Inbound Marketing 5 Keys to Generating Leads on Your Website

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Learn about this fast growing area of marketing, and how to methodically implement a core focus on creating and publishing targeted content to drive leads.

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Inbound Marketing 5 Keys to Generating Leads on Your Website

  1. 1. Inbound Marketing 5 Keys to Generating Leads on Your Website Learn about this fast growing area of marketing, and how to methodically implement a core focus on creating and publishing targeted content to drive leads.1
  2. 2. Table of Contents • Introduction • The Shift to Inbound Marketing to Drive Leads • Search Engine Optimization • Blogging • Social Media • Web Lead Generation and Nurturing • Next Steps • Learn More About TREW Marketing2
  3. 3. Introduction To succeed in generating qualified leads and converting them to sales, business leaders and marketers must incorporate a methodical inbound marketing program that, with focus and consistency, will bring the high-quality lead ROI you are seeking. The core of inbound marketing is a consistent flow of targeted content that includes: • Web landing pages • Case studies • Blogs • White papers3
  4. 4. With inbound marketing and a focus on content generation… Your audience learns about your company Then driven to your website from this content Is further educated by more content on your website And ultimately becomes an opportunity for sales4
  5. 5. The Shift to Inbound Marketing to Drive Leads • More than ½ of all U.S. residents and more than 75% of all U.S. adults are online • ⅓ of U.S. consumers spend at least 3 311 hours online every day • More of the things consumers used to Million do offline, like product research and getting news, have moved online The Internet has fundamentally changed the way that people find, discover, share, shop, and connect. 164 Million In our recent survey report, “3 Must-do’s for Reaching Technical Audiences,” TREW revealed that the top three ways technical professionals in engineering, science, and IT industries seek information are all online, via search engines, vendor websites, and industry publications.5
  6. 6. B2B marketers are shifting their budgets toward inbound marketing 69% 60% 60% 49% 40% 32% 24% 22% 15% SOURCE: MARKETINGSHERPA, OCTOBER 2010 Marketers focus on these areas because they are online, where their audience is, cost- effective, and produce sound results. Heres how marketers are shifting their budgets towards inbound strategies: • More than ½ of marketers increased their inbound marketing budget from 2010 to 2011 • 50% of technical companies plan to increase their marketing budgets in the next 1-3 years in areas of content creation, blogging, and search engine optimization • The average budget spent on company blogs and social media has nearly doubled in 2 years6
  7. 7. The Shift to Inbound Marketing to Drive Leads In the rest of this guide, we review key elements of inbound marketing: • Search engine optimization • Blogging • Social media • Email and lead nurturing Using key statistics, case studies, and TREW Marketing’s long history of building integrated marketing plans for technical audiences, we’ll share insights on why making the shift to inbound marketing is so important and offer B2B marketing best practices. Download Inbound Marketing now http://info.trewmarketing.com/inbound-marketing-5-keys-to-generating-leads7

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