Advanced Portfolio Evaluation


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Advanced Portfolio Evaluation

  1. 1. Advanced Portfolio Evaluation Rajbinder Dhindsa 13Lfi
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? <ul><li>My magazine front cover and film poster uses forms and conventions of real media </li></ul><ul><li>products as they both uses a limited number of both fonts and colours, with a maximum of three each. </li></ul><ul><li>In addition to that the strap-lines, which are more important, are in a much brighter </li></ul><ul><li>colour, like a real magazine; in order to make them stand out more. Plus, like well known </li></ul><ul><li>magazines; such as Empire, the Masthead is slightly covered, which shows that it is already established, well known and now has no need to be fully seen and like other magazines the image is the most dominant on the front cover, and is in the top two intersections. </li></ul><ul><li>More over, our Empire magazine has the image as a centre, </li></ul><ul><li>so the strap-lines fit around it, with alignment of all the strap-lines; </li></ul><ul><li>this is a common layout for the front cover of many magazines in </li></ul><ul><li>general. </li></ul><ul><li>My film promotion package products predominantly use conventions of </li></ul><ul><li>film trailers, posters and magazines. My film trailer had taken ideas </li></ul><ul><li>from other film trailers which I researched on YouTube that I previously </li></ul><ul><li>analysed. </li></ul>
  3. 3. Film Trailer: The one element of my film promotion package that challenges conventions and does not completely conform is my film trailer. This is because it does not conform to what Todorov who is a structuralist, said. As he believed that narratives should begin in a state of ‘plenitude’ when things are normal, but this normality is then disrupted. But my film trailer does not follow his five stages he set, which is known as the ‘classic narrative pattern’. But as you can see with the screen shots, our film trailer does not consist of one disruption, but many as there are various interlinking stories. Furthermore, my trailer consists of a soundtrack throughout, but does not contain a voiceover, therefore yet again not following typical conventions seen in existing trailers. Geek faces problems, put forward my the other girls, as she has to foresee three propositions, in order to be ‘apart of there clique’ The revenge taken out by the geek for the other girls, causes a disruption between the boys. The geek is put in a sticky situation when the other popular girl forces her to interact with the ‘hottie’
  4. 4. Film Poster (Mean Girls) Our film poster Typeface is conventional to other film posters, and therefore used on our poster Similar format, keeping the release date in a similar position, near the bottom half of the poster Film title, positioned in the centre of the poster, as it is most prominent and important, keeping to the conventions, as it is also seen in the Mean Girls poster The Main actress/actors names placed at the top of the poster, conforming to the convention of other similar film poster The minor characters, featured but towards the background, showing they are of less importance to the main character in the foreground Just as the convention shown in the Mean Girls Poster, the minor characters are put into the background, rather than the foreground with the main character. The purpose of a film poster is to advertise the film itself, alongside a film trailer. Also, the film poster is meant to catch peoples attention, and give that initial interest to the target audience. The font size and use of a maximum of three colours, makes my film poster conventional in comparison to previous film posters, such as Mean Girls; as they have three texts colours and three sizes of font. The narrative of my film poster is similar to Mean Girls, as it shows the main character in the foreground, and the way in which it is positioned shows the conflict to come between the characters, also my film poster shows that of the jealousy between the boys as Kieran is giving ‘the other dude’ an evil glare, as he stands up right; showing that he gains more power and status.
  5. 5. <ul><li>Our film poster uses forms and conventions of real media products by having the main </li></ul><ul><li>characters on there and clearly stating the main information associated with the film </li></ul><ul><li>on there; for example the title ‘sweet revenge’, the producers, etc and the actors name, near the top of the page. </li></ul><ul><li>Also, most importantly both products, maintain the structure, and detail needed to, </li></ul><ul><li>attract the target audience, of young teenage females. </li></ul><ul><li>In addition, the barcode is also commonly placed in the right-hand side, at the bottom </li></ul><ul><li>of the page; showing it is less important. Lastly the kicker is spread across the page, </li></ul><ul><li>just below the image, giving it importance, as a reader would follow on from the image down to the kicker. </li></ul><ul><li>Meaning is created from the poster as the images suggest the narrative quite Cleary, in a simple form, enticing the audience to watch the film, without giving the actual story and main twist of the film away, the tagline ‘ Rewriting Revenge’ suggests that there will be a twist, not like a normal situation, where one would be hurt and seek revenge. </li></ul><ul><li>The film poster fulfils its purpose of addressing the target audience, as it uses characters and imagery which would attract that particular teenage audience to come and watch the film. Also, it suggests the genre of the film, as there is both female and male characters, more so the two conflicting males are in the foreground, which shows that they are after the ‘geek’ (main character). </li></ul>The masthead is conventionally situated, at the top of the magazine front cover. The cover image is positioned where the main focus is, in the centre of the front cover, abiding by the convention, our image is also in the centre, slightly covering the masthead; as it is already established and well-known. The barcode is commonly situated on the left-hand side of the cover, as you can see it can be varying on its position on that side, but still sticking to the convention.
