Recession: 5 Dominating Advertising Approaches
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Recession: 5 Dominating Advertising Approaches

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Recession: 5 Dominating Advertising Approaches Presentation Transcript

  • 1. TrendsSpotting research was conducted on advertising campaigns featuring throughout year 2008 until 2009 Super Bowl. By analyzing many brand promise approaches TrendsSpotting has profiled 5 main strategies dealing with recession. In this report we present the actual campaigns falling under each strategy and discuss their advantages and risks. Introducing research on past recessions and the views of marketing analysts will allow a deep understanding of the challenges advertising is facing today. This presentation is a sample only.
  • 2. Wal-Mart goes back to everyday low prices with the new slogan: “Save money. Live better ” Allstate Insurance - “Back to Basics” campaign, (Leo Burnett, USA) Find more on this approach in the full report
  • 3. SuperBowl 2009 - Departmental Budget Meeting with Bud Light (DDB, Chicago) Find more on this approach in the full report
  • 4. Dunkin' Donuts: quot;You Kin' Do Itquot; (Interpublic) Find more on this approach in the full report
  • 5. Starbucks Project Red (BBDO) Find more on this approach in the full report
  • 6. Audi’s Chase: Progress is beautiful (Venables Bell & Partners) Find more on this approach in the full report
  • 7. Is the current global economic crisis reflected in today's advertising? What characterizes its influence? What are the most common advertising strategies used to capture today's consumers? What are their benefits and risks? What’s next? What should be considered while dealing with recession in the coming months? What can be learned from marketing experts and past research on advertising spend during recession? What can be learned from advertising look and content during the Great Depression?
  • 8. Reports Tag Cloud
  • 9. The report, “Analysis of Five Dominant Advertising Approaches Dealing with Recessionquot; was conducted by TrendsSpotting Market Research, headed by Dr. Taly Weiss , a Social Psychologist and Marketing Trends researcher. Her academic works deal with Decision Making under Uncertainty. Read more about this Report For more information on TrendsSpotting ,Trend Reports and on customized market trends research please contact: customerservice@trendsspotting.com