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What it takes to be a digital woman: Review by TrendsSpotting
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What it takes to be a digital woman: Review by TrendsSpotting

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This presentation was presented at Microsoft's Women Think Next conference. I reviewed the current state of women in the business world, and focused on digital women. I used research done by Harvard ...

This presentation was presented at Microsoft's Women Think Next conference. I reviewed the current state of women in the business world, and focused on digital women. I used research done by Harvard Business Review to show the age breakdown where women leave technology professions and simply break out from the industry.
My presentation ends with practical tips: how women working in IT companies can use the Social Media to professionally lead and influence.
I have described that as a "work around" option. Companies success in Social Media relies on the professional team members sharing their insights and works. I believe that women can find that stage as a source for learning, improving and leading. .

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  • אפילו באפל חבברה שכולנו ככ מעריצים אין במוות ההנהלה הפעילה אף אישה אחת
  • אפילו באפל חבברה שכולנו ככ מעריצים אין במוות ההנהלה הפעילה אף אישה אחת
  • אפילו באפל חבברה שכולנו ככ מעריצים אין במוות ההנהלה הפעילה אף אישה אחת

What it takes to be a digital woman: Review by TrendsSpotting What it takes to be a digital woman: Review by TrendsSpotting Presentation Transcript

  • What it takes to be a Digital Woman Presented by Dr. Taly Weiss, CEO and Founder
  • some facts about women
  • >50% of American workforce will be women in 2010 Achievements: Source: Economist.com
  • Jobs were lost by women between 1.66 December 2007 to June 2009, Achievements: compared to 4.75 million jobs lost by men. Million Source: Bureau of Statistics
  • The ‘Few Women’ list 5% Source: Economist.com
  • 15 FORTUNE 500 companies are run by women, 15 and a total of 28 FORTUNE 1000 companies have women in the top job.
  • A study found that stock in a company drops after the announcement of a female CEO, but not after that of a male CEO Source: Strategic Management Journal
  • 1.5% among the 2000 world’s top performing companies were women (=29) Source: HBR
  • Women CEOs were nearly 2x as likely as men to be appointed to the job from outside the company. Women are less likely to emerge as winners in their own companies' internal CEO tournament. Source: Harvard Business Review Research
  • What About Digital Women?
  • Women senior executivesDigitalmore likely to be concentrated in are still Women consumer goods & media Source: HBR
  • vs 19% In 2004 19% of firms founded owned by women. Only 3% of tech firms founded by women. 3% Source: Kauffman Foundation
  • 5% Women hold less than 5% of all IT patents, contribute less than 1.2% of open-source software 1.2% Lucinda Sanders,,CEO, National Center for Women & Information Technology Images: unwired view
  • Among executive teams of Valley’s tech firms you won’t find any women CTOs. Kristof Kloeckner CTO,IBM Cloud Computing Dr. Werner Vogels CTO, Amazon Kevin Lych CTO, Adobe
  • Among executive teams of Valley’s tech firms you won’t find any women CTOs. Kristof Kloeckner CTO,IBM Cloud Computing Dr. Werner Vogels CTO, Amazon Kevin Lych CTO, Adobe Padmasree Warrior One exception: CTO ,CISCO
  • Among management teams of companies as Apple
  • Among management teams of companies as Apple Not even one woman
  • Among management teams of companies as Apple Would women name it the iPad
  • Look at VC firms – all male dominated.. Source: Economist.com
  • How we can explain that? c
  • How we can explain that? • No difference in motivation between men and women. • Women entrepreneurs were as highly educated as their male counterparts c • Women enter SET professions in sizable numbers. • Women are not less competent than men Source: Vivek Wadhwa, TechCrunch, New York Times
  • How we can explain that? How come 52% c of talented women quit their jobs? Source: Harvard Business Review Research, 2008
  • How we can explain that? "glass cliff" theory • The hostility of the workplace culture • The dispiriting sense of isolation c • Work Rhythms • “Extreme jobs,” with their long workweeks, travel schedules, together with home duties
  • How we can explain that? Sexism..?. Carol B. Muller, CEO MentorNet, an online network for women and minorities in engineering and science. “The reason the “hard sciences” are “so much worse than other fields, is multifaceted and rooted in the societal perception that women simply are not as good in math and science as men are.” Most people just don’t look at a woman and see an engineer”
  • How we can explain that? Sexism..?. Sylvia Ann Hewlett, Founder of the Center for Work-Life Policy, “All the predatory and demeaning and discriminatory stuff that went on in workplaces 20, 30 years ago is alive and well in these professions.”
  • How we can explain that? Motherhood? Culture? Stacey Higginbotham, GigaOm “Women aren’t less capable of doing math and science, but they do tend to be less available when it comes to working long hours after having a child, unless they have a husband with a 9-5 job…. So either the culture in technology will be forced to change, or it will continue to feed on canon fodder in the form of youth and single men“
  • How Digital Women Can Enjoy Digital Platforms?. How Digital Women Can Enjoy Digital Platforms? Image Source: Corbis
  • Lead based on what you know best
  • Lead based on what you know best Learn from the SM on the needs of your company’s clients, on the needs your competitors provide, on new technologies.
  • Lead based on what you know best Encourage inside networks (company’s web)
  • Lead based on what you know best Share your professional Encourage inside networks experiences on the (company’sblog company’s web) If there’s none – initiate!
  • Lead based on what you know best Create and manage online groups of professionals in your field
  • Why Digital Platforms? -This is a “work around” - Your company needs you: they need inside employees to take part in the new media - Women have stronger social skills
  • Why Digital Platforms? -Your contribution is important for marketing. -Your contribution is vital for the leadership of your company. - Your contribution improves development and service
  • You get a stage to differentiate, lead and influence
  • Research review by a digital women: Dr. Taly Weiss. TrendsSpotting CEO and Head of Research Social Psychologist, (PhD), Trends Market Researcher. Experience: 15 years in branding and marketing. Specialization: Digital and consumer trends. Academic work: Behavioral Economics. People’s willingness to join groups and share resources.
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