2009 Fashion Capital Media Research #NYFashion

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Milan, the home of Gucci, Prada, Armani and Versace, has ended New York's five-year reign as the world's top fashion city as per the Global Language Monitor's annual fashion capital survey. …

Milan, the home of Gucci, Prada, Armani and Versace, has ended New York's five-year reign as the world's top fashion city as per the Global Language Monitor's annual fashion capital survey.
The findings brought to you exclusively by Trendsspotting.

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  • 1. The Global Language Monitor The Global Language Monitor’s 2009 Fashion Capital Research Brought to you by:
  • 2. Milan upends New York after a five year reign as the Top Fashion Capital The Global Language Monitor 2008 New York 2009 Milan
  • 3. Other Top Movers The Global Language Monitor Barcelona Mumbai Hong Kong Sao Paulo Sydney Miami
  • 4. The Global Language Monitor The global economic restructuring has affected the fashion industry just as it has touched everything else. The catwalks were still crowded though with the lights dimmer, the hype a bit more restrained, and ‘recessionistas,’ of course, thriving. Millie Lorenzo Payack Director & Fashion Correspondent The Global Language Monitor
  • 5. 2009: Top 15 Fashion Capitals The Global Language Monitor 5. London (0) 3. Paris (0) 13.Miami (+13) 1. Milano (+3) 10. Las Vegas (-2) 2. New York (-1) 4. Rome (-2) 15.Shanghai (-2) 12.Tokyo (-2) 14.Barcelona (+11) 6. Los Angeles (0) 11.Dubai (+1) 7.Hong Kong (+4) 8.Sao Paulo (+25) 9.Sydney (-2) Movement from 2008 ranking in parenthesis
  • 6. 2009: Next 15 Fashion Capitals The Global Language Monitor 26. Stockholm (-7) 19. Berlin (-10) 22. Moscow(-6) 13.Miami (+13) 28. Krakow (-1) 29. Prague (-1) 21. Madrid (-6) 17.New Delhi(+7) 31. Mexico City(New) 16.Mumbai (+6) 27. Bangkok(+7) 20. Singapore (-6) 23.Santiago(-6) 18.Rio de Janeiro (+12) 25. Melbourne (-7) 24.Buenos Aires(-4) Movement from 2008 ranking in parenthesis
  • 7. Commentary On Top 5 The Global Language Monitor 1.Milano 2.New York 3.Paris 4.Rome 5.London Not only Knocked out of No 1. in our London The Eternal overtakes Top Spot by hearts but No. remains the City still reigns New York but Milano after a 3 in the media. laggard of the strong also Rome and five-year run Fashion Elite. Paris.
  • 8. Commentary On Next 5 The Global Language Monitor 6. Los Angeles 7. Hong Kong 8.Sao Paulo 9. Sydney 10. Las Vegas Holding its Leaps over A remarkable Intense media Solidly in the own at No. 6. Sydney and rise, now spotlight Top 10 while Tokyo to seize dominating the ensures a top Melbourne the lead in Lat Am scene. ranking. sinks. Asia/Pacific.
  • 9. 2009: Regional Ranking- Asia And The Global Language Monitor Oceania 4.Shanghai 3.Tokyo 1.Hong Kong 7. Bangkok 5. Singapore 6. Melbourne 2.Sydney
  • 10. 2009: Regional Ranking- Europe The Global Language Monitor 8. Stockholm 5. London 9. Copenhagen 7. Berlin 2. Paris 1. Milano 7. Madrid 3. Rome 6.Barcelona
  • 11. 2009: Regional Ranking- India The Global Language Monitor 2.New Delhi 1.Mumbai
  • 12. 2009: Regional Ranking- Lat Am The Global Language Monitor 5. Mexico City 1.Sao Paulo 2.Rio de Janeiro 3.Santiago 4.Buenos Aires
  • 13. 2009: Regional Ranking- Middle And The Global Language Monitor Eastern Europe 1. Moscow 2. Krakow 3. Prague
  • 14. 2009: Regional Ranking- Middle And The Global Language Monitor East Africa 1.Dubai 2. Johannesburg 3.Capetown
  • 15. 2009: Regional Ranking- N. America The Global Language Monitor 7.Montreal 6.Toronto 4.Miami 3. Las Vegas 5.Dallas 1. New York 8.Atlanta 2. Los Angeles
  • 16. Methodology The Global Language Monitor This exclusive fashion cities ranking is based upon GLM’s Predictive Quantities Index, a proprietary algorithm that tracks words and phrases in print and electronic media, on the Internet and throughout the blogosphere. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
  • 17. About Global Language Monitor The Global Language Monitor The Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture with a particular emphasis on Global English. Paul JJ Payack President and Chief Word Analyst The Global Language Monitor
  • 18. Discover more Trend Reports: TrendsSpotting Market Research www.trendsspotting.com