How to optimize a PDF

How to Optimize a PDFPREPARED BY @THEOFANNING02.16.11 1

Overview๏ What is a PDF?๏ G.I.G.O.๏ It starts with an export๏ Optimizing with Acrobat๏ Final thoughts 2

What is a PDF? 3

A brief HistoryPDF (Portable Document Format) is a file formatdeveloped by Adobe as a means of distributingcompact, platform-independent documents. It issuperficially similar to HTML; a PDF documentmay contain images and text, as well ashyperlinks. However, as PDF is based on avariant of PostScript, each document is self-contained, packing text, graphics, and fonts intoa single file. 4

Garbage in. Garbage out. 5

Some helpful document creation tips๏ Start with quality • If your images look bad before you start, they will get worse after optimization๏ Bigger isn’t always better • Don’t enlarge your images or art larger than their original size๏ Stick with the tried and true • Use trusted image formats (jpg, gif, png, tiff) • PDF images often have other data that can get corrupted 6

It starts with an export 7

Three ways to export your file as a PDF๏ Print as PDF๏ Save as PDF๏ Export as PDF 8

Print as PDF๏ Pro: This works in most programs๏ Con: Not a lot of control 9

Save as PDF๏ Pro: This works in most programs๏ Con: Not a lot of control 10

Export as PDF๏ Pro: More options and control๏ Con: Not always an option 11

Optimizing with Acrobat 12

Two ways to optimize your PDF with Acrobat๏ Easy way — reduce file size๏ Better way — PDF optimizer 13

Reduce file size 14

PDF optimizer 15

PDF optimizer 16

Final Thoughts 17

This can happen to youEven if you follow these simplesteps, programs (like Keynote) stillhave little issues with exportingcertain features and functions. 18

Thank you 19

How to optimize a PDF

by Traction on Feb 19, 2011

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