What it takes
to be a
Digital Woman
Presented by
Dr. Taly Weiss,
CEO and Founder

some facts
about
women

>50% of American workforce will be women in 2010
Achievements:
Source: Economist.com

Jobs were lost by women between
1.66 December 2007 to June 2009,
Achievements:
compared to 4.75 million jobs lost by men.
Million
Source: Bureau of Statistics

The ‘Few Women’ list
5%
Source: Economist.com

15 FORTUNE 500 companies are run by women,
15 and a total of 28 FORTUNE 1000 companies have
women in the top job.

A study found that stock in a company drops after
the announcement of a female CEO, but not after that
of a male CEO
Source: Strategic Management Journal

1.5% among the 2000 world’s top performing
companies were women (=29)
Source: HBR

Women CEOs were nearly 2x as likely as men to be
appointed to the job from outside the company.
Women are less likely to emerge as winners in their own
companies' internal CEO tournament.
Source: Harvard Business Review Research

What About
Digital
Women?

Women senior executivesDigitalmore likely to be concentrated in
are still Women
consumer goods & media
Source: HBR

vs
19% In 2004 19% of firms founded owned by women. Only
3% of tech firms founded by women.
3%
Source: Kauffman Foundation

5% Women hold less than 5% of all IT patents,
contribute less than 1.2% of open-source software
1.2%
Lucinda Sanders,,CEO, National Center for Women & Information Technology
Images: unwired view

Among executive teams of Valley’s tech firms you won’t
find any women CTOs.
Kristof Kloeckner
CTO,IBM Cloud Computing
Dr. Werner Vogels
CTO, Amazon
Kevin Lych
CTO, Adobe

Among executive teams of Valley’s tech firms you won’t
find any women CTOs.
Kristof Kloeckner
CTO,IBM Cloud Computing
Dr. Werner Vogels
CTO, Amazon
Kevin Lych
CTO, Adobe
Padmasree Warrior
One exception: CTO ,CISCO

Among management teams of companies as Apple

Among management teams of companies as Apple
Not
even one
woman

Among management teams of companies as Apple
Would
women
name it
the iPad

Look at VC firms – all male dominated..
Source: Economist.com

How we can explain that?
c

How we can explain that?
• No difference in motivation
between men and women.
• Women entrepreneurs were as
highly educated as their male
counterparts
c
• Women enter SET professions in
sizable numbers.
• Women are not less competent
than men
Source: Vivek Wadhwa, TechCrunch, New York Times

How we can explain that?
How come 52%
c
of talented
women quit their
jobs?
Source: Harvard Business Review Research, 2008

How we can explain that?
"glass cliff" theory
• The hostility of the
workplace culture
• The dispiriting sense of
isolation
c • Work Rhythms
• “Extreme jobs,” with their
long workweeks, travel
schedules, together with
home duties

How we can explain that? Sexism..?.
Carol B. Muller,
CEO MentorNet,
an online network for women and minorities in engineering and science.
“The reason the “hard sciences” are “so much worse than other
fields, is multifaceted and rooted in the societal perception that
women simply are not as good in math and science as men are.”
Most people just don’t look at a woman and see
an engineer”

How we can explain that? Sexism..?.
Sylvia Ann Hewlett,
Founder of the Center for Work-Life Policy,
“All the predatory and demeaning and discriminatory stuff that
went on in workplaces 20, 30 years ago
is alive and well in these professions.”

How we can explain that? Motherhood?
Culture?
Stacey Higginbotham,
GigaOm
“Women aren’t less capable of doing math and science, but they
do tend to be less available when it comes to working long hours
after having a child, unless they have a husband with a 9-5 job….
So either the culture in technology will be forced to change, or it
will continue to feed on canon fodder in the form of youth and
single men“

How Digital Women Can Enjoy Digital
Platforms?.
How Digital
Women
Can Enjoy
Digital
Platforms?
Image Source: Corbis

Lead based on what you know best

Lead based on what you know best
Learn from the SM on the
needs of your company’s
clients, on the needs your
competitors provide, on new
technologies.

Lead based on what you know best
Encourage inside
networks
(company’s web)

Lead based on what you know best
Share your professional
Encourage inside
networks
experiences on the
(company’sblog
company’s web)
If there’s none – initiate!

Lead based on what you know best
Create and manage
online groups of
professionals
in your field

Why Digital Platforms?
-This is a “work around”
- Your company needs you: they need inside
employees to take part in the new media
- Women have stronger social skills

Why Digital Platforms?
-Your contribution is important for marketing.
-Your contribution is vital for the leadership of
your company.
- Your contribution improves development and
service

You get a stage to differentiate,
lead and influence

Research review
by a digital women:
Dr. Taly Weiss.
TrendsSpotting CEO and Head of Research
Social Psychologist, (PhD), Trends Market Researcher.
Experience: 15 years in branding and marketing.
Specialization: Digital and consumer trends.
Academic work: Behavioral Economics. People’s willingness to join
groups and share resources.

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