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Designing a people strategy
 

Designing a people strategy

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How to use strategic planning to develop a creative company where the experience comes first—for consumers, clients and employees.

How to use strategic planning to develop a creative company where the experience comes first—for consumers, clients and employees.

Prepared for a guest lecture at SF State University.

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    Designing a people strategy Designing a people strategy Presentation Transcript

    • Designing a People Strategy 1
    • @adamkleinberg 2
    • 3
    • How do you design a strategic people plan? 4
    • People Traction’s __________Process Marketing Strategy Concept Design Build Evolve Identify & verify Articulate & visualize Develop & design a Build Tactical Measure, evaluateyour “One Thing” your “One Thing” go-to-market plan elements & launch & evolve 5
    • One Thing.In the mind of the consumer, you can be one thing. 6
    • Psychology + Technology Ideas that Work 7
    • TO BE A RESPECTEDCREATIVE AGENCY WHERETHE EXPERIENCE GETTINGTHERE IS AS GREAT AS THEWORK ITSELF.IT’S THE EXPERIENCETHAT MATTERS. 8
    • NOT a shoe company NOT a coffee company NOT an airlineCustomer experience Customer experience Customer experience People People People 9
    • People. Inextricably connected inside and outside. PEOPLE (CUSTOMERS) PEOPLE (TEAM)BE RESPECTED LEAD COMPETENT CLIENTS & PORTFOLIO AVAILABLE AWARDS REALGREAT WORK IDEAS COLLABORATION EXECUTION PROCESS RESULTS STANDARDSGREAT EXPERIENCE NO SURPRISES “COMMUNICATIONSHIPS” CONSISTENCY GROWTH FUN FUN 10
    • Be respected. 11
    • COMPETENCE:A Minimum Standard 12
    • Everything is an Opportunity The Burning Man Policy 13
    • Availability All-HandsTeam Meeting 1-on-1 Feedback 14
    • Keep it real. 15
    • “When indoubt, lead.”– Carly Fiorina 16
    • Tactical Thought Leadership 17
    • 18
    • 2009 INTERACTIVEAGENCY OF THE YEAR2010 • 2011 RUNNER-UP 19
    • Great work. 20
    • COLLABORATIONCROSS-FUNCTIONAL TEAMS 21
    • PROCESS = DELIVERY 22
    • Standards: What do we expect? 23
    • Results: What ultimately defines great work.11,553 12,000 10,000 Offer 5 Offer 4 8,000 No. of Leads 6,000 Email Offer 3 4,000 Offer 2 Banners Offer 1 2,000 DM 0 1 6 6 9 16 23 .2 .9 6 3 0 6 13 20 27 4 11 22 25 4 8 15 2 .1 .2 .3 n. b. b. r. ay ne ne ar ar n. b. b. r. r. r. ay ay ay ne Ap Ja Fe Fe ar ar ar M Ju Ju M M Ap Ap Ap Ja Fe Fe M M M Ju M M M 24
    • Great experience. 25
    • COMMUNICATIONSHIPS WORKING RELATIONSHIPS THAT REALLY WORK 26
    • Uncovering SEO (It’s really not that complicated) A Content Strategy ToolkitThe Learn Phase A Power User’s Guide to LinkedIn How to Avoid Masturbation in the Blogosphere Trans-Media Storytelling How to Optimize a PDF Grid Design Zimbra Refresher Keynote Basics Process Evolution Roundtable HTML 5: The Geekening Photo Search How Can I Be a Better Manager Battle Decks Figuring Our Someone Else’s Website 7 Reasons Your Co-Workers Hate You How to Write a Winning Presentation Take a Trip on the Shortbus How to be More Nimble 27
    • Fun is good business. 28
    • 29
    • Thanks.@adamkleinbergwww.linkedin.com/in/adamkleinbergabout.me/adamkleinbergadam@tractionco.comwww.tractionco.com/blog 30