TREW Talk: How to Build a SEO Keyword Strategy

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TREW Talk: How to Build a SEO Keyword Strategy

  1. 1. TREW Talk Search Engine Optimization (SEO) Unlocking the Secret to Keyword Success TREW Talk | @trewmarketing | info@trewmarketing.com1
  2. 2. Hollie Nishikawa Marketing Specialist2
  3. 3. Millions of new website pages are being added every week3
  4. 4. Of online users first use search engines to look for services and products. HubSpot’s State of Inbound Marketing, 20124
  5. 5. ELEMENTS OF SEO5
  6. 6. Elements Affecting Search Results Fresh • Blogs, new webpages, white Content papers, case studies, video, etc.6
  7. 7. Elements Affecting Search Results Keywords • In content, URL, and tags http://www.trewmarketing.com/spotlight/ Title best-practices/practical-steps-for-creating- a-product-positioning-statement/ Text Images7
  8. 8. Elements Affecting Search Results Keywords • In content, URL, and tags #6!8
  9. 9. Elements Affecting Search Results Site • Keywords used throughout Architecture the site hierarchy Homepage Products Services Industries About Us Contact Us Product 1 Service 1 Industry 1 Product2 Service 2 Industry 29
  10. 10. Elements Affecting Search Results Links • Both external and internal linking to your site Industry Sites News Sites Your Site Client Sites Blog Sites10
  11. 11. Elements Affecting Search Results Keywords on Page (in content & tags) Links to Page Site Architecture (external & internal (terms through site) linking) Fresh Content (and history of domain)11
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  14. 14. What it’s For - AutoCAD Computer WHO it’s For - Autodesk PC - Computer for Architecture What it Does - Animation Desktop - 3D Rendering Computer Specific Features - Video Editing PC - Liquid Cooled PC What it Is How people Buying Intent - 6 Core Desktop search for your - Render Farm Services - 12 Core Computer products/services - Render Farm Price14
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  20. 20. Aim for the Chunky Middle20
  21. 21. Next Steps  Include the keywords on the website pages  Blog about the keywords  Include strategic keywords in press releases  Prioritize keywords based on performance21
  22. 22. THANKS FOR JOINING! Take your marketing to the next level: • Download Smart Marketing for Engineers • Subscribe to our weekly blog • Contact Us info@trewmarketing.com • Watch the original webinar22

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