Making csi matter enterprise development - c wijnberg of fetola & associates

The Old Mutual Foundation

Enterprise development “ Powered by Fetola. The ongoing pursuit of Independent and Sustainable Enterprise

1.1 Introduction
Fetola is an Enterprise Development specialist providing sustainable
growth solutions for SMME & Community project beneficiaries, especially women
led and rural enterprises.
Our vision is to change lives for the better, forever!
Our client base includes International Development organisations, Government &
Corporate Social Investment Funders.
Catherine Wijnberg has an MBA from Henley(UK) and MSc Agriculture plus 25
years experience as Owner/Manager in 5 different industry sectors.
Powered by Fetola

Officially “Skills development” programme
Developed by Fetola to meet Old Mutual need for increased impact, visibility & ROI
Started in 2007 with 16 craft projects
Black Owned SMMEs & Community projects
Rural & Women-focused enterprise
2. 1 Old Mutual Legends Programme: History & Origins

2.2 Old Mutual Legends Programme: Objectives
1. Economic viability of participating enterprises
2. Skills of individuals and entrepreneurs
3. Income generation & jobs in needy communities
4. Facilitate BBBEE
5. Value-add to Old Mutual

2.2 Old Mutual Legends Programme: How do we do it?
Interventions are tailored to individual business
needs & can include
Vision Development & strategic planning
Business systems implementation
Applied skills training
Mentoring
Market access linkages
Media & PR
Order facilitation
Product development

2.3 Old Mutual Legends Programme: Progress

3. Seven Steps to Success
Selection - High potential beneficiaries
Understand Needs & Growth Cycle
Critical Success Factors
Cost - ROI
Entrepreneurial excellence
Stats - Measured & meaningful
Stakeholders - part of the team

3.1 Selection - High Potential Beneficiaries

3.2 Understand - Needs & Growth Cycle Startup Establishment Growth Stabilise Up/Down? Number Size

3.3 Critical Success factors

Reaching more people for less!
Selection process
E-learning
Mentor hotline
Peer group Network
Borderless Incubator
3.4 Costs - ROI

3.5 Entrepreneurial excellence Passion Performance Integrity Excellence Innovation

3.6 Stats - Measured & Meaningful

3.7 Stakeholders - Part of the Team 2008 2007 2011 2010 2009

4. Challenges to AVOID
Attitude of handouts
Vague interest
Overstated or misaligned expectations
Inappropriate academic theory
Dependence - doing too much

Love what you do
Make a Difference
and
Have fun!
Lastly

- Thank you - Powered by Fetola Milton’s Way House, 11 Bell Crescent, Westlake Business Park, Tokai, 7966 South Africa Tel: +27 21 701 7466 Fax: +27 86 649 9664 email:info@fetola.co.za. www.fetola.co.za

Making csi matter enterprise development - c wijnberg of fetola & associates

by Trialogue on May 24, 2011

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