What it takes
to be a
Digital Woman
Presented by
Dr. Taly Weiss,
CEO and Founder
some facts
about
women
Achievements:
Source: Economist.com
<50% of American workforce will be women in 2010
Achievements:1.66
Million
Jobs were lost by women between
December 2007 to June 2009,
compared to 4.75 million jobs lost b...
The ‘Few Women’ list
Source: Economist.com
2%
of bosses in
largest US
firms
5% of bosses in
largest UK firms
15
15 FORTUNE 500 companies are run by women,
and a total of 28 FORTUNE 1000 companies have
women in the top job.
A study found that stock in a company drops after
the announcement of a female CEO, but not after that
of a male CEO
Sourc...
1.5% among the 2000 world’s top performing
companies were women (=29)
Source: HBR
Women CEOs were nearly 2x as likely as men to be
appointed to the job from outside the company.
Women are less likely to e...
What About
Digital
Women?
Digital WomenWomen senior executives are still more likely to be concentrated
in consumer goods & media
Source: HBR
19%
3%
In 2004 19% of firms founded owned by women. Only
3% of tech firms founded by women.
Source: Kauffman Foundation
vs
5%
1.2%
Women hold less than 5% of all IT patents,
contribute less than 1.2% of open-source software
Lucinda Sanders,,CEO,...
Among executive teams of Valley’s tech firms you won’t
find any women CTOs.
Among executive teams of Valley’s tech firms you won’t
find any women CTOs.
Among management teams of companies as Apple
Among management teams of companies as Apple
Among management teams of companies as Apple
Look at VC firms – all male dominated..
Source: Economist.com
c
How we can explain that?
c
Source: Vivek Wadhwa, TechCrunch, New York Times
•No difference in motivation
between men and women.
•Women entrepreneur...
c
How we can explain that?
How come 52%
of talented
women quit their
jobs?
Source: Harvard Business Review Research, 2008
c
How we can explain that?
"glass cliff" theory
• The hostility of the
workplace culture
• The dispiriting sense of
isolat...
How we can explain that? Sexism..?.
“The reason the “hard sciences” are “so much worse than other
fields, is multifaceted ...
“All the predatory and demeaning and discriminatory stuff that
went on in workplaces 20, 30 years ago
is alive and well in...
How we can explain that? Motherhood?
Culture?
“Women aren’t less capable of doing math and science, but they
do tend to be...
Image Source: Corbis
How Digital Women Can Enjoy Digital
Platforms?.
How Digital
Women
Can Enjoy
Digital
Platforms?
Lead based on what you know best
Lead based on what you know best
Learn from the SM on the
needs of your company’s
clients, on the needs your
competitors p...
Lead based on what you know best
Encourage inside
networks
(company’s web)
Lead based on what you know best
Encourage inside
networks
(company’s web)
Share your professional
experiences on the
comp...
Lead based on what you know best
Create and manage
online groups of
professionals
in your field
-This is a “work around”
- Your company needs you: they need inside
employees to take part in the new media
- Women have s...
-Your contribution is important for marketing.
-Your contribution is vital for the leadership of
your company.
- Your cont...
You get a stage to differentiate,
lead and influence
Change!
Dr. Taly Weiss.
TrendsSpotting CEO and Head of Research
Social Psychologist, (PhD), Trends Market Researcher.
Experience: ...
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What it takes to be a digital woman

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There aren't many women leading the digital business world.

Really?
Why is that so?
What can be done to change that?

