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2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
2008 Marketing Trends Predictions
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2008 Marketing Trends Predictions

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While seeking to bring you our 2008 trends prediction from an angle not suggested before, TrendsSpotting presents you the Meta Trends for 2008. For this, we selected a group of 10 marketing …

While seeking to bring you our 2008 trends prediction from an angle not suggested before, TrendsSpotting presents you the Meta Trends for 2008. For this, we selected a group of 10 marketing influencers suggesting their trends forecast for 2008.

We profiled each forecast according to 3 relevant categories for general trends predictions: "in", "out" and "yet to come". Finally - We ran a tag cloud on all forecasts to present what will be "In" for 2008.

How can this help you?

· You can see it as a summary tool for what we see as the best forecasts for 2008.

· From research perspective-what you get is 2 Influencers Focus Group – one for Web and Tech trends, the other for marketing trends.

· From web 2.0 angle – you get the most popular trend tags to the best / most popular trend reports.



Hope you will find this useful.
Do tell us your thoughts and insights

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  • 1. brought to you by 2008 Marketing Trends Predictions Spotting the trends of influencers
  • 2. 10 Tech influencer & their trends forecast for 2008. Forecasts categorized into “in”, “out” and “yet to come”*.. Tag cloud on all forecasts to present what will be “In” for 2008. Step 1 Step 2 Step 3 2 00 8 TRENDS TrendsSpotting “Influencers Focus Group” note: this categorization is based on our own analysis *
  • 3. What’s In? Blue Is The New Green… Targeting Behavior 1 MARIAN SALZMAN http://news.sky.com/skynews.. What’s Out? Demographics The World is Local Coopt Consumption Blue is the New Green Transparency Outwitting Disease Instant Gratification 2 00 8 TRENDS
  • 4. What’s In? Specialist+Contacts What’s Out? Creating TV ads All Digital Earned Attention 10 Trends in Digital Ads 2 GILES RHYS JONES http://interactivemarketingtre.. TV Directors Creating “experiences” “ digital” as USP Buying Attention 2 00 8 TRENDS
  • 5. What’s In? Scalable Emerging Media What’s Out? Struct User Gen Content Games2.0 :Asnyc Games TV 30’’ Spots Unstructured UGC 2008 Consumer Internet Prediction 3 JEREMY LIEW http://lsvp.wordpress.com 2 00 8 TRENDS
  • 6. What’s In? Rise of N-11 What’s Out? Social Networking Handmade The Shape Of Things To Come http://www.guardian.co.uk 4 JAMES HARKIN P2P * Sharing /Lending Rev Migration to China Social Reputation Mgmt 2 00 8 TRENDS
  • 7. What’s In? More Radiohead D2C What’s Out? KINDLE = Web Browser Google into Set Top Box “ Daily” –News papers The future promises loss, revenge, surprise.. 5 http://www.businessweek.com/.. JON FINE Yet to Come Cell phone as Media Microsoft Media offerings 2 00 8 TRENDS
  • 8. What’s In? Premium Instant (Kindle) What’s Out? Eco –Icon (Fashion/Design) Experiences Basic 8 Important Consumer Trends for 2008.. 6 http://www.trendwatching.com.. TRENDWATCHING Yet to Come Mobile World Wide Eco –Ugly Products Mobile Access , Products, Network Sell it Yourself Make it Yourself Global World /Crowd Social Media, Android, Open Source 2 00 8 TRENDS
  • 9. What’s In? Customized Virtual World What’s Out? Ad Effectiveness 1-1 Marketing Second Life Online Advertising Continues To Evolve & Mature. 7 http://www.adotas.com/2007.. DILIP DASILVA Clicks Local Ad Platforms Make it Yourself Video :Overlay Ad Semantic Tools = Marketing Tools 2 00 8 TRENDS
  • 10. What’s In? Proving Greenness What’s Out? Out –Of Home Ads Contextual Ads Marketers Should Avoid Over-hyped Opportunities .. 8 http://consumerlab.wordpress.com/ DREW NEISSER Marketing Experiences/Services Mobile +Game +Video + Widget +SN = Mkt Tools 2 00 8 TRENDS
  • 11. What’s In? Mobile Experiences Smart Phone/Cool Phone What’s Out? Users Control Over content & Feature Mobile Web (Android/Kindle) 2008 is the Year of Mobile Media. 9 http://darmano.typepad.com/.. DAVID ARMANO Social Exp on Mobile Website/Widget Web site +Widget + Multiple Device 2 00 8 TRENDS
  • 12. What’s In? Search Moptimization WOMbagging What’s Out? Friendiligience + conv. with customers Social mediation & we-bargaining with customer Official 2008 Web 2.0 Buzzword Forecast 10 http://www.clickz.com/.. PETE BLACKSHAW Recruiting & “owning” the influencers Greenlashing Credibility of invitations New content forms 2 00 8 TRENDS
  • 13. 2008 Marketing Trends Predictions Cloud tags: what’s in for 2008? Generated by tagcrowd.com 2 00 8 TRENDS
  • 14. 2 00 8 TRENDS Discover more trends at: www.trendsspotting.com

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