2011: TREW Marketing Delivers 34% Revenue Growth

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We have a motto at TREW Marketing: “Trust Drives Results.” TREW started with humble beginnings at one of the worst possible economic times – early 2008, just before the Great Recession began in earnest. Despite this, we’ve achieved a new milestone that less than half of all small businesses ever reach – the 4-year mark. It’s been a year of building trust and driving results for our growing clients, and here are a few highlights.

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2011: TREW Marketing Delivers 34% Revenue Growth

  1. 1. 2011 – A Year of Building Trust and Driving Results TREW Marketing1
  2. 2. Trust Drives Results • 2011 year highlights: – Wall Street Journal selected TREW as 1 of 10 most innovated small businesses in America – Published a new e-book, Smart Marketing for Engineers, and our promo campaign won a Gold MarCom Award – Revenue increased 34% YOY – 179% more visitors came to trewmarketing.com & spent more time on site – Twitter followers grew 4X in last 5 months of 20112
  3. 3. CLIENT SUCCESS IN 20113
  4. 4. Branding “Brain” Success • TREW developed DISTek’s branding “brain,” which included: – Clear, visual branding online and offline – Differentiated messaging that distinctly positions the company in the off-highway engineering markets4
  5. 5. More Branding “Brain” Success • Created a new “brain” for client, Trek Global: – Tagline: “Guiding you through ERP” – Company – level messaging: “Trek Global develops powerful ERP solutions for mid-size companies that need to order, shelve, assemble and ship their products efficiently.”5
  6. 6. Website Launches • TREW created new websites for Bloomy Controls & DISTek Integration, that included: – Strategy – Design – Development – Custom Content Management System6
  7. 7. Client Growth in Website Traffic Through ongoing integrated marketing management and execution, TREW client, Wineman Technology had continued website traffic growth throughout 20117
  8. 8. Growth in Search Advertising Results from various paid search programs we managed for clients in 2011, including lowering costs while driving up clickthroughs and time on site8
  9. 9. Awareness Through Targeted PR Outreach From news release development to major product launches to ongoing media relations outreach, TREW helped many clients drive results with their PR investments9
  10. 10. TREW ADVANTAGES FOR TECHNICAL CLIENTS10
  11. 11. 1. We Know Engineers & Scientists As one of the only marketing agencies in the world whose sole focus is working with B2B companies & organizations targeting engineering & scientific markets, we know the unique challenges of marketing to technical audiences: • Engineers & scientists are skeptical of marketing • They need a wealth of technical information that is easy to find and read • They want to know a solution is proven – that they can trust your expertise and specs11
  12. 12. 2. Plan Broadly and Then Go Deep The key to marketing is to start with a plan tied to business goals and with defined measurable objectives. Once a plan is in place, we then go deep into each media to create thorough programs that leverage each other.12
  13. 13. 3. Trust Drives Results At TREW Marketing, we believe that trust – with each other as employees, with our clients, and ultimately with our clients’ audiences – is the key factor for producing consistent marketing success. That trust also drives loyalty, such that nearly 100% of our science & engineering customers who came on board in 2008 are still with us today.13
  14. 14. To learn more about why engineering and scientific customers consistently choose TREW, see our video “TREW Stories” www.trewmarketing.com14

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