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FREELANCE SURVEY      2012
Content           A word on the methodology used           How the market for freelancers looks like           What is the...
What is a Freelancer?                                 We define a freelancer as an                                   inter...
Freelance Survey                          Joint initiative                            Online                          Marc...
Finance, Banking & Insurance  Who were these 500 Freelancers?  Industries                                                 ...
Who were these 500 Freelancers?  Activity domains                                                                Marketing...
Who were these 500 Freelancers?  Age & Experience                       Age                                     Experience...
Who were these 500 Freelancers?  Gender                          79%                                21%                N =...
9  Who were these 500 Freelancers?  Regions of activity                                                             “Golde...
How the market for freelancers  looks like                    THE MARKET FOR                FREELANCE ASSIGNMENTSPresentat...
After some challenging years, the  freelancers anticipate a positive trend                                            2012...
Chargeability over the last 6 months                 Did you find an assignment during last 6 months of 2011?             ...
Competition is increasing                2009      2010    H1 - 2011   H2 - 2011   H1 - 2012   H2 - 2012                55...
Fee evolution is negative                2009   2010   H1 - 2011   H2 - 2011   H1 - 2012   H2 - 2012                      ...
Age, Gender & Education are factors  that influence the daily fee                         Impact of age on fee     750    ...
The assignment role and sector also   have impact                                                                         ...
What is the freelancer facing?  The freelancer perspectivePresentation1
Once a freelancer,  ‘always’ a freelancer     61% would not                                      Only 3% considers    retu...
What drives and what holds you  back?                N = 496                                   N = 488Presentation1
For over 50%, the 5-day week is  not the standard                                                   Billable days per week...
The own network preferred and most efficientsourcing channel, closely followed by serviceproviders                        ...
Regarding this own network, ‘online’ is not  omnipresent, but done more frequently                                        ...
How to mitigate the Financial uncertainty           Over 1/4th of Freelancers has more                  1/4th of Freelance...
Finding assignments: the average length  between assignments is 2,28 months                         Average length in mont...
Freelancers want and get  assignments of 7 months to 2 years                                              Assignment Durat...
Freelancers and Service Providers,  a Win-Win scenario?Presentation1
Facts & Figures    Do you have experience in working with         Would you consider to work via 1 service              Se...
Different types of service providers                Type                       Definition                Match makers     ...
Facts & Figures:   Who is the preferred partner?                 Which type of Service Provider do you know and           ...
Hate-Love relation:  What FL don’t like about SP’s        Why wouldn’t you work with a Service Provider?                  ...
Hate-Love relation:  Loyalty                Loyalty FL towards service providers                                Loyalty se...
Hate-Love relation:  But in times of crisis                                    What will be your most likely strategy in t...
Freelancers have clear expectations                        Main actions that Service Providers can take or develop        ...
Presentation1                                                        SP’s                                                 ...
Freelancers find this with?                                      Willingness to work with current SP                 60%  ...
What did we learn?Presentation1
Conclusions on freelancers                  Main motivators:             Freelancers are aware                  autonomy &...
Conclusions on service providers                Finding the right   Financial                assignments         compensat...
ONCE A FREELANCER,ALWAYS A FREELANCER
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Freelance survey 2012

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Results freelance survey 2012 - TriFinance, Tri ICT and The House of Marketing

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Transcript of "Freelance survey 2012"

  1. 1. FREELANCE SURVEY 2012
  2. 2. Content A word on the methodology used How the market for freelancers looks like What is the freelancer facing? The freelancer perspective Freelancers and Service Providers, a Win-Win scenario? ConclusionsPresentation1
