TREVOR MADIGANTrevor Madigan is Managing Director of The Vision Lab™, Trevor hasserved in several technology leadership po...
facebook.com/thevisionlab@thevisionlabwww.thevisionlab.com
ATechnology changes quickly,people change slowly.
We are in a period of unprecedentedand accelerated change.
The Web is changing frombeing driven by data to beingcentered around people.It has evolved from portalsand search to socia...
Information hasincreased massively,but the human brainhas not changed. The volume of data isoverloading our brains.
Friends help us organizethe information. To makedecisions, we rely onpeople we trust for advice,now more than ever.
BBack to the basics.
Facebook and Twitterare simply places we go toshare information.
Our Facebook experienceis made up of storiescreated by our friends andthe things we
The Newsfeed is the centerof that experience. Thinkof it as a customizednewspaper made up ofeverything you care about. 
Over 1bn individualFacebook newspapersare delivered every dayand accessed in manydifferent ways.
But the stories you care about themost, come from your close friends.
CHow do we influence eachother on social media?
When making a big purchasedecision, people do a lot of research.
But when it comes to making adecision, a friends comment caninstantly modify your choice.
When you buy a productor like an item it is sharedto your Newsfeed. Lois Lane Good to know yourecommend this one, I’ll che...
If one of your friends buysor likes this item it can beshared to their Newsfeed. Rachel Dawes Sold! My camera justbroke an...
More Newsfeed stories areshared. This is how word ofmouth or virality occurs.
DCompanies need to adaptto this new world.
Companies fearNew Technology.
They apply new technologiesto old ways of thinking.
“ This [New Technology – TheAlphabet] will produce forgetfulnessof those who learn to use it, becausethey will not practic...
Companies are still doing socialmarketing, based primarilyon interruption.
As a business owner in acomplicated World, it is stillabout helping the Customer.
Its not about Selling its aboutadding Value. Engaging theCustomer with Stories.
When you help Customers, theyEngage with your Brand andpositively influence their friends.
EPlanning yourbusiness’s successon social media.
Establish clear ownershipOWNERSHIP
Have you defined an objective?Make your plan specific andmeasurable. OBJECTIVE
Have you identifiedyour target audience?TARGET
What role will social media play inyour marketing?SOCIALS ROLE
What is your specificsocial insight?INSIGHT
Have you identified your brand voice?BRAND VOICE
Have you allocateda budget? BUDGET
Have you defined a measureof success?MEASURE
FTips forcontent publishingon Social Media.
Your strategy should be to simply usConnect with your customers,Engage them with content andInfluence their friends.CONNECT...
TIP ONEKeep it short.
TIP TWOUsevideophotosand quotes.
TIP THREEPublish regularlyat optimal times.
TIP FOURAsk Questions/Encourageinteraction.
TIP FIVEGive access toexclusives /Deals.
TIP SIXBe timely.
TIP SEVENLocalize your posts.
TIP EIGHTBe relevant.
TIP NINEBe honest.
TIP TENAdd value.
“It is not necessary to change.Survival is not Mandatory.”W. EDWARDS DEMING
Managing DirectorThe Vision Lab ™ LLC.@thevisionlabfacebook.com/thevisionlabhttp://www.thevisionlab.comE-Mail: info@thevis...
An introduction to Social Media for Business.
An introduction to Social Media for Business.
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An introduction to Social Media for Business.

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The is an introduction for emerging Brands and Companies starting to use Social Media.

It touches upon:

How the Web is changing?
Why we Share?
How we Influence each other?

Some key guidelines on how to plan for Success and Tips for executing on Social Media.

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An introduction to Social Media for Business.

