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Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
Trendrr world summit_
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Trendrr world summit_
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Trendrr world summit_

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Trendrr Social TV World Summit Presentation

Trendrr Social TV World Summit Presentation

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  • 1. 2012 State of the Social TV LandscapeSocial TV World Summit@markghuneim
  • 2. Social TV is a transformative platformSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 2
  • 3. Social TV is Transformative because of…1. Natural User Adoption2. Investment & Growth: Networks, Brands, Platforms3. Social TV drives viewership to live TV4. Evolution of Audience Measurement: Diaries – Meters – Set Top Box – Social Data5. Program-level Engagement to the Future of EPGs6. Extends Ad Opportunities to Drive Branding and CommerceSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 3
  • 4. How will Social TV move through the Hype Cycle?Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 4
  • 5. THE SOCIAL TV ECOSYSTEM 2011 - 2012Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 5
  • 6. THE SOCIAL TV ECOSYSTEM 2011 - 2012Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 6
  • 7. The Evolution of Social TV Analytics Baselines Advancements Correlation • Volume and Velocity • Audience Influence • Predictive • Sentiment 1.0 • Actionable Insights • Establish Currencies • Trends and Themes • Advertising Optics • Weighted / ACR • Benchmarks and Norms • Television ClassifiersSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 7
  • 8. Gartner: $3 trillion infotainment market by 2015Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 8
  • 9. EPG + Social TV Data = New Discovery ExperiencesSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 9
  • 10. Then Now NextSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 10
  • 11. Trendrr.TV HistorySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 11
  • 12. Trendrr.TV Overview: Highlights • Processes and understands social TV Analytics & Insights data • Optimize programming, increase engagement • Developed by a team in and of the media industry • Focused on #socialTV for last 4 years, Curation & Publishing Twitter Ecosystem Partner • Currently working with over 50% of the top 50 cable networks • Media Partnerships: Ad Age, paidContent, Multichannel News, Mashable, Lost Remote • Processing 5-10 million TV tweets/daySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 12
  • 13. Trendrr.TV - ChartSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 13
  • 14. Trendrr.TV – Show DashboardSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 14
  • 15. 194% Increase in YOY Broadcast Primetime Social ActivitySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 15
  • 16. 286% Increase in YOY Social Activity for NBC The Voice was the driving factorSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 16
  • 17. Traditional ratings may not tell the whole story…Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 17
  • 18. The Voice has a greater social share-of-voice than ratingsshare-of-voiceSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 18
  • 19. Which genres are the most social?Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 19
  • 20. Social TV is transforming…productionSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 20
  • 21. Social TV is transforming…on-air / publishingSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 21
  • 22. Social TV is transforming…marketingSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 22
  • 23. Social TV is transforming…researchSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 23
  • 24. Social TV is transforming…advertising Identify and measure brand engagement opportunities 93 minutes average per 5 check-ins per day per session active userSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 24
  • 25. Social TV is transforming…ad sales Audience engagement to drive media value AMC references Trendrr.TV to cite Walking Dead as the “MOST TALKED ABOUT television show”Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 25
  • 26. Social TV is transforming…advertising• Targeting• Branding• Valuation• Effectiveness• Integration / ActivationSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 26
  • 27. Social TV is transforming…TV watching• Discovery & Recommendation• Personalized & Shared Viewing• Deeper Interactive Experiences• Redefined Companion Experiences• Transmedia and Extended NarrativesSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 27
  • 28. Mapping Currency Now Next Measures the Measures the audience engagement reach of TV of TV programming programmingSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 28
  • 29. Social TV BRAND, USER and NETWORK OPPORTUNITIESSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 29
  • 30. Social TV is a change-agent for how: People People Brands interact with interact with interact with television brands the peopleSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 30
  • 31. The brand opportunity is enabling compelling user experiences. Social data is the new creativeSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 31
  • 32. The Weather Channel Social + Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 32
  • 33. Billboard Latin Music Awards +Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 33
  • 34. 2012 Oscar Social Leaderboard + VIDEO EMBEDSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 34
  • 35. Bravo Tweetracