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Triangle AMA Luncheon
Companies using analytics are turning big data into actionable insights that gain a competitive advantage. Chuck Hemann (@chuckhemann), Group Director, Analytics for W2O Group and co-author of Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, shared how companies big and small are turning analytics into action. During this session Chuck offered specific examples of companies using analytics to fuel communications strategies, tactics and the ultimate development of content.
Chuck Hemann is currently Director of Analytics for WCG, a fully integrated communications agency working with the world’s leading companies in healthcare, consumer products and technology. Over the last seven years, Chuck has provided strategic counsel to clients on a variety of topics including digital analytics, measurement, online reputation, social media, investor relations and crisis communications. Chuck’s past and present clients include Intel, Hershey’s, Michaels, Pfizer, Amgen, Merck, ConAgra, Dairy Management Institute, RIM, SAP and GSK.