  3. 3. What is a Freelancer? We define a freelancer as an interim manager, or expert working on a temporary and independent basis with a company or organization.Presentation1
  4. 4. Freelance Survey Joint initiative Online March - April 2012 500 respondentsPresentation1
  5. 5. Finance, Banking & Insurance Who were these 500 Freelancers? Industries IT & Telecom Non profit Other Healthcare - ICT Creative, Art, Culture, Photography, etc Fast Moving Automotive, Transport & Logistics Biotechnology Education Utilities Public Travel, Tourism & HoReCa MediaPresentation1
  6. 6. Who were these 500 Freelancers? Activity domains Marketing & Communication R&D & Engineering Sales ICT Procurement, supply chain & logistics Project Management Finance & Accounting Administration HR & Training Operations: Production, manufacturing & quality Legal Customer Service OtherPresentation1
  7. 7. Who were these 500 Freelancers? Age & Experience Age Experience 0 2% 7% 1 19% 2 55% 7% 14% 3 22% 26-30 4% 4 25% 31-40 1% 5 41-50 3% 6 51-60 6% 14% 7 61-72 8 44% 6% 9 6% 12% 10 9% >10 N = 198 N = 343Presentation1
  8. 8. Who were these 500 Freelancers? Gender 79% 21% N = 380Presentation1
  9. 9. 9 Who were these 500 Freelancers? Regions of activity “Golden Triangle” 41% 13% 24% 12% 60 % 31% 13% 5% 4% 23% 4% Abroad 2% N = 372Presentation1
  10. 10. How the market for freelancers looks like THE MARKET FOR FREELANCE ASSIGNMENTSPresentation1
  11. 11. After some challenging years, the freelancers anticipate a positive trend 2012 N = 418Presentation1
  12. 12. Chargeability over the last 6 months Did you find an assignment during last 6 months of 2011? I didnt find an assignment 8% It was my choice not to have an Yes No assignment 85% 15% Im a freelancer only since 2012 4% Other 1% 2% N = 422 N = 64Presentation1
  13. 13. Competition is increasing 2009 2010 H1 - 2011 H2 - 2011 H1 - 2012 H2 - 2012 55% of freelancers feel and expect higher competition N = 407Presentation1
  14. 14. Fee evolution is negative 2009 2010 H1 - 2011 H2 - 2011 H1 - 2012 H2 - 2012 N = 398Presentation1
  15. 15. Age, Gender & Education are factors that influence the daily fee Impact of age on fee 750 Impact of education on fee 700 100% 4% 4% 2% 5% 5% 650 6% 5% 90% 6% 21% 80% 21% 600 28% 70% 32% 550 60% 31-40 41-50 51-60 61-72 37% 50% Average fee Median Fee 40% 65% N = 282 30% 55% 44% Impact of gender on fee 23% 20% 750 10% 10% 8% 12% 700 0% 5% Bachelor or Master or Post PHD/ MBA 650 High school High school university 711 short type long type or 600 640 university 550 300-499 500-699 700-899 500 900-1099 1100-1299 1300-1500 Man Woman Average Fee Median FeeN = 301 N = 295Presentation1
  16. 16. The assignment role and sector also have impact Impact of roles on fee Impact of sector on fee 850 140 800 800 120 700 750 100 600 500 700 80 400 747 727 714 709 705 705 704 60 698 698 687 673 663 650 300 40 200 600 100 20 0 550 0 Average Fee Count Average Fee Median FeeN = 334 Median Fee N = 340 Average Fee per Assignment Duration 740 Average rate per billable days per 720 week 700 750 680 660 700 640 650 620 600 600 0-3 4-6 7-12 1-2 years More than 2 3 4 5 months months months 2 yearsN = 340 N = 309 Presentation1
  17. 17. What is the freelancer facing? The freelancer perspectivePresentation1
  18. 18. Once a freelancer, ‘always’ a freelancer 61% would not Only 3% considers return to a payroll returning to a job payroll job Remarkably, those considering to return don’t match the ones that became freelancer through restructuring N = 496Presentation1
  19. 19. What drives and what holds you back? N = 496 N = 488Presentation1
  20. 20. For over 50%, the 5-day week is not the standard Billable days per week 6 1% 5 49% 4 28% 3 16% 2 5% 1 1% 0% 10% 20% 30% 40% 50% - Older Freelancers work less days per week than their younger peers. - Only 27% of 60+ work 5 days a week N = 362Presentation1
  21. 21. The own network preferred and most efficientsourcing channel, closely followed by serviceproviders Net Promoter Score – Effectiveness Channel 5 0 Own network Service providers Direct contact Online sites for Social media (including prior with current searching clients) clients freelance jobs -5 -10 -15 -20 -25 N = 375Presentation1
  22. 22. Regarding this own network, ‘online’ is not omnipresent, but done more frequently Frequency of Networking 45% 40% Actively participating 35% in online networks 30% 25% 20% 42% online network (N=230) No Yes 39% 15% 31% networking events (N=369) 61% 23% 22% 10% 20% 16% 13% 11% 5% 7% 5% 7% 0% 3% N = 375 Once a Once a Once Once Once Less then week month every 3 every 6 every once a months months year year - Linkedin is most important channel (415 first degree contacts) - Own website is perceived as (rather) important to 34% of FL’s. N = 282Presentation1
  23. 23. How to mitigate the Financial uncertainty Over 1/4th of Freelancers has more 1/4th of Freelancers has extra than 1 assignment remunerated activities 25% 29% One No 45% Multiple Yes None 75% 26% N = 490 N = 401 Common extra activities: • Accounting • Teaching/Coaching • Directorship • SalesPresentation1
  24. 24. Finding assignments: the average length between assignments is 2,28 months Average length in months in between assignments 30% 25% 20% 15% 10% 5% 0% 0 1 2 3 4 5 6 7 >7 50% This means that on average, a freelancer is billable for 81% Partially, this is an own choice. N = 326Presentation1
