3 steps to building a brand

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This presentation will help you learn to build a great brand in just 3 easy steps.

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3 steps to building a brand

  1. 1. 3 steps to building a brand. 1
  2. 2. @adamkleinberg 2
  3. 3. HOW DOYOU BUILDA BRAND? 3
  4. 4. LESSON 1. ONE THING. IN THE MIND OF THE CONSUMER, YOU CAN ONLY BE ONE.
  5. 5. SAFE.SMALL.TOUGH.THEULTIMATEDRIVINGMACHINE.
  6. 6. LESSON 2. ZAG. IF EVERYBODY ELSE ZIGS, YOU ZAG.
  7. 7. 7
  8. 8. THE CIRCUS.
  9. 9. XXXX XTHE CIRCUS.
  10. 10. LIVESCRIBE COULD HAVE BEEN A COMPUTER PEN, ATRANSLATION DEVICE, A CALCULATOR. INSTEAD IT WAS... Never miss a word. 11
  11. 11. 12
  12. 12. 13
  13. 13. A BEER FOR PEOPLE WHO DON’TALWAY DRINK BEER. 14
  14. 14. NOT THE FIRST PHYSICS GAME.BUT THE FIRST TO TELL A STORY. 15
  15. 15. LESSON 3. TRIANGULATE. TO FIND YOUR ONE THING.
  16. 16. MARKETINTERNALTARGET 17
  17. 17. INTERNAL.YOUR PEOPLE.YOUR PRODUCTS.YOUR EXPERIENCE.YOUR VISION. 18
  18. 18. MARKET.COMPETITION.TRENDS.CULTURE. 19
  19. 19. TARGET.WHERE’S THE OPPORTUNITY?WHAT MATTERS TO THEM?WHAT PROBLEM CAN WE SOLVE? 20
  20. 20. MARKETINTERNAL YOUTARGET 21

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