A power user’s guide to LinkedIn

A power user’s guide to LinkedInPrepared by @adamkleinbergFebruary 17, 2011hashtag: #learnphase 1 415-962-5800 www.tractionco.com

Users: 90,000,000415-962-5800 www.tractionco.com

Users: 90,000,000Power Users: Not so much 415-962-5800 www.tractionco.com

How to be a power user. 3415-962-5800 www.tractionco.com

1. Organize Your Profiles Your best source of new business is your existing customer base. You can use LinkedIn’s Advanced Search feature to find everyone at a given company with a specific keyword in their profile and add them to folders using the Profile Organizer feature. That way you know who you know—and whoOrdinary you need to get to know.businessaccounts comewith up to fivefolders. 4 415-962-5800 www.tractionco.com

2. Tag Your Connections Add tags to organize your contacts quickly and easily. For example, I’ve created a “leads” tag that allows me to put quickly look at people I might want to contact when I have news to share or when I’m looking to drum up business. 5 415-962-5800 www.tractionco.com

3. Build Your CompanyProﬁle now lets you LinkedIn trick out your Company page. It’s easy to build, but a lot of work to do well. Traction has a “Toolkit” you can use a content strategy template. 6 415-962-5800 www.tractionco.com

4. Get Recommended I could tell potential clients this stuff until I’m blue in the face, yet it would not be nearly as powerful as a real customer saying it in their own authentic voice. When you wrap up a project that went really well, ask your customers if they’d be inclined to recommend you. Do this all the time. 7 415-962-5800 www.tractionco.com

5. Get TwinkedIn Anyone who logs onto the LinkedIn homepage can see that you can sync your tweets and LinkedIn status updates, but there are some lesser known features worth looking at. Twitter.com allows you to discover which of your LinkedIn connections are on Twitter. If you’re a tweeker, this is great because you’ll ﬁnd the most relevant people to follow (and who will follow you back). You can also use LinkedIn to create a “dynamic twitter list” of all of your LinkedIn connections. 8 415-962-5800 www.tractionco.com

6. SEO (Skills & ExpertiseOptimization) LinkedIn has quietly introduced the ability to add skills to your proﬁle. This will tie in to new portals for “Skills & Expertise” that could potentially become go-to resources for recruiters, hiring managers or companies seeking partners. 9 415-962-5800 www.tractionco.com

7. Feed Your Expertise LinkedIn Answers is a great way to contribute content to the platform in a manner that shows your expertise on a topic. Problem is, it’s a pain in the ass to hunt down questions you want to answer. Solution: grab an RSS feed of a topic you’re interested in and paste it into your Reader. Then relevant questions come to you, allowing you to be an “expert” passively. For active bloggers who are looking for topics to write on, I often ﬁnd that Answers that I write make great posts with minimal edits. 10415-962-5800 www.tractionco.com

8. Create Campaigns Like Google AdSense, you can easily create campaigns on a CPC or CPM basis with a set daily budget. Because of the proﬁle information LinkedIn has on their members, you can create highly 11 targeted campaigns.415-962-5800 www.tractionco.com

9. Customize Your Feed Get the information you want on your home page to make LinkedIn the most useful tool for your needs. 12 415-962-5800 www.tractionco.com

10. Connect inPerson Overall, LinkedIn Mobile is not amazing. Where Facebook makes there app feel like a core part of the experience, LinkedIn’s app feels like an afterthought. However, one feature that is unique to mobile is very cool. LinkedIn inPerson allows you to connect to nearby users with Bluetooth. This is great because if you’re at a conference or event, you can browse who is there and introduce yourself virtually to someone who looks like a valuable connection. It’s honest and effective and far less creepy than looking at people’s name 13 tags before you make eye contact.415-962-5800 www.tractionco.com

http://blogs.imediaconnection.com	78
http://speechrep.com	26
http://paper.li	6
http://us-w1.rockmelt.com	2
http://feeds.feedburner.com	1
http://m.imediaconnection.com	1

A power user’s guide to LinkedIn

by Traction on Feb 17, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 114

Statistics

A power user’s guide to LinkedIn — Presentation Transcript