  6. 6. How effective is the combination of your main product and ancillary texts? <ul><li>I think that the combination of my main product, being the film trailer and ancillary products; poster and magazine front cover were quite effective as a combination promotion package. </li></ul><ul><li>It has been successful as a combination promotion package because the genre of the film of being a balance between comedy and a bit of romance, consisting of the common features; being set in a high school and involving mild adolescent sexual adventure and conflicts with authority, were put across very well within all three products, even though only one is moving image, the images for the posters and magazines still represent and effective portrayal of what we aimed for, because we aimed to create a narrative surrounded by ‘a geek’ which is what he successfully achieved. </li></ul><ul><li>The aims of the film were to create a promotion package for a appealing British film comedy, which we don't see too many of these days, and it is far more of a challenge as it seems easier to create a American comedy, that would have gross potential, and I think with the right combination, we successfully met this aim, only because of the pattern all three products followed, in order to represent a certain genre to a certain target audience and to keep it flowing, like a real promotion package. This was achieved as they all three elements of the promotion package contained the same character, similar fonts, limited number of colours and the same representation of genders, show through colours of texts. </li></ul><ul><li>The film poster and magazine were effective combination with them main product; being the trailer as they all had repetition of a particular genre; being a ‘romantic comedy’, with a slight difference being that it is a British high school romantic comedy, which is a sub-genre in itself, but all three products adding something else, which makes it different but still nevertheless effective in reaching that target audience and representing that genre. </li></ul><ul><li>To show continuity between my poster, my trailer and my magazine front cover I chose to use the main character, ‘the geek’ within all, in order to ensure that there is continuity. Therefore, the audience will realize that the three publications are connected. </li></ul><ul><li>Throughout the main product, and both ancillary texts I have continued with the theme of the ‘geek’ as all three element of the film promotion package include the ‘geek’ herself, and some other elements to suggest this; such as the book in the main poster, and the Kicker on the front cover of the magazine, ‘ Get Your Geek On’. </li></ul>
  7. 7. With the trailer, and film poster I kept the colours of blue and pink consistent, therefore to show continuity between products, and constantly reflecting on the genders trying to be represented within the promotion package. Also, the font on both the magazine, poster are the same in order to show that the products are relating to each other, by giving them the same formatting. The main title ‘ sweet revenge’ consists of the same format in the trailer and poster, which Cleary makes both items recognisable as apart of the same promotion package. Even though slightly different, the main title ‘sweet revenge’ constantly maintains both or either blue or pink elements, again representing the gender and also showing that all three items of the film promotion package are connected, which is instantly recognisable.
  8. 8. The continuity of the main trailer and ancillary products can be seen through the use of the same, recognisable main character.
  9. 9. What have you learned from your audience feedback? <ul><li>We learnt many things from our audience feed back to out film promotion package. These included, a main necessity that the target audience we intended it to be for, was clearly projected to the potential audience, “The target audience of the products are teenagers, mainly females”, this feedback reassured us that our target audience was easily identifiable. </li></ul><ul><li>We also recognised that the font and graphics on our poster, trailer and magazine front cover help to signify our target audience, as on the main title ‘sweet revenge’, gender symbols, and the lettering for our front cover/poster, was not all in capitals, therefore suggesting it the promotion products are more feminine. Comparisons were made with well known TV Dramas, such as Hollyoaks, when concerning the gender symbols. </li></ul><ul><li>The genre of our product is clearly shown, enough for the audience to know instantly that it is a Romantic comedy. This was achieved by clearly setting up character types, and the narrative in which we used for our trailer, as with such things like the geek flirting with ‘the other dude’, it was evident that it was romantic, yet funny as he ended up accidently punching her in the face. </li></ul><ul><li>Furthermore, our narrative, although confusing at times, since the trailer isn’t like the film would be a have one flowing story, it would seem that the ‘jist’ of the narrative can be recognised when watching out trailer. </li></ul><ul><li>Also, I have learnt that as the audience, there is a possibility of making an emotional response to the products, as it is said to be ‘heart breaking’, as the relationships of the boy and girl are broken up, and the use of the ‘cussing’ battle. </li></ul><ul><li>“ I think this media product is very successful in achieving all its aims. Everything is clearly represented and contained many conventional elements, will are well implemented. I like the comedy elements to the romance, which gives it something a bit ‘different’ keeping you intrigued”. - This quotation from our feedback, clearly shows that the audience thought everything was represented evidently, and that there is a group or genre trying to be represented within our film promotion package, and we fit many conventions of ‘romantic comedies’ well. I believe that we did achieve what we set out to do, as our aim was to create a romantic comedy film promotion package, which we successfully achieved. </li></ul>
