The Global Language Monitor
The Global
Language Monitor’s
2009 Fashion
Capital Research
Brought to you by:

Milan upends New York after a five year
reign as the Top Fashion Capital
The Global Language Monitor
2008 New York
2009 Milan

Other Top Movers
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Barcelona Mumbai
Hong Kong
Sao Paulo
Sydney
Miami

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The global economic restructuring has affected the
fashion industry just as it has touched everything
else.
The catwalks were still crowded though with the
lights dimmer, the hype a bit more restrained, and
‘recessionistas,’ of course, thriving.
Millie Lorenzo Payack
Director & Fashion Correspondent
The Global Language Monitor

2009: Top 15 Fashion Capitals
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5. London (0)
3. Paris (0)
13.Miami (+13) 1. Milano (+3)
10. Las Vegas (-2) 2. New York (-1) 4. Rome (-2)
15.Shanghai (-2)
12.Tokyo (-2)
14.Barcelona (+11)
6. Los Angeles (0) 11.Dubai (+1) 7.Hong Kong (+4)
8.Sao Paulo (+25)
9.Sydney (-2)
Movement from 2008 ranking in parenthesis

2009: Next 15 Fashion Capitals
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26. Stockholm (-7)
19. Berlin (-10) 22. Moscow(-6)
13.Miami (+13) 28. Krakow (-1)
29. Prague (-1)
21. Madrid (-6)
17.New Delhi(+7)
31. Mexico City(New) 16.Mumbai (+6)
27. Bangkok(+7)
20. Singapore (-6)
23.Santiago(-6) 18.Rio de Janeiro (+12)
25. Melbourne (-7)
24.Buenos Aires(-4)
Movement from 2008 ranking in parenthesis

Commentary On Top 5
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1.Milano 2.New York 3.Paris 4.Rome 5.London
Not only Knocked out of No 1. in our London
The Eternal
overtakes Top Spot by hearts but No. remains the
City still reigns
New York but Milano after a 3 in the media. laggard of the
strong
also Rome and five-year run Fashion Elite.
Paris.

Commentary On Next 5
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6. Los Angeles 7. Hong Kong 8.Sao Paulo 9. Sydney 10. Las Vegas
Holding its Leaps over A remarkable Intense media
Solidly in the
own at No. 6. Sydney and rise, now spotlight
Top 10 while
Tokyo to seize dominating the ensures a top
Melbourne
the lead in Lat Am scene. ranking.
sinks.
Asia/Pacific.

2009: Regional Ranking- Asia And
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Oceania
4.Shanghai
3.Tokyo
1.Hong Kong
7. Bangkok
5. Singapore
6. Melbourne
2.Sydney

2009: Regional Ranking- Europe
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8. Stockholm
5. London 9. Copenhagen
7. Berlin
2. Paris 1. Milano
7. Madrid 3. Rome
6.Barcelona

2009: Regional Ranking- India
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2.New Delhi
1.Mumbai

2009: Regional Ranking- Lat Am
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5. Mexico City
1.Sao Paulo
2.Rio de Janeiro
3.Santiago
4.Buenos Aires

2009: Regional Ranking- Middle And
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Eastern Europe
1. Moscow
2. Krakow
3. Prague

2009: Regional Ranking- Middle And
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East Africa
1.Dubai
2. Johannesburg
3.Capetown

2009: Regional Ranking- N. America
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7.Montreal
6.Toronto 4.Miami
3. Las Vegas 5.Dallas 1. New York
8.Atlanta
2. Los Angeles

Methodology
The Global Language Monitor
This exclusive fashion cities ranking is based upon GLM’s Predictive
Quantities Index, a proprietary algorithm that tracks words and
phrases in print and electronic media, on the Internet and
throughout the blogosphere.
The words and phrases are tracked in relation to their frequency,
contextual usage and appearance in global media outlets.

About Global Language Monitor
The Global Language Monitor
The Global Language Monitor analyzes and catalogues the
latest trends in word usage and word choices, and their
impact on the various aspects of culture with a particular
emphasis on Global English.
Paul JJ Payack
President and Chief Word Analyst
The Global Language Monitor

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