAD
    BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
  • 2. Descriptions
    BAD
    GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
  • 3. Tags
    BAD
    BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
    BAD
    GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
  • 4. Category
    • Search your competition
    • Search similar keywords
    • Search similar videos
  • 5. Thumbnails
  • 6. Broadcasting & Sharing Options
  • 7. Date and Map
  • 8. Captions & Annotations
  • 8. Captions & Annotations
  • 9. YouTube Insights
  • 9. YouTube Insights
  • 10. Other Tips & Tricks
    Watermarking

    Naming your video file

    Renaming and Retagging

    Piggybacking

    Tentpole programming