What it takes to be a digital woman: Review by TrendsSpotting

What it takes to be a Digital Woman Presented by Dr. Taly Weiss, CEO and Founder

some facts about women

>50% of American workforce will be women in 2010 Achievements: Source: Economist.com

Jobs were lost by women between 1.66 December 2007 to June 2009, Achievements: compared to 4.75 million jobs lost by men. Million Source: Bureau of Statistics

The ‘Few Women’ list 5% Source: Economist.com

15 FORTUNE 500 companies are run by women, 15 and a total of 28 FORTUNE 1000 companies have women in the top job.

A study found that stock in a company drops after the announcement of a female CEO, but not after that of a male CEO Source: Strategic Management Journal

1.5% among the 2000 world’s top performing companies were women (=29) Source: HBR

Women CEOs were nearly 2x as likely as men to be appointed to the job from outside the company. Women are less likely to emerge as winners in their own companies' internal CEO tournament. Source: Harvard Business Review Research

What About Digital Women?

Women senior executivesDigitalmore likely to be concentrated in are still Women consumer goods & media Source: HBR

vs 19% In 2004 19% of firms founded owned by women. Only 3% of tech firms founded by women. 3% Source: Kauffman Foundation

5% Women hold less than 5% of all IT patents, contribute less than 1.2% of open-source software 1.2% Lucinda Sanders,,CEO, National Center for Women & Information Technology Images: unwired view

Among executive teams of Valley’s tech firms you won’t find any women CTOs. Kristof Kloeckner CTO,IBM Cloud Computing Dr. Werner Vogels CTO, Amazon Kevin Lych CTO, Adobe

Among executive teams of Valley’s tech firms you won’t find any women CTOs. Kristof Kloeckner CTO,IBM Cloud Computing Dr. Werner Vogels CTO, Amazon Kevin Lych CTO, Adobe Padmasree Warrior One exception: CTO ,CISCO

Among management teams of companies as Apple

Among management teams of companies as Apple Not even one woman

Among management teams of companies as Apple Would women name it the iPad

Look at VC firms – all male dominated.. Source: Economist.com

How we can explain that? c

How we can explain that? • No difference in motivation between men and women. • Women entrepreneurs were as highly educated as their male counterparts c • Women enter SET professions in sizable numbers. • Women are not less competent than men Source: Vivek Wadhwa, TechCrunch, New York Times

How we can explain that? How come 52% c of talented women quit their jobs? Source: Harvard Business Review Research, 2008

How we can explain that? "glass cliff" theory • The hostility of the workplace culture • The dispiriting sense of isolation c • Work Rhythms • “Extreme jobs,” with their long workweeks, travel schedules, together with home duties

How we can explain that? Sexism..?. Carol B. Muller, CEO MentorNet, an online network for women and minorities in engineering and science. “The reason the “hard sciences” are “so much worse than other fields, is multifaceted and rooted in the societal perception that women simply are not as good in math and science as men are.” Most people just don’t look at a woman and see an engineer”

How we can explain that? Sexism..?. Sylvia Ann Hewlett, Founder of the Center for Work-Life Policy, “All the predatory and demeaning and discriminatory stuff that went on in workplaces 20, 30 years ago is alive and well in these professions.”

How we can explain that? Motherhood? Culture? Stacey Higginbotham, GigaOm “Women aren’t less capable of doing math and science, but they do tend to be less available when it comes to working long hours after having a child, unless they have a husband with a 9-5 job…. So either the culture in technology will be forced to change, or it will continue to feed on canon fodder in the form of youth and single men“

How Digital Women Can Enjoy Digital Platforms?. How Digital Women Can Enjoy Digital Platforms? Image Source: Corbis

Lead based on what you know best

Lead based on what you know best Learn from the SM on the needs of your company’s clients, on the needs your competitors provide, on new technologies.

Lead based on what you know best Encourage inside networks (company’s web)

Lead based on what you know best Share your professional Encourage inside networks experiences on the (company’sblog company’s web) If there’s none – initiate!

Lead based on what you know best Create and manage online groups of professionals in your field

Why Digital Platforms? -This is a “work around” - Your company needs you: they need inside employees to take part in the new media - Women have stronger social skills

Why Digital Platforms? -Your contribution is important for marketing. -Your contribution is vital for the leadership of your company. - Your contribution improves development and service

You get a stage to differentiate, lead and influence

Research review by a digital women: Dr. Taly Weiss. TrendsSpotting CEO and Head of Research Social Psychologist, (PhD), Trends Market Researcher. Experience: 15 years in branding and marketing. Specialization: Digital and consumer trends. Academic work: Behavioral Economics. People’s willingness to join groups and share resources.

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What it takes to be a digital woman: Review by TrendsSpotting

by Taly Weiss

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