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Video101: Social Media Boot Camp 2010
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Video101: Social Media Boot Camp 2010

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How to publish optimized and SEO-friendly content on YouTube.

How to publish optimized and SEO-friendly content on YouTube.


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  • So why online video?ComScore reported earlier this year that 85% of people online consumed an average of 10 hours of video a month onlineBut that’s not all.Marketing Sherpa in a report late last year that 95% of marketers who used video last year were happy with the results.
  • 85% online video market share in the US#4 site globally in terms of overall traffic#2 site globally for search24 hours of video uploaded every minute5 Billion video streams a monthAnd oh btw/ its free and it ranks high in search engines.
  • Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks  and a lightbulb went off.96 million views and a 700% increase in sales http://www.youtube.com/user/blendtec
  • Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks  and a lightbulb went off.96 million views and a 700% increase in saleshttp://www.youtube.com/user/blendtec
  • Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
  • Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
  • Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
  • Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
  • Speak in plain englishUse the word video in titleEliminate self-serving words
  • Add a URL at the beginning of your description. (assessible even before expanding the description field)- Reitierate the content of the video (including transcript when possible) and boilerplate copy and social media links at the end
  • Add links to subscribe to your channel or to see the next or previous videos in a series Add annotations to ask for comments- Add easter eggsCaptions allow hearing impaired to viewLoads SEO with keywords and contextual information
  • Transcript

    • 1.
    • 2.
    • 3. Technology is affordable and portable.
      Consumptionincreases online
      Videoincreases engagement
    • 4.
    • 5. Online Video can raise awareness, boost sales,
      increase SEO, and build community.
    • 6. CASE STUDY: Blendtec
      http://www.youtube.com/watch?v=3OmpnfL5PCw
    • 7. CASE STUDY: Blendtec
      • Started with a $50 budget
      • 96 Million views
      • 700% increase in sales
    • 8. CASE STUDY: Monty Python
    • 9. CASE STUDY: Monty Python
      23,000% increase in sales
    • 10. CASE STUDY: HP
      http://www.youtube.com/watch?v=fQVGPHQMWyQ
    • 11. CASE STUDY: HP
      670k views
    • 12. CASE STUDY: Merchant Service Group
      http://www.youtube.com/watch?v=NVnye_3CLz4
    • 13. 6 out of the top 10 listings in organic search
    • 14.
    • 15.
    • 16. http://www.youtube.com/watch?v=ui5Qh7Qd65Y
    • 17.
    • 18. 1. Titles
      BAD
      BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
      BAD
      GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
    • 19. 2. Descriptions
      BAD
      BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
    • 20. 2. Descriptions
      BAD
      GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
    • 21. 3. Tags
      BAD
      BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
      BAD
      GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
    • 22. 4. Category
      • Search your competition
      • Search similar keywords
      • Search similar videos
    • 23. 5. Thumbnails
    • 24. 6. Broadcasting & Sharing Options
    • 25. 7. Date and Map
    • 26. 8. Captions & Annotations
    • 27. 8. Captions & Annotations
    • 28. 9. YouTube Insights
    • 29. 9. YouTube Insights
    • 30. 10. Other Tips & Tricks
      Watermarking

      Naming your video file

      Renaming and Retagging

      Piggybacking

      Tentpole programming