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2011: TREW Marketing Delivers 34% Revenue Growth
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2011: TREW Marketing Delivers 34% Revenue Growth


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We have a motto at TREW Marketing: “Trust Drives Results.” TREW started with humble beginnings at one of the worst possible economic times – early 2008, just before the Great Recession began in …

We have a motto at TREW Marketing: “Trust Drives Results.” TREW started with humble beginnings at one of the worst possible economic times – early 2008, just before the Great Recession began in earnest. Despite this, we’ve achieved a new milestone that less than half of all small businesses ever reach – the 4-year mark. It’s been a year of building trust and driving results for our growing clients, and here are a few highlights.

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  • 1. 2011 – A Year of Building Trust and Driving Results TREW Marketing1
  • 2. Trust Drives Results • 2011 year highlights: – Wall Street Journal selected TREW as 1 of 10 most innovated small businesses in America – Published a new e-book, Smart Marketing for Engineers, and our promo campaign won a Gold MarCom Award – Revenue increased 34% YOY – 179% more visitors came to & spent more time on site – Twitter followers grew 4X in last 5 months of 20112
  • 3. CLIENT SUCCESS IN 20113
  • 4. Branding “Brain” Success • TREW developed DISTek’s branding “brain,” which included: – Clear, visual branding online and offline – Differentiated messaging that distinctly positions the company in the off-highway engineering markets4
  • 5. More Branding “Brain” Success • Created a new “brain” for client, Trek Global: – Tagline: “Guiding you through ERP” – Company – level messaging: “Trek Global develops powerful ERP solutions for mid-size companies that need to order, shelve, assemble and ship their products efficiently.”5
  • 6. Website Launches • TREW created new websites for Bloomy Controls & DISTek Integration, that included: – Strategy – Design – Development – Custom Content Management System6
  • 7. Client Growth in Website Traffic Through ongoing integrated marketing management and execution, TREW client, Wineman Technology had continued website traffic growth throughout 20117
  • 8. Growth in Search Advertising Results from various paid search programs we managed for clients in 2011, including lowering costs while driving up clickthroughs and time on site8
  • 9. Awareness Through Targeted PR Outreach From news release development to major product launches to ongoing media relations outreach, TREW helped many clients drive results with their PR investments9
  • 11. 1. We Know Engineers & Scientists As one of the only marketing agencies in the world whose sole focus is working with B2B companies & organizations targeting engineering & scientific markets, we know the unique challenges of marketing to technical audiences: • Engineers & scientists are skeptical of marketing • They need a wealth of technical information that is easy to find and read • They want to know a solution is proven – that they can trust your expertise and specs11
  • 12. 2. Plan Broadly and Then Go Deep The key to marketing is to start with a plan tied to business goals and with defined measurable objectives. Once a plan is in place, we then go deep into each media to create thorough programs that leverage each other.12
  • 13. 3. Trust Drives Results At TREW Marketing, we believe that trust – with each other as employees, with our clients, and ultimately with our clients’ audiences – is the key factor for producing consistent marketing success. That trust also drives loyalty, such that nearly 100% of our science & engineering customers who came on board in 2008 are still with us today.13
  • 14. To learn more about why engineering and scientific customers consistently choose TREW, see our video “TREW Stories” www.trewmarketing.com14