  10. 10. How did you use media technologies in the construction and research, planning and evaluation stages? <ul><li>During my research stage of my film promotion package coursework, I used media technologies when researching similar products, such as trailers or magazine front covers, whilst using YouTube or Google in order to find previously material to base my work upon and help me guide me to keeping to the conventions. This research into previous film products allowed me to effectively analyse the conventions used and consider the possibilities of what narrative structure and what genre my film trailer would acquire. </li></ul><ul><li>Before planning my film trailer promotion package, and what before I knew initially what I was going to do, we had the opportunity to create a ‘mini film’ within groups, consisting of scenarios which we had to fulfil. This enabled me to test my editing and video skills, and also it helped me to imagine the variety of different shots needed to create such a product like a film trailer. </li></ul><ul><li>During my planning stage of my film promotion package coursework, I used media technologies; such as a video cameras and programmes such as Adobe Photoshop/Adobe Premiere, to see which I could use to the best of my ability and what I could possibly create with such ‘tools’. This was when I was trying to plan my different scenes out as I planned by analysing previous promotion packages, which are seen on my blog, such as Mean Girls, etc. Also, I used media technologies when trying to test such shots, and when trying to get to grips with the new technology; such as video cameras, and Adobe Premiere. </li></ul>‘ www. Blogger. com’ enabled me to set up an online blog, recording all my planning, research and evaluation stages. This became helpful because it allowed me to plan efficiently and also receive user feedback, which could then be implemented into my work and improve the quality, and allowed me to track my progress.
  11. 11. <ul><li>During my production stage of my coursework, I used various media technologies which I hadn’t used beforehand. Such things included such programmes as Adobe Premiere; which I initially used to structure all our footage, and video cameras, as last year they weren’t needed, but this year they played a vital part in the coursework as we needed it to create our main product, therefore majority of our time was spent getting to grips with these two pieces of technology. </li></ul>This is a screen shot from Adobe Premiere, the new software I used in order to produce my film trailer, which included elements in order to edit the volume of sound tracks, cut and capture selected parts of video and sound that were needed, and proved quite efficient in allowing us to put together various separate shots, in sequence. These are the various layers, that were placed on top of each other to create a sequenced trailer, including all the needed elements.
  12. 12. I used the program Photoshop because I felt that the software is very good for editing photos/images, which allowed me to improve the photos by altering the colors, changing the backgrounds, and cropping the photo, and by getting rid of any unnecessary scenery in the background, and proved to be effective, as the tools were easy to use, and nevertheless the layout of the program, is very clear and easy to follow. Adobe Photoshop Toolbar Selection Tool: Selects and moves items on a document Preview Mode: Shows what the page will actually look like, when completed. Text Tool: Adds or edits text. By using the text tool bar shown below , you can alter paragraph options using the paragraph tool bar.
  13. 13. The vast amount of tools on the left hand side, helped me construct my final piece, as I used them to edit, cut and place images and various pieces of text together. Here on the right hand side are the various layers constructed to create the final product. This is a screen shot from Adobe Photoshop, I used this for the construction of my Film Magazine front cover, I already acquired the basic skills when creating my Hip-Hop magazine last year, but developed them further, when editing the pictures and adding the extra effects and layers required; in order for it to have the same structure of a normal magazine and conform to the film magazine general conventions One of the main tools I used frequently was the ‘lasso tool’ which enabled me to quickly and efficiently cut out an image, as done so with the front cover image, in order to place it on another background.
  14. 14. During my evaluation stage of my film promotion package, I used media technologies such as, to help me to assess my work, by allowing for it to be readily available to other students, to analyse and give me feedback, which I then used within my evaluation of my own work. I also used PowerPoint Presentation in order to create this evaluation itself, and when putting this evaluation together on PowerPoint presentation, in turn I had to use a variety of media technologies, such as Adobe Premiere, Windows Media Player, and Adobe Photoshop, as print screens and screen graphs were needed to show the processes of my production of my film promotion package. This is my film promotion package production dairy which I created alongside my main blog, in order to keep a log of what I did weekly, once we started to produce our products. This piece of technology helped me with the evaluation stage, as it allowed me to think back and reflect on what exactly I did.