Enrollment Marketing - Triad Advertising

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Challenge: Stonehill College had a larger than normal group of accepted students who did not enroll. They wanted to increase its overall application pool, but needed to get accepted students comfortable with and excited about enrolling at Stonehill. Solution: Triad and Stonehill developed “See Yourself at Stonehill,” a direct marketing and brochure campaign using the college’s Six Key Values to communicate to accepted students the benefits of enrolling at Stonehill. Result: Stonehill set undergraduate application records in two straight years while welcoming one of the largest freshman classes in the school’s history

We sent out series of 3 postcards inviting students who were SAT qualified to attend Stonehill encouraging them to visit campus. The final piece was a brochure on Stonehill. They identified qualities which they felt defined them and referred to them as the Stonehill 6. All of the creative was based on the Stonehill 6. In addition to direct mail, posters were created for guidance couneslors, banner for the school and pull up screens to be placed in the room holding info sessions.

Challenge: For many years, Stonehill had created two independent student books - a course catalogue and a student handbook. Stonehill wanted to lower waste and cost with a combined piece. Solution: Triad and Stonehill developed the “Hill Book” featuring programs of study, general information, campus life, student and activities. Result: Stonehill was able to cut its printing cost and centralize all of the important information for its students.

Marketing to 18 year old females, Direct marketing campaign . Patterns and colors were the trend as well as the language. Very targeted pieces

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Enrollment Marketing - Triad Advertising - Presentation Transcript

Education Portfolio
Brandeis wanted a comprehensive enrollment marketing strategy to build demand for the MBA programs at the Rabb School. Triad responded by developing and executing an annual marketing plan including radio, search, online ads, and digital lead farming. Enrollment inquiries up nearly 20% , including enrollment gains of 10% and revenue increases of 15%.
Stonehill College wanted to increase undergraduate admissions yield. Triad developed the “See Yourself at Stonehill” campaign. Undergraduate Enrollment increased 11% in just one year!
Stonehill College needed to save on printing by combining campus life and academic information. Triad helped developed the “Hill Book” - significantly decreasing printing and design costs.
• Simmons College • Bay State College • Salve Regina University • Fisher Junior College • Dean College • Cambridge College • Stonehill College • Brandeis University • Aquinas College • Massasoit Community College Clients Who’ve Seen Ideas Roll and Results Follow
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