The Future of Mobile a republic wireless Case Study

For the Triangle AMA Digital Marketing Training Camp February 29, 2012 Brian Dally – brian@republicwireless.com a division of Bandwidth

republic wireless concept Hybrid Calling™ Community $19 a Month

Timeline
Evolution of re public wireless
Jun 2008 Bandwidth CLEC Sep 2010 Phonebooth Mobile Nov 2011 re public wireless (Beta) Sep 2009 Phonebooth Jun 2011 rw concept

What the Industry is Saying Republic Wireless: $19/Month Unlimited Wireless Service Works Like a Charm It could change the wireless game in ways that other mobile broadband upstarts have tried and failed to do In short, it sounds totally awesome!

In the News

Writing
Interesting Subject

2002 vs. 2012 LG 5350 Samsung Note

Hybrid Calling™ Just like a hybrid car, only traditional carriers are the greedy oil companies.

“ When you grow up you tend to get told the world is the way it is…. Life can be much broader once you discover one simple fact… everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you ’ ll never be the same again.”
- Steve Jobs

Writing
Interesting Subject
Compelling Motive

Why is smartphone service so expensive?

$19 a Month
Unlimited minutes, data, & text
No contracts or early termination fees
No overages, ever!
$199 for the first month and device
Risk Free 30 Day Guarantee

“ As you shift your strategic focus from current competition to alternatives and non-consumers, you gain insight into how to redefine the problem the industry focuses on and thereby reconstruct buyer value elements that reside across industry boundaries."
- Blue Ocean Strategy

Writing
Interesting Subject
Compelling Motive
Clear Theme

Control vs. Freedom

Writing
Interesting Subject
Compelling Motive
Clear Theme
Real Characters

Wi-Fi People

“ More and more of you are treating social like a one night stand, you’re like 19 year old dudes trying to close the first transaction…when you should be trying to put a ring on it.”
“ For the first time ever, marketing is not push, it’s pull…it’s a cocktail party, not a presentation.”
- Gary Vaynerchuck

Thank You! Brian Dally [email_address] Follow us @republicwrless

The Future of Mobile a republic wireless Case Study

by Triangle American Marketing Association

Accessibility

Categories

Upload Details

Usage Rights

2 Embeds 38

Statistics