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An online reputation matters; perhaps even more so online then off. Because news now travels at light-speed across the Internet, companies, individuals and small businesses, can't risk a bad rap.
There are ways you can manage your reputation online, and tools you can freely use to help find any negative words against you or your company. The reasons for a bad reputation online will always vary - can you imagine sharing a name with Stalin? I'm sure you get the point.
But the real point here is you can manage a name like Stalin with good quality content, sharing through social media, using the right resources and platforms at your disposal.
This slideshare presents a quick list guide of sorts to help you find out if you do have a bad rap online, how to go about fixing it, then how to engage in order to keep the negative low in the ranks.