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This guide was written specifically for small to mid-size (SMB) B2B companies selling to engineers and scientists. Just like other companies, you have unique challenges and opportunities when it comes to marketing. Based on our decades of experience building hundreds of customized marketing programs targeted to engineers and scientists, we have written this guide to help you get started. It provides a smart, prioritized approach that helps technical business leaders build and execute an efficient and effective marketing program where every dollar and every hour spent drives results. And it starts with a plan.