2008 Marketing Trends Predictions

brought to you by 2008 Marketing Trends Predictions Spotting the trends of influencers

10 Tech influencer & their trends forecast for 2008. Forecasts categorized into “in”, “out” and “yet to come”*.. Tag cloud on all forecasts to present what will be “In” for 2008. Step 1 Step 2 Step 3 2 00 8 TRENDS TrendsSpotting “Influencers Focus Group” note: this categorization is based on our own analysis *

What’s In? Blue Is The New Green… Targeting Behavior 1 MARIAN SALZMAN http://news.sky.com/skynews.. What’s Out? Demographics The World is Local Coopt Consumption Blue is the New Green Transparency Outwitting Disease Instant Gratification 2 00 8 TRENDS

What’s In? Specialist+Contacts What’s Out? Creating TV ads All Digital Earned Attention 10 Trends in Digital Ads 2 GILES RHYS JONES http://interactivemarketingtre.. TV Directors Creating “experiences” “ digital” as USP Buying Attention 2 00 8 TRENDS

What’s In? Scalable Emerging Media What’s Out? Struct User Gen Content Games2.0 :Asnyc Games TV 30’’ Spots Unstructured UGC 2008 Consumer Internet Prediction 3 JEREMY LIEW http://lsvp.wordpress.com 2 00 8 TRENDS

What’s In? Rise of N-11 What’s Out? Social Networking Handmade The Shape Of Things To Come http://www.guardian.co.uk 4 JAMES HARKIN P2P * Sharing /Lending Rev Migration to China Social Reputation Mgmt 2 00 8 TRENDS

What’s In? More Radiohead D2C What’s Out? KINDLE = Web Browser Google into Set Top Box “ Daily” –News papers The future promises loss, revenge, surprise.. 5 http://www.businessweek.com/.. JON FINE Yet to Come Cell phone as Media Microsoft Media offerings 2 00 8 TRENDS

What’s In? Premium Instant (Kindle) What’s Out? Eco –Icon (Fashion/Design) Experiences Basic 8 Important Consumer Trends for 2008.. 6 http://www.trendwatching.com.. TRENDWATCHING Yet to Come Mobile World Wide Eco –Ugly Products Mobile Access , Products, Network Sell it Yourself Make it Yourself Global World /Crowd Social Media, Android, Open Source 2 00 8 TRENDS

What’s In? Customized Virtual World What’s Out? Ad Effectiveness 1-1 Marketing Second Life Online Advertising Continues To Evolve & Mature. 7 http://www.adotas.com/2007.. DILIP DASILVA Clicks Local Ad Platforms Make it Yourself Video :Overlay Ad Semantic Tools = Marketing Tools 2 00 8 TRENDS

What’s In? Proving Greenness What’s Out? Out –Of Home Ads Contextual Ads Marketers Should Avoid Over-hyped Opportunities .. 8 http://consumerlab.wordpress.com/ DREW NEISSER Marketing Experiences/Services Mobile +Game +Video + Widget +SN = Mkt Tools 2 00 8 TRENDS

What’s In? Mobile Experiences Smart Phone/Cool Phone What’s Out? Users Control Over content & Feature Mobile Web (Android/Kindle) 2008 is the Year of Mobile Media. 9 http://darmano.typepad.com/.. DAVID ARMANO Social Exp on Mobile Website/Widget Web site +Widget + Multiple Device 2 00 8 TRENDS

What’s In? Search Moptimization WOMbagging What’s Out? Friendiligience + conv. with customers Social mediation & we-bargaining with customer Official 2008 Web 2.0 Buzzword Forecast 10 http://www.clickz.com/.. PETE BLACKSHAW Recruiting & “owning” the influencers Greenlashing Credibility of invitations New content forms 2 00 8 TRENDS

2008 Marketing Trends Predictions Cloud tags: what’s in for 2008? Generated by tagcrowd.com 2 00 8 TRENDS

2 00 8 TRENDS Discover more trends at: www.trendsspotting.com

http://www.trendsspotting.com	2441
http://interactivemarketingtrends.blogspot.com	929
http://publicis-dialog-beam-team.blogspot.com	139
http://brief-do-lombo.blogspot.com	122
http://753029718.nvmodules.netvibes.com	70
http://www.emmanuelvivier.com	61
http://www.slideshare.net	60
http://www.24per7.pl	59
http://nicholasgimenes.blogspot.com	50
http://sting.egloos.com	46
http://joannapenabickley.typepad.com	44
http://hr.best-marketing.com	42
http://notorious-beam-team.blogspot.com	34
http://www.sanjeevsingh.com	31
http://nicholasgimenes.blogspot.com.br	29
http://www.netvibes.com	28
http://www.left-right-brain.com	27
http://americanshelflife.wordpress.com	24
http://www.web-jungle.com	24
http://www.digital-marketeers.org	21
http://www.renaudperrin.com	16
http://az-moga.com	15
http://lj-toys.com	15
http://www.mgmt323.com	13
http://brief-do-lombo.blogspot.com.br	13
http://diogo-trindade.blogspot.com	13
http://brief-do-lombo.blogspot.pt	11
http://cul-de-sac.blogbus.com	11
http://www.otoucho.nl	11
http://jlcoassin.blogspot.com	10
http://24per7.blogspot.com	9
http://pramila.wordpress.com	7
http://publicis-dialog-beam-team.blogspot.com.br	7
http://www.mbaclubindia.com	6
http://idcreativeintelligence.blogspot.com	6
http://www.asiergomez.net	6
http://www.linkinn.com	6
http://trendsspotting.com	6
http://europeneedsinitiative.blogspot.com	5
http://66.102.9.104	5
http://publicis-dialog-beam-team.blogspot.com.au	5
http://www.trendhunter.com	4
http://aa-think.blogspot.com	4
http://www.e-presentations.us	4
http://bbdoplus.blogbus.com	4
http://publicis-dialog-beam-team.blogspot.in	4
http://interactivemarketingtrends.blogspot.in	4
http://www.stripe-rs.nl	3
http://publicis-dialog-beam-team.blogspot.fr	3
http://nicholasgimenes.blogspot.pt	3
http://edp.posterous.com	3

2008 Marketing Trends Predictions

by Taly Weiss

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