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What it takes to be a digital woman

  1. What it takes to be a Digital Woman Presented by Dr. Taly Weiss, CEO and Founder
  2. some facts about women
  3. Achievements: Source: Economist.com <50% of American workforce will be women in 2010
  4. Achievements:1.66 Million Jobs were lost by women between December 2007 to June 2009, compared to 4.75 million jobs lost by men. Source: Bureau of Statistics
  5. The ‘Few Women’ list Source: Economist.com 2% of bosses in largest US firms 5% of bosses in largest UK firms
  6. 15 15 FORTUNE 500 companies are run by women, and a total of 28 FORTUNE 1000 companies have women in the top job.
  7. A study found that stock in a company drops after the announcement of a female CEO, but not after that of a male CEO Source: Strategic Management Journal
  8. 1.5% among the 2000 world’s top performing companies were women (=29) Source: HBR
  9. Women CEOs were nearly 2x as likely as men to be appointed to the job from outside the company. Women are less likely to emerge as winners in their own companies' internal CEO tournament. Source: Harvard Business Review Research
  10. What About Digital Women?
  11. Digital WomenWomen senior executives are still more likely to be concentrated in consumer goods & media Source: HBR
  12. 19% 3% In 2004 19% of firms founded owned by women. Only 3% of tech firms founded by women. Source: Kauffman Foundation vs
  13. 5% 1.2% Women hold less than 5% of all IT patents, contribute less than 1.2% of open-source software Lucinda Sanders,,CEO, National Center for Women & Information Technology Images: unwired view
  14. Among executive teams of Valley’s tech firms you won’t find any women CTOs.
  15. Among executive teams of Valley’s tech firms you won’t find any women CTOs.
  16. Among management teams of companies as Apple
  17. Among management teams of companies as Apple
  18. Among management teams of companies as Apple
  19. Look at VC firms – all male dominated.. Source: Economist.com
  20. c How we can explain that?
  21. c Source: Vivek Wadhwa, TechCrunch, New York Times •No difference in motivation between men and women. •Women entrepreneurs were as highly educated as their male counterparts •Women enter SET professions in sizable numbers. •Women are not less competent than men How we can explain that?
  22. c How we can explain that? How come 52% of talented women quit their jobs? Source: Harvard Business Review Research, 2008
  23. c How we can explain that? "glass cliff" theory • The hostility of the workplace culture • The dispiriting sense of isolation • Work Rhythms • “Extreme jobs,” with their long workweeks, travel schedules, together with home duties
  24. How we can explain that? Sexism..?. “The reason the “hard sciences” are “so much worse than other fields, is multifaceted and rooted in the societal perception that women simply are not as good in math and science as men are.” Most people just don’t look at a woman and see an engineer” Carol B. Muller, CEO MentorNet, an online network for women and minorities in engineering and science.
  25. “All the predatory and demeaning and discriminatory stuff that went on in workplaces 20, 30 years ago is alive and well in these professions.” Sylvia Ann Hewlett, Founder of the Center for Work-Life Policy, How we can explain that? Sexism..?.
  26. How we can explain that? Motherhood? Culture? “Women aren’t less capable of doing math and science, but they do tend to be less available when it comes to working long hours after having a child, unless they have a husband with a 9-5 job…. So either the culture in technology will be forced to change, or it will continue to feed on canon fodder in the form of youth and single men“ Stacey Higginbotham, GigaOm
  27. Image Source: Corbis How Digital Women Can Enjoy Digital Platforms?. How Digital Women Can Enjoy Digital Platforms?
  28. Lead based on what you know best
  29. Lead based on what you know best Learn from the SM on the needs of your company’s clients, on the needs your competitors provide, on new technologies.
  30. Lead based on what you know best Encourage inside networks (company’s web)
  31. Lead based on what you know best Encourage inside networks (company’s web) Share your professional experiences on the company’s blog If there’s none – initiate!
  32. Lead based on what you know best Create and manage online groups of professionals in your field
  33. -This is a “work around” - Your company needs you: they need inside employees to take part in the new media - Women have stronger social skills Why Digital Platforms?
  34. -Your contribution is important for marketing. -Your contribution is vital for the leadership of your company. - Your contribution improves development and service Why Digital Platforms?
  35. You get a stage to differentiate, lead and influence Change!
  36. Dr. Taly Weiss. TrendsSpotting CEO and Head of Research Social Psychologist, (PhD), Trends Market Researcher. Experience: 15 years in branding and marketing. Specialization: Digital and consumer trends. Academic work: Behavioral Economics. People’s willingness to join groups and share resources. Research review by a digital woman:

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