  1. 1. TREVOR MADIGANTrevor Madigan is Managing Director of The Vision Lab™, Trevor hasserved in several technology leadership positions over the past decadeand in 2012 he was named to the ‘Irish America: Top Business 100’ List.Trevor sits on the Advisory board of University College Dublin, GraduateBusiness School and the Advisory Board of technology leaderSkillpages.com.Prior to founding The Vision Lab ™, Trevor was based at Facebook NewYork. As Global Business Manager, he led International Sales & BusinessDevelopment for Facebook’s key partners, advertisers and some of theWorld’s leading brands, such as Samsung, American Expressand Unilever.
  2. 2. facebook.com/thevisionlab@thevisionlabwww.thevisionlab.com
  3. 3. ATechnology changes quickly,people change slowly.
  4. 4. We are in a period of unprecedentedand accelerated change.
  5. 5. The Web is changing frombeing driven by data to beingcentered around people.It has evolved from portalsand search to social discovery.
  6. 6. Information hasincreased massively,but the human brainhas not changed. The volume of data isoverloading our brains.
  7. 7. Friends help us organizethe information. To makedecisions, we rely onpeople we trust for advice,now more than ever.
  8. 8. BBack to the basics.
  9. 9. Facebook and Twitterare simply places we go toshare information.
  10. 10. Our Facebook experienceis made up of storiescreated by our friends andthe things we
  11. 11. The Newsfeed is the centerof that experience. Thinkof it as a customizednewspaper made up ofeverything you care about. 
  12. 12. Over 1bn individualFacebook newspapersare delivered every dayand accessed in manydifferent ways.
  13. 13. But the stories you care about themost, come from your close friends.
  14. 14. CHow do we influence eachother on social media?
  15. 15. When making a big purchasedecision, people do a lot of research.
  16. 16. But when it comes to making adecision, a friends comment caninstantly modify your choice.
  17. 17. When you buy a productor like an item it is sharedto your Newsfeed. Lois Lane Good to know yourecommend this one, I’ll check it out! Clark Kent purchased Wi-Fi Digital Camera on Amazon
  18. 18. If one of your friends buysor likes this item it can beshared to their Newsfeed. Rachel Dawes Sold! My camera justbroke and in desperate need ofgetting a replacement! Lois Lane purchased Wi-Fi Digital Camera on Amazon
  19. 19. More Newsfeed stories areshared. This is how word ofmouth or virality occurs.
  20. 20. DCompanies need to adaptto this new world.
  21. 21. Companies fearNew Technology.
  22. 22. They apply new technologiesto old ways of thinking.
  23. 23. “ This [New Technology – TheAlphabet] will produce forgetfulnessof those who learn to use it, becausethey will not practice their memory…you offer the appearance of wisdom,not true wisdom. ”PLATO
  24. 24. Companies are still doing socialmarketing, based primarilyon interruption.
  25. 25. As a business owner in acomplicated World, it is stillabout helping the Customer.
  26. 26. Its not about Selling its aboutadding Value. Engaging theCustomer with Stories.
  27. 27. When you help Customers, theyEngage with your Brand andpositively influence their friends.
  28. 28. EPlanning yourbusiness’s successon social media.
  29. 29. Establish clear ownershipOWNERSHIP
  30. 30. Have you defined an objective?Make your plan specific andmeasurable. OBJECTIVE
  31. 31. Have you identifiedyour target audience?TARGET
  32. 32. What role will social media play inyour marketing?SOCIALS ROLE
  33. 33. What is your specificsocial insight?INSIGHT
  34. 34. Have you identified your brand voice?BRAND VOICE
  35. 35. Have you allocateda budget? BUDGET
  36. 36. Have you defined a measureof success?MEASURE
  37. 37. FTips forcontent publishingon Social Media.
  38. 38. Your strategy should be to simply usConnect with your customers,Engage them with content andInfluence their friends.CONNECTENGAGEINFLUENCE
  39. 39. TIP ONEKeep it short.
  40. 40. TIP TWOUsevideophotosand quotes.
  41. 41. TIP THREEPublish regularlyat optimal times.
  42. 42. TIP FOURAsk Questions/Encourageinteraction.
  43. 43. TIP FIVEGive access toexclusives /Deals.
  44. 44. TIP SIXBe timely.
  45. 45. TIP SEVENLocalize your posts.
  46. 46. TIP EIGHTBe relevant.
  47. 47. TIP NINEBe honest.
  48. 48. TIP TENAdd value.
  49. 49. “It is not necessary to change.Survival is not Mandatory.”W. EDWARDS DEMING
  50. 50. Managing DirectorThe Vision Lab ™ LLC.@thevisionlabfacebook.com/thevisionlabhttp://www.thevisionlab.comE-Mail: info@thevisionlab.comTREVORMADIGAN

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