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Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
Making csi matter   hiv & aids - j molefe
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Making csi matter hiv & aids - j molefe

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The corporate contribution to HIV/AIDS: appropriate and effective support

The corporate contribution to HIV/AIDS: appropriate and effective support

Published in: Health & Medicine
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  • 1. HIV and AIDS Investment<br />Is the CSI appropriate and effective?<br />Making CSI Matter ’11<br />John Modimo Molefe<br />
  • 2. Points of Discussion<br />What is the Soul City Institute for Health and Development Communication?<br />State of HIV and AIDS in South Africa<br />HIV and AIDS funding<br />Effective intervention<br />What has Soul City Institute done to date?<br />Key strategies and approaches for the future. <br />
  • 3. What is the Soul City Institute?<br />Not for Profit organisation since 1992<br />Run by experts in Social and Behaviour Change Communication<br />Has an independent Board of Directors overseeing the work of the Executive<br />Biggest Communication programmes across Southern Africa<br />Soul City and Soul Buddyz as key communication brands<br />OneLove campaign and PhuzaWize, Drink Safe-Live Safe campaign<br />Over 7000 Soul Buddyz Clubs across the country<br />Distributed over 45 million booklets in SA only. <br />
  • 4. State of HIV and AIDS in South Africa<br />Estimated HIV prevalence (%) among antenatal clinic attendees, by province<br />
  • 5. State of HIV and AIDS in South Africa<br />An estimated 40,000 children in South Africa are infected with HIV each year<br />An increase from 44/1000 in 1990 to 48/1000 in 2009<br />In 2010 SA government issues new PMTCT guidelines in line with the WHO recommendations <br />NSP 07-11 target is to reach 95% of pregnant mothers<br />
  • 6. State of HIV and AIDS in South Africa<br />Condom use is at 62% of youths and between 77 and 83% among men in casual sexual encounters. <br />15% among married couples <br />HIV and Sex Education is in curriculum, but questions exist on quality and willingness by teachers<br />Medical Male Circumcision reduce the risk of male to female transmission by 60%. Need to increase the uptake of MMC<br />HTC roll-out campaign is on the go. NSP aims <br />to test 25% of population annually by 2011<br />
  • 7. State of HIV and AIDS in South Africa<br />Large scale communication campaigns related to raising awareness of HIV and AIDS <br />Khomanani; Soul City Institute’s Soul City and Soul Buddyz & LoveLife<br />Increase from 75% (2005) to 80% (2008) of 15-24yrs olds’ awareness of at least one of the 4 campaigns’ messages HSRC, 2009<br /> 60% reach for over 50’s<br />Around 50% of population knew the importance of condoms and reduced MCP as prevention. <br />
  • 8. State of HIV and AIDS in South Africa<br />Treatment<br />Based on current guidelines reach has increased from 27% in 2007, to 56% in 2009.<br />Government guidelines issues in 2010 stipulated introduction of ART at CD4 count of <200 cells/mm³ and only at < 350cells/mm³ for pregnant women<br />WHO recommends < 350cells/mm³ for the general population<br />The WHO recommendation is expected to cost US$ 11 billion btw 2010 to 2017, currently costs expected to be US$ 9.8 billion<br />Biggest challenge is human capacity hence <br />‘task-shifting’<br />
  • 9. HIV and AIDS Funding<br />Bill Clinton and Bill Gates urged AIDS activists at the Vienna Conference (2010) to squeeze value out of every cent of funds to fight HIV, saying they could not expect donors to give more in hard times unless money is carefully spent.<br />
  • 10. HIV and AIDS Funding<br />Globally AIDS funding increased from $300m in 1996 to $15.6 billion in 2009. <br />From 2002 to 2009 funding remained flat thus creating a funding of $7.7 billion in 2009. (UNAIDS/Kaiser Foundation, July 2010) <br /> Funding from donor governments made up 56% of global funding, with 60% coming from USA. (2009)<br />
  • 11. HIV and AIDS Funding<br />Paris Declaration’s aim is to align funding with country priorities, avoid duplication and achieve strategic channelling of AID. <br />ACCRA Agenda of Action (2008) further suggested the involvement of civil society in the process of managing and disbursing funds. <br />
  • 12. Effective interventions<br />Alignment with the NSP is critical in ensuring strategic alignments<br />The interventions that are needed to reach the NSP’s goals are structured under four key priority areas: <br />Prevention; <br />Treatment, care and support; <br />Human and legal rights; and <br />Monitoring, research and surveillance. <br />
  • 13. Soul City Institute’s contribution<br />Prevention<br />Reduce rate of new infections<br />Delay of onset of sexual Debut<br />Parenting<br />Multiple and Concurrent Sexual Partners<br />Gender Equality and Gender violence<br />Alcohol abuse<br />Promotion of consistent and correct use of Condoms<br />Voluntary Testing and Counselling<br />PMTCT<br />MMC<br />Reproductive Health and Sexual Rights<br />
  • 14. Soul City Institute<br />Social and Behaviour Change Communication<br />Mass Media Communication<br />Prime Time TV Drama and PSAs<br />Radio Drama and talk shows<br />Print<br />Social Mobilisation<br />Soul Buddyz Clubs<br />Training in Corporates and Communities<br />Dialogues<br />Advocacy<br />Capacity Building<br />
  • 15. Soul City Institute<br />Reach<br />Over 70% of the population<br />Over 50% of people with no metric qualification<br />67% of children know Soul Buddyz<br />7000 Soul Buddyz Clubs with membership of 130,000 children<br />Soul City TV drama in the top 3 of TV in SA <br />
  • 16. Soul City Institute<br />Impact<br />Increased condom use associated with Soul City<br />Reduced stigma and positive attitude towards people living with HIV<br />Awareness of own risk in contracting HIV<br />Increased awareness of MCP as a risk factor<br />
  • 17. Key Strategies and Interventions<br />Interventions that evidence of reach and impact<br />Aligned with national priorities<br />Contribute to existing efforts rather than start own intervention<br />Strategic interventions instead of charity approach<br />
  • 18. Thank You<br />www.soulcity.org.za<br />

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