Launching Oct 24 2012www.kadi.co.kewww.facebook.com/kadigame
Team @ Sprout Trevor Senior Developer - WhereIs (www.whereis.com) Kimenye Sprout Consulting - NEC, Telefonica Integration Architect (CEO & Lead (www.aplicateca.es)Software Maker) * Trevor Kimenye Sprout Consulting Charles * Charles Gichuki Director - Squad Digital Creative Gichuki Art Director - Ogilvy Africa(Co-founder who (www.behance.net/chaos_) Draws Boxes) Director - Girl GeekVictor Miclovich Co-Founder - The Kuyu Project (Developer) (www.thekuyuproject.wikispaces.com) Top 20 list of EA Techies to Watch
The Game• KADI is a Social card game based on a version of Poker played Sprout Consulting in Kenya (KADI! is a the Swahili word for card).• Similar to UNO / Switch / Crazy 8 shedding game but socially * Trevor Kimenye relevant to Kenya and the larger East African Community. Sprout Consulting * Charles Gichuki• Object of the game is to lose all your cards ﬁrst.• Before your last turn, you must say the word KADI!• Playable online and later on mobile phones it will be Kenya’s ﬁrst Major Multiplayer Social Game.
The Game Sprout Consulting * Trevor Kimenye Sprout Consulting * Charles Gichuki Played among friends Online Version Max 4 Players• Single player prototype available at http://pokkah.herokuapp.com• Multiplayer online version launch on October 24th 2012.
The Platform• East Africa lacks adequate monetization avenues for games Sprout Consulting and entertainment.• Low average CPC: $ 0.30 * Trevor Kimenye Sprout Consulting• Low average CPM: $ 0.04Charles Gichuki *• Price sensitivity needs to be overcome• We seek to match our expertise in Advertising, Telco Billing and Content creation to create an ecosystem that works for creating revenue from digital content.
How? Develop alternative billing options (e.g Carrier Carrier Billing Paywall Sprout Consulting billing, MPESA) & Wallet Barriers * Trevor Kimenye Sprout Consulting Focus on increasing ARPU by improved targeting * Charles Gichuki Targeted &Low CPM / instead of using Blind AD networks Interactive CPC Advertising Provide other means for consumers to participate Social Price by giving credits for social activity. Currency &Sensitivity Increasing the consumers incentives through prizes Prizes
Game Economy• Access to the Game is via ‘credits’. Sprout Consulting• At launch each player gets 50 credits. * Trevor Kimenye• Each game consumes 5 credits - which are pooled into a POT which the winner gets. Sprout Consulting• * Charles Gichuki When a player runs out of credits they can get additional credits through:• Social Activities: Inviting Friends (50 credits / friend), Interacting with advertiser brands (Like a sponsor page - 50 credits)• Purchasing VIA Premium SMS / Mobile Money Wallet
Game Economy Sprout Consulting * Trevor Kimenye• Players can win real world prizes from sponsors on the Sprout Consulting platform (e.g Airtime for their phones). * Charles Gichuki• With a betting licence, we can offer cash prizes.
Advertisers• Recruit Advertisers that users can interact with in-game. Sprout Consulting * Trevor Kimenye Sprout Consulting• Drive Traffic to their social media channels by providing users’ with * Charles Gichuki incentives to engage them.• Advertisers can sponsor tournaments which will require users to obtain virtual representations of their goods: • e.g. Virtual coke bottle tops as poker chips in a Coke Sponsored tournament
Target?• Sprout Consulting 16-40 years old, internet connected population * Trevor Kimenye• 1.5M Facebook users Sprout Consulting in Kenya alone.• Large Kenyan Diaspora market - 3Million or roughly 9% * Charles Gichuki of the country’s population with a majority under 40.• 11M Mobile users in Kenya (Targeting Urban areas alone and within the age demographic)
Revenue?• Global Online Poker valued at $5 billion. Sprout Consulting• Sale of Game Credits* Trevor Kimenye Sprout Consulting• Partner Advertising / Promotional Campaigns * Charles Gichuki• Revenue share from other game / content developers who want to use our gaming platform• Betting
What next? Sprout Consulting• “Tell us how you play KADI!” Social Media Campaign * Trevor Kimenye• Online BETA October 2012 Consulting Sprout• Mobile Version early 2013 * Charles Gichuki• Open up platform to other game / content developers in 2012
•SproutPlease join our Mailing List Consulting* Trevor Kimenye http://kadi.co.keSprout Consulting •* CharlesLike us on Facebook! Gichuki http://www.facebook.com/ kadigame • Follow us on Twitter