Influencers On Social Media
2009 Predictions

The movement is rooted in a desire to have quality, not quantity, as S
people cocoon in the face of the economic crisis. O
C
Charlene Li I
The Altimeter by Charlene Li A
http://blog.altimetergroup.com
L
M
Social Exclusivity E
trumps Facebook's
Shopping Obama- D
accessibility SocialRank
maniacs will algorithms I
spawn a new emerge to drive the
age of
A
open social Web
activism.
Everyone
2 becomes a
0 marketer
0
9 Source: beingpeterkim.com

Is this really doing anything new? S
RWW on social media tools O
C
I
A
www.readwriteweb.com
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M
E
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2
0
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9

S
Organizations Grapple With The Human Web O
C
David Armano I
Logic + Emotion A
http://darmano.typepad.com
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M
E
D
I
A
2
0
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9 Source: beingpeterkim.com

Social Media Indigestion | Personalized Service | S
Back To Fundamentals O
C
Pete Blackshaw I
ConsumerGeneratedMedia.Com A
http://notetaker.typepad.com
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2
0
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9 Source: beingpeterkim.com

S
5 Things Marketers Did In 2008 That Will Be Obsolete In 2009 O
C
Rohit Bhargava I
Influential Marketing Blog A
www.influentialmarketingblog.com
L
Empowering company's'
M
spokespeople E
Social media efforts to be lead D
by the most passionate person I
Implement listening programs A
to get actionable knowledge
Target relevant bloggers: offer
value relationships.
2
0 Measure customer service
metrics: satisfaction & social
0
9 Source: beingpeterkim.com

Doors are going to close all over the social web. S
The money didn‘t come the way people thought it would O
C
Chris Brogan I
chrisbrogan.Com A
www.chrisbrogan.com
L
M
Consolidation E
& D
Identity Shuttering
I
Aggregation &
Segmentation
A
Velvet
2 Rope
0 SNS
0
9 Source: beingpeterkim.com

The tipping point has not only not been reached, but could S
still tilt away from Social media O
C
Todd Defren I
PR-Squared A
www.pr-squared.com
L
The Great HOW ? M
Transparency Debates E
Continues D
Multi Channel Integration I
A
Simplified Measurement
B2B Goes Social Media
2
0 Reaching The
‘Spectators’/Unreached
0
9 Source: beingpeterkim.com

S
There's a lot of fixing that needs to be done. O
C
Jason Falls I
Social Media Explorer A
www.socialmediaexplorer.com
L
Blogger outreach from PR will get
Google will buy Twitter better, but not much M
E
o
D
l I
g
o
g A
e
2
0
0
9 Source: beingpeterkim.com

Dwindling budgets suddenly make low-cost social S
media look like the pretty girl at the ball O
C
Ann Handley I
Ann Handley.com A
www.annhandley.com
L
• Companies increasingly crafting content
M
• Green is less . E
• Sputtering economy entices companies into
D
social media space. I
A
• Blogging isn’t dead .
• Mobile marketing takes off .
2
0 • Arianna Huffington becomes the White
House embedded blogger .
0
9 Source: beingpeterkim.com

We're going to develop a set of better metrics to help S
guide, direct and validate \"commitment\" O
C
Joseph Jaffe I
Jaffe Juice A
www.jaffejuice.com
L
Better Metrics
M
Community : Killer
E
Rise of MoSoSo D
App
I
A
2 “Live “ : As it Social Search
0 happens Content
0
9 Source: beingpeterkim.com

S
eCommerce Goes Social O
C
Jeremiah Owyang I
Web Strategy by Jeremiah A
www.web-strategist.com
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2
0
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9 Source: beingpeterkim.com

Twitter - continue to achieve legitimacy | Online video will come into S
its own | Customers insist on custoMEr service O
C
Scott Monty I
The Social Media Marketing Blog A
www.scottmonty.com
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I
A
2
0
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9 Source: beingpeterkim.com

Customer Satisfaction Uprising| Companies Will See The Light| S
Love Beats Money O
C
Andy Sernovitz I
Damn! I Wish I’d Thought Of That! A
www.damniwish.com
L
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I
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2
0
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9 Source: beingpeterkim.com

Suddenly, being Facebook friends with your mom will seem S
less ridiculous than following 4,000 strangers on Twitter O
C
Greg Verdino I
GregVerdino.com A
www.gregverdino.com
L
Geo Debate on M
Location whether PR or
/GPS , Marketing ‘owns’
E
mosco social media D
will be over I
A
Ad agency will be Social
2 disintermediated Graph
0 Shrinkage
0
9 Source: beingpeterkim.com

S
RWW Feedback O
C
I
A
www.readwriteweb.com
L
Social ..the ease with which people are able to see feedback .. with confirmed
shopping identities, really could be a game changer. M
Even the biggest cynics often have a dramatic turn around .. the E
twitter intimacy that develops is remarkable. D
we're not optimistic.. all the gradations between success and failure are
I
Measuring
SN
going to be very hard to quantify. A
Quality vs We expect a middle ground between sale slow-down and an
Quantity evolutionary adjustment to vastly increased data input.
2 Making most Getting into the social media space and doing it wrong is something that
0 of limited a lot of companies fear getting blown apart for. We expect that to
budgets change slowly
0
9

Social Networks Will Flourish S
As A Result Of The Economic Crisis O
C
Dr. Taly Weiss I
Trendsspotting.com A
www.TrendsSpotting.com
L
M
New users and more frequent visits to work related E
networks as LinkedIn or Facebook D
I
SN will provide social support to victims of the crisis
A
Dedicated niche SN will evolve: sharing information and
implications of the economic situation.
2
0
0
9

Ranking The Influencers (the engagers) as a measurable tool for new S
media O
C
Dr. Taly Weiss I
Trendsspotting.com A
www.Trendsspotting.com
L
M
Influence will be defined by measurable variables
E
D
Google will “pagerank” people I
Influence will be defined by measurable variables
A
People will really become the media.
Google will “pagerank” and “map” peoples influence
2
0 People will really become the media.
0
9

S
Twitter Will Get Recognized For Its Social Search Assets O
C
Apurba Sen I
Trendsspotting.com A
www.trendsspotting.com
L
Search Popularity in Twitter has increased ~ 2x
M
E
D
I
A
twitter: most relevant and updated
information source
Twitter the ultimate human search
2
0 Google will buy twitter
0
9

Did You Know ??
2008 Webster’s New World Dictionary’s word of the year is .
vershare
Find its meaning here...

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