Crises Management: Trendsspotting Insights On Dominos Case Study
by Taly Weiss, Founder, CEO & Head of Research at TrendsSpotting Market Research on Apr 29, 2009
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Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an brand's image....
Corporate crisis is defined as an unexpected event that creates uncertainty and threatens an brand's image.
According to TrendsSpotting report - Domino’s Pizza successfully handled the crisis:
the firm decided to react to the event , they have presented an apology, suggested information (both public and personal) and a promise for taking future steps. Interestingly, it chose unconventional media channels to confront their consumers, the same channels in which the crisis found its way through - social media interactions.
Consumer research will be needed to test consumers’ perceptions and behaviors in few months time. Online trend tools indicate that the buzz around it lost an interest.
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