Designing a people strategy

3,981 views
3,617 views

Published on

How to use strategic planning to develop a creative company where the experience comes first—for consumers, clients and employees.

Prepared for a guest lecture at SF State University.

0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,981
On SlideShare
0
From Embeds
0
Number of Embeds
78
Actions
Shares
0
Downloads
67
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Designing a people strategy

  1. 1. Designing a People Strategy 1
  2. 2. @adamkleinberg 2
  3. 3. 3
  4. 4. How do you design a strategic people plan? 4
  5. 5. People Traction’s __________Process Marketing Strategy Concept Design Build Evolve Identify & verify Articulate & visualize Develop & design a Build Tactical Measure, evaluateyour “One Thing” your “One Thing” go-to-market plan elements & launch & evolve 5
  6. 6. One Thing.In the mind of the consumer, you can be one thing. 6
  7. 7. Psychology + Technology Ideas that Work 7
  8. 8. TO BE A RESPECTEDCREATIVE AGENCY WHERETHE EXPERIENCE GETTINGTHERE IS AS GREAT AS THEWORK ITSELF.IT’S THE EXPERIENCETHAT MATTERS. 8
  9. 9. NOT a shoe company NOT a coffee company NOT an airlineCustomer experience Customer experience Customer experience People People People 9
  10. 10. People. Inextricably connected inside and outside. PEOPLE (CUSTOMERS) PEOPLE (TEAM)BE RESPECTED LEAD COMPETENT CLIENTS & PORTFOLIO AVAILABLE AWARDS REALGREAT WORK IDEAS COLLABORATION EXECUTION PROCESS RESULTS STANDARDSGREAT EXPERIENCE NO SURPRISES “COMMUNICATIONSHIPS” CONSISTENCY GROWTH FUN FUN 10
  11. 11. Be respected. 11
  12. 12. COMPETENCE:A Minimum Standard 12
  13. 13. Everything is an Opportunity The Burning Man Policy 13
  14. 14. Availability All-HandsTeam Meeting 1-on-1 Feedback 14
  15. 15. Keep it real. 15
  16. 16. “When indoubt, lead.”– Carly Fiorina 16
  17. 17. Tactical Thought Leadership 17
  18. 18. 18
  19. 19. 2009 INTERACTIVEAGENCY OF THE YEAR2010 • 2011 RUNNER-UP 19
  20. 20. Great work. 20
  21. 21. COLLABORATIONCROSS-FUNCTIONAL TEAMS 21
  22. 22. PROCESS = DELIVERY 22
  23. 23. Standards: What do we expect? 23
  24. 24. Results: What ultimately defines great work.11,553 12,000 10,000 Offer 5 Offer 4 8,000 No. of Leads 6,000 Email Offer 3 4,000 Offer 2 Banners Offer 1 2,000 DM 0 1 6 6 9 16 23 .2 .9 6 3 0 6 13 20 27 4 11 22 25 4 8 15 2 .1 .2 .3 n. b. b. r. ay ne ne ar ar n. b. b. r. r. r. ay ay ay ne Ap Ja Fe Fe ar ar ar M Ju Ju M M Ap Ap Ap Ja Fe Fe M M M Ju M M M 24
  25. 25. Great experience. 25
  26. 26. COMMUNICATIONSHIPS WORKING RELATIONSHIPS THAT REALLY WORK 26
  27. 27. Uncovering SEO (It’s really not that complicated) A Content Strategy ToolkitThe Learn Phase A Power User’s Guide to LinkedIn How to Avoid Masturbation in the Blogosphere Trans-Media Storytelling How to Optimize a PDF Grid Design Zimbra Refresher Keynote Basics Process Evolution Roundtable HTML 5: The Geekening Photo Search How Can I Be a Better Manager Battle Decks Figuring Our Someone Else’s Website 7 Reasons Your Co-Workers Hate You How to Write a Winning Presentation Take a Trip on the Shortbus How to be More Nimble 27
  28. 28. Fun is good business. 28
  29. 29. 29
  30. 30. Thanks.@adamkleinbergwww.linkedin.com/in/adamkleinbergabout.me/adamkleinbergadam@tractionco.comwww.tractionco.com/blog 30

×