Your SlideShare is downloading. ×
NCNG Social Media Webinar 3.24.10
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

NCNG Social Media Webinar 3.24.10

362
views

Published on

Triangle Community Foundation's use of social media presented at NC Network of Grantmakers webinar 3.24.10

Triangle Community Foundation's use of social media presented at NC Network of Grantmakers webinar 3.24.10


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
362
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. To Facebook or Not to Facebook? One Foundation’s Experience with Social Media NC Network of Grantmakers Webinar March 24, 2010
  • 2.
    • Robyn Fehrman
    • Community Program Officer
    • Triangle Community Foundation
    • (919) 474-8370 x. 128
    • [email_address]
    About Me
  • 3.
    • Introduction to TCF
    • Social Media Overview
    • Our Story
    • Lessons Learned – and still learning!
    Agenda
  • 4. Introduction to TCF
    • 26 year old community foundation
    • Largest general funder in the Triangle
    • Assets: ~$135 million
    • Grantmaking: ~$15 million
    • Staff: 16 + interns
  • 5. What is social media? “ Using the internet to instantly collaborate, share information, and have a conversation about ideas and causes that we care about.” - Beth Kanter, Beth’s Blog, beth.typepad.com
  • 6. Benefits of social media
    • Raise awareness
    • Improve service
    • Build relationships
    • Recruit volunteers
    • Solicit program ideas
    • Turn web visits into advocates, donors
    • Increase web traffic
    • Steady stream of content
    • Information spreads quickly
    • Expand your reach
    • Paula Jones, NC Center for Nonprofits
  • 7. Beware the Bandwagon
    • What do you want to achieve?
    • How does it fit into communication strategy?
    • Who is your audience?
    • Who will be responsible?
    • Is there a need for organizational policies?
    • What metrics to collect?
    www.flickr.com/photos/matthamm Paula Jones, NC Center for Nonprofits
  • 8. Needs first, then tools Paula Jones, NC Center for Nonprofits
  • 9.  
  • 10. Listen. Engage. Create. Harish Rao, NCNG Annual Meeting 2010
  • 11. If only we had known all of this when…
  • 12.
    • Increase giving by connecting our region
    • Communicate transparently
    • Build grantee capacity
    • Embrace experimentation
    Our Story
  • 13.  
  • 14. Triangle Gives Back
    • Learn about giving in the Triangle
    • Join a community of online givers
    • Connect with causes you care about
    • Find ways to give time, talent, treasure
    www.TriangleGivesBack.org
  • 15.  
  • 16.  
  • 17. Facebook
    • Drive traffic to sites
    • Publicize opportunities
    • Communicate impact
    • Engage stakeholders
    www.facebook.com/trianglecf www.facebook.com/triangle.back
  • 18.  
  • 19. Twitter
    • Drive traffic to sites
    • Publicize opportunities
    • Communicate impact
    • Engage stakeholders
    • Give personality to Foundation
    www.twitter.com/TriComFdn www.twitter.com/TriangleGives
  • 20.  
  • 21. Blog
    • President’s point of view
    • Redefine philanthropy
    • Vast array of Foundation activities
    www.philanthrospeak.com
  • 22.  
  • 23. YouTube
    • Communicate visually
    • Share grantee impact
    • Build capacity
    www.youtube.com/trianglcf
  • 24.  
  • 25.
    • If you build it, they won’t just come
    • Work as a team
    • Aggregate & cross post
    • Embrace dialogue
    • Experiment & see what happens
    Lessons
  • 26. Your thoughts?
  • 27. Resources
    • Social Media: 6 Tips to Start – http://tinyurl.com/ngqvdf
    • Beth’s Blog – http://beth.typepad.com
    • Using Facebook for Your Nonprofit, TechSoup – http://www.techsoup.org/community/facebook/index/crm
    • Time Saving Social Networking Strategy - http://tw0.us/8Y4
    • John S. and James L. Knight Foundation Media Learning Seminar - http://www.informationneeds.org/media-learning-seminar