3 steps to building a brand

3 steps to building a brand. 1

@adamkleinberg 2

HOW DOYOU BUILDA BRAND? 3

LESSON 1. ONE THING. IN THE MIND OF THE CONSUMER, YOU CAN ONLY BE ONE.

SAFE.SMALL.TOUGH.THEULTIMATEDRIVINGMACHINE.

LESSON 2. ZAG. IF EVERYBODY ELSE ZIGS, YOU ZAG.

THE CIRCUS.

XXXX XTHE CIRCUS.

LIVESCRIBE COULD HAVE BEEN A COMPUTER PEN, ATRANSLATION DEVICE, A CALCULATOR. INSTEAD IT WAS... Never miss a word. 11

A BEER FOR PEOPLE WHO DON’TALWAY DRINK BEER. 14

NOT THE FIRST PHYSICS GAME.BUT THE FIRST TO TELL A STORY. 15

LESSON 3. TRIANGULATE. TO FIND YOUR ONE THING.

MARKETINTERNALTARGET 17

INTERNAL.YOUR PEOPLE.YOUR PRODUCTS.YOUR EXPERIENCE.YOUR VISION. 18

MARKET.COMPETITION.TRENDS.CULTURE. 19

TARGET.WHERE’S THE OPPORTUNITY?WHAT MATTERS TO THEM?WHAT PROBLEM CAN WE SOLVE? 20

MARKETINTERNAL YOUTARGET 21

by Traction on Oct 02, 2012

http://www.linkedin.com	4
https://si0.twimg.com	1