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3 steps to building a brand
 

3 steps to building a brand

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This presentation will help you learn to build a great brand in just 3 easy steps.

This presentation will help you learn to build a great brand in just 3 easy steps.

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    3 steps to building a brand 3 steps to building a brand Presentation Transcript

    • 3 steps to building a brand. 1
    • @adamkleinberg 2
    • HOW DOYOU BUILDA BRAND? 3
    • LESSON 1. ONE THING. IN THE MIND OF THE CONSUMER, YOU CAN ONLY BE ONE.
    • SAFE.SMALL.TOUGH.THEULTIMATEDRIVINGMACHINE.
    • LESSON 2. ZAG. IF EVERYBODY ELSE ZIGS, YOU ZAG.
    • 7
    • THE CIRCUS.
    • XXXX XTHE CIRCUS.
    • LIVESCRIBE COULD HAVE BEEN A COMPUTER PEN, ATRANSLATION DEVICE, A CALCULATOR. INSTEAD IT WAS... Never miss a word. 11
    • 12
    • 13
    • A BEER FOR PEOPLE WHO DON’TALWAY DRINK BEER. 14
    • NOT THE FIRST PHYSICS GAME.BUT THE FIRST TO TELL A STORY. 15
    • LESSON 3. TRIANGULATE. TO FIND YOUR ONE THING.
    • MARKETINTERNALTARGET 17
    • INTERNAL.YOUR PEOPLE.YOUR PRODUCTS.YOUR EXPERIENCE.YOUR VISION. 18
    • MARKET.COMPETITION.TRENDS.CULTURE. 19
    • TARGET.WHERE’S THE OPPORTUNITY?WHAT MATTERS TO THEM?WHAT PROBLEM CAN WE SOLVE? 20
    • MARKETINTERNAL YOUTARGET 21