Barrie bramley social innovation

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Barrie bramley social innovation

  1. 1. SOCIALINNOVATIONAll new ideas begin in a non-conforming mind thatquestions some tenet of the conventional wisdom- H. G. RickoverPresented by : Barrie Bramley1http://www.youtube.com/watch?v=QbKw0_v2clo2A few things to pointout about innovationSocial Innovation344
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  4. 4. 131314141515Source: Economist, Millennium Special EditionWealth: GDP per personWestern Europe, AD1000-2000$ 1,000 in1990 prices$ 2,000 in1990 pricesThe French word ‘originalité’first appeared in 1699.Horace Walpole and Thomas Graywere the first to use the Englishword ‘original’ in this sense in 1742.French Economist J.B. Say coinsthe term ‘Entrepreneur’16
  5. 5. Social InnovationThe 20th & 21st centuries have seen a shiftaway from the single brilliant genius, tocollaborative teams, process drivenlaboratories, and even co-operationbetween competitors.17Social InnovationToday we understand that innovation is a system,not an event. It has many different role players,not just the creative crazies.We need to actively make space for:creators enablersadopters adaptersapplauders motivatorsdesigners implementersand many more…18All innovation and progress – commercial,biological, social, scientific, artistic, andpersonal - is a direct result of deviance. Itmoves from the fringe to social convention.Fringe The EdgeRealm ofthe coolThe NextBig Thing SocialConventionBased on an idea from “The Deviants Advantage”, Mathews and WackerThe CrazyThinker19All innovation and progress – commercial,biological, social, scientific, artistic, andpersonal - is a direct result of deviance. Itmoves from the fringe to social convention.Fringe The EdgeRealm ofthe coolThe NextBig Thing SocialConventionBased on an idea from “The Deviants Advantage”, Mathews and WackerThe CrazyThinkerTheScientist orInventor20
  6. 6. All innovation and progress – commercial,biological, social, scientific, artistic, andpersonal - is a direct result of deviance. Itmoves from the fringe to social convention.Fringe The EdgeRealm ofthe coolThe NextBig Thing SocialConventionBased on an idea from “The Deviants Advantage”, Mathews and WackerThe CrazyThinkerTheScientist orInventorTheEngineer21All innovation and progress – commercial,biological, social, scientific, artistic, andpersonal - is a direct result of deviance. Itmoves from the fringe to social convention.Fringe The EdgeRealm ofthe coolThe NextBig ThingSocialConventionBased on an idea from “The Deviants Advantage”, Mathews and WackerThe CrazyThinkerTheScientist orInventorTheEngineerThe Entrepreneur22All innovation and progress – commercial,biological, social, scientific, artistic, andpersonal - is a direct result of deviance. Itmoves from the fringe to social convention.Fringe The EdgeRealm ofthe coolThe NextBig ThingSocialConventionBased on an idea from “The Deviants Advantage”, Mathews and WackerThe CrazyThinkerTheScientist orInventorTheEngineer The EntrepreneurThe BusinessGenius / Manager23TimeRevenue•Main Stream – Mature•Main Stream – Declining•Cost vs Value Chasm•The EndAdapted from an article in Harvard Business Review by Geoffrey A. MooreCrazy ThinkerScientistEngineerEntrepreneur / IntrapreneurBusiness GeniusSocial Innovation• Creation• Adoption Chasm• ‘Bowling Alley’• Critical Mass• Main Stream – Early24
  7. 7. Social InnovationA shift from......• ...random innovation to a conscious and systematicapproach to public sector renewal;• ...managing human resources to building innovationcapacity at all levels of government;• ...running tasks and projects to orchestratingprocesses of co-creation, creating new solutionswith people, not for them;• ...administrating public organisations tocourageously leading innovation across and beyondthe public sector.TextChristian Bason, Director of Mindlab25Social InnovationCreate and leverage a peer-support system of like-mindedsocial innovators26Social InnovationScan the Periphery27Social InnovationBuild capacity and patiencerequired to tackle complex andsystemic challenges28
  8. 8. Social InnovationIdentify a niche segment on thefringes of the mainstream29 30THANK YOU !Twitter: @barriebramleyWeb: www.conferencespeakers.co.zawww.barriebramley.com31

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