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Blog, Events, Profits & Fun – Four Pillars of Great Product Marketing
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Blog, Events, Profits & Fun – Four Pillars of Great Product Marketing

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Targeted to two groups: marketers who are interested in how to produce events to better market their products and bloggers/other publishers to help them know the key steps to producing a success …

Targeted to two groups: marketers who are interested in how to produce events to better market their products and bloggers/other publishers to help them know the key steps to producing a success conference, getting sponsors, and more.

Published in: Business

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Transcript

  • 1. Events – for Bloggers and Companies
  • 2. Who is Ramon
    Editor & Technology Evangelist of Smallbiztechnology.com
    Writer of thousands of articles and blog posts
    Tech expert to media (TV, print, radio)
    Producer of many events
    Small Business Summit
    Small Business Influencer Awards
    Taste of Technology Series and more
  • 3. Why Do Events for publishers
  • 4. Why Events:
    Build Credibility
    Build Visibility
    Revenue Generator
    Enables Other Opportunities for Growth
    Brings your online content (or product/service) to “real life”
    Move from “just” online to offline
    Builds Community
  • 5. Other Benefits
    Speaking Engagements
    Book Deals
    Selling Additional Products
    Media Attention
  • 6. Before the Event
  • 7. Why events for sponsors
    Increase Sales
    Extend Brand
    Meet Customers
    Media Attention
  • 8. Before The Event
    Clear Goals
    Know Your Audience
    Hire Event Planning Experience / Event Manager
    Leverage Expertise of event staff
    Exhibits or Not or Both
    Powerful and Engaging Moderator and Emcee
    Food
  • 9. Small Details Matter
    Parking
    Weather
    Venue size
    Day of the week
    Competing Events
  • 10. During the Event
  • 11. During Event
    Don't Look Cheap
    Survey Attendees
    Talk To Exhibitors
    Talk To Attendees
    Know about problems before they happen
    Have staff (good staff)
    Have contingency plans
  • 12. After Event
  • 13. After Event
    Do an event autopsy or analysis
    Ask attendees and sponsors what could have been done better
    Leverage Event Video / Photo
    Hand outs are great for the “day of” but also great for selling event post-event
    Survey Attendees
  • 14. Marketing – Attendees
    • Marketing Partners
    Sponsors
    Speakers
    Event evangelists/ambassadors
    First event - expect low attendance (but be happy there is always “next year…”
    Paid advertising
  • 15. SPONSORS
  • 16. Getting Sponsor$
    Cold calls are very difficult
    Warm leads are best (know, like, trust)
    Over deliver (but at least deliver). NEVER under deliver
    Sponsorship is not a donation
    Sponsors don’t care about “helping you” (per se)
    Have great communication
    Know sponsor team members
  • 17. Ticket Sales
    Ticket sales
    No “free tickets” but complimentary tickets
  • 18. Event Sponsor Tips to Think About
    Have clear goals
    Communicate those goals to the event organizers
    Know the audience
    Ensure fit with your brand
    Work WITH event organizers
    Leverage all opportunities
    Be integrated with event
  • 19. Other things to think about
    Smaller events
    Big fish in small pond
    Bigger events
    Big fish in big bond
    Creating your own event vs sponsoring another event
  • 20. THANK YOU VERY MUCH