  25. 25. Freelancers want and get assignments of 7 months to 2 years Assignment Duration 40% 35% 30% 25% 20% average duration (N = 406) 35% 32% 31% ideal duration (N = 409) 15% 10% 22% 20% 20% 13% 13% 5% 9% 6% 0% 0-3 months 4-6 months 7-12 1-2 years More than 2 months years The ideal assignment length is 7-12 months (seconded by assignments of 1-2 years)Presentation1
  26. 26. Freelancers and Service Providers, a Win-Win scenario?Presentation1
  27. 27. Facts & Figures Do you have experience in working with Would you consider to work via 1 service Service Providers? provider exclusively? 18% Yes No 43% 57% 82% 35% of ALL freelancers consider working exclusively N = 393 N = 319Presentation1
  28. 28. Different types of service providers Type Definition Match makers simply connecting demand & supply Expertise domain experts focusing on only one domain Umbrella agents you work under the brand of the agent without any support Quality agents you work under the brand and you get support to guarantee quality Big 4 Deloitte, Ernst & Young, KPMG and PricewaterhouseCoopersPresentation1
  29. 29. Facts & Figures: Who is the preferred partner? Which type of Service Provider do you know and For which type of agent are you most likely worked with? willing to work in the future? 100% 4% 8% 7% 13% 90% 19% Quality agents 26% 19% 80% 33% 37% 25% Umbrella agents 6% 10% 70% 60% 47% 4% Expertise domain 8% 41% experts 50% 15% 40% 38% 58% Match makers 16% 32% 3% 30% 28% None 5% 20% 25% 10% 22% 20% 12% Big 4 6% 7% 10% 0% Match Expertise Umbrella Quality Big 4 0% 20% 40% makers domain agents agents experts I always work with them I sometimes work with them I know the type but I’m not interested in working with them I know the type but never worked with themN = 310 I don’t know this type N = 302 Presentation1
  30. 30. Hate-Love relation: What FL don’t like about SP’s Why wouldn’t you work with a Service Provider? Disadvantages of SPs35% 18030% 160 14025% 12020% 100 33% 8015% 29% 157 24% 6010% 40 5% 11% 20 7 16 5 16 7 3 8 8 0% 2% 0 communication/relationship Body Shopping High intermediary margin Treatment as subordinate FL/Internal Consultants up/support/feedback Bad profile vs assignment Low contact with end-client / Short termism Competition with other purpose of the assignement I dont like I dont see I want to Did not Other they take a their added remain know that Lack of follow- margin on value independent existed iso partner my fee match Bad * 65 out of the 500 respondents answered this question N = 65 N = 258Presentation1
  31. 31. Hate-Love relation: Loyalty Loyalty FL towards service providers Loyalty service providers towards FL25% 20%20% 15%15% 10% 22%10% 14% 15% 16% 17% 13% 11% 12% 5% 9% 5% 8% 8% 8% 7% 8% 6% 5% 5% 4% 5% 2% 2% 3% 0% 0% 0 1 2 3 4 5 6 7 8 9 10 0 1 2 3 4 5 6 7 8 9 10 Loyalty from 0 (not loyal) to 10 (absolutely loyal) Loyalty from 0 (not loyal) to 10 (absolutely loyal) > Average loyalty of Freelancers Average loyalty of Service towards Service Providers; Providers towards Freelancers; 7,92 6,34 N = 315 N = 308Presentation1
  32. 32. Hate-Love relation: But in times of crisis What will be your most likely strategy in times of crisis? 60% 50% 40% 30% 55% 20% 10% 21% 14% 7% 2% 0% I will contact a I will stay working a I will commit to one I will try to get a Other diversity of service a freelancer without service provider permanent position providers commiting to a service provider N = 417Presentation1
  33. 33. Freelancers have clear expectations Main actions that Service Providers can take or develop further to optimize your role as Freelancer 80% 70% 60% 50% 40% 68% 30% 52% 52% 50% 20% 10% 0% Sharing knowledge Organizing Support during Organizing network events assignments trainings N = 363Presentation1
  34. 34. Presentation1 SP’s Primary motivators to work through N = 138 Guaranteed number of chargeable days Administrative assistance Network possibilities Support during assignments Training possibilities Lead generation fees Earning of quality label: references,,, Access to company knowledge
  35. 35. Freelancers find this with? Willingness to work with current SP 60% 50% 40% 30% 56% 45% 20% 31% 10% 22% 15% 0% Expertise Quality agents Match makers Big 4 Umbrella agents domain experts N = 267Presentation1
  36. 36. What did we learn?Presentation1
  37. 37. Conclusions on freelancers Main motivators: Freelancers are aware autonomy & variation – that market is getting and not fee or flexibility more competitive Social media: present, Important sourcing but not as an channels: own network assignment finder & service providers Higher education results Gender inequality in in higher fees fees Preferred type of Concerns towards service provider: service providers: expertise domain margin, added value, experts loyaltyPresentation1
  38. 38. Conclusions on service providers Finding the right Financial assignments compensations Expertise Networking developmentPresentation1
  39. 39. ONCE A FREELANCER,ALWAYS A FREELANCER
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