Disney Park's Approach to Creativity and Innovation

Gert Garman
Global Creative
Development Manager

Develop a Creative Culture

Develop a Creative Culture
It’s All Good!
10/10
Vegas
Doctor and Bullet
Share and Hook
Date an Idea, but Don’t Marry It!

Creative Juices
Do Energizers with your Group
(Improv or Teambuilding Exercisers)
Debrief:
“What Did it Take to Play That?”
Capture a List of Answers – Add these Guidelines to the List of Rules for additional Signaling of Expected Behaviors for the Session

Creative Resources
Helpful Tools For Different Thinking:
Visioning
Low Hanging Fruit (use lots of sticky notes)

Creative Catalysts
Shake It Up with Other Tools!
Thief and Doctor
What’s UP? (Underlying Principle)
Sharing and Hooking

Capture Creativity!

Personal Creativity Tips
Dedicated Idea Notebook
Thinking that makes Sense
Take Risks
Reward Yourself
Ha Ha to A-Ha!
Ask Q’s. Why? Why? Why?
Bend the Rules
Network/Collaborate

Thank You!

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Disney Park's Approach to Creativity and Innovation

by Triangle American Marketing Association on Sep 15, 2011

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Disney Park’s Approach to Creativity and Innovation Presentation Transcript