Your SlideShare is downloading. ×
TREW Talk: How to Build a SEO Keyword Strategy
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

TREW Talk: How to Build a SEO Keyword Strategy

202
views

Published on

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
202
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TREW Talk Search Engine Optimization (SEO) Unlocking the Secret to Keyword Success TREW Talk | @trewmarketing | info@trewmarketing.com1
  • 2. Hollie Nishikawa Marketing Specialist2
  • 3. Millions of new website pages are being added every week3
  • 4. Of online users first use search engines to look for services and products. HubSpot’s State of Inbound Marketing, 20124
  • 5. ELEMENTS OF SEO5
  • 6. Elements Affecting Search Results Fresh • Blogs, new webpages, white Content papers, case studies, video, etc.6
  • 7. Elements Affecting Search Results Keywords • In content, URL, and tags http://www.trewmarketing.com/spotlight/ Title best-practices/practical-steps-for-creating- a-product-positioning-statement/ Text Images7
  • 8. Elements Affecting Search Results Keywords • In content, URL, and tags #6!8
  • 9. Elements Affecting Search Results Site • Keywords used throughout Architecture the site hierarchy Homepage Products Services Industries About Us Contact Us Product 1 Service 1 Industry 1 Product2 Service 2 Industry 29
  • 10. Elements Affecting Search Results Links • Both external and internal linking to your site Industry Sites News Sites Your Site Client Sites Blog Sites10
  • 11. Elements Affecting Search Results Keywords on Page (in content & tags) Links to Page Site Architecture (external & internal (terms through site) linking) Fresh Content (and history of domain)11
  • 12. 12
  • 13. 13
  • 14. What it’s For - AutoCAD Computer WHO it’s For - Autodesk PC - Computer for Architecture What it Does - Animation Desktop - 3D Rendering Computer Specific Features - Video Editing PC - Liquid Cooled PC What it Is How people Buying Intent - 6 Core Desktop search for your - Render Farm Services - 12 Core Computer products/services - Render Farm Price14
  • 15. 15
  • 16. 16
  • 17. 17
  • 18. 18
  • 19. 19
  • 20. Aim for the Chunky Middle20
  • 21. Next Steps  Include the keywords on the website pages  Blog about the keywords  Include strategic keywords in press releases  Prioritize keywords based on performance21
  • 22. THANKS FOR JOINING! Take your marketing to the next level: • Download Smart Marketing for Engineers • Subscribe to our weekly blog • Contact Us info@trewmarketing.com • Watch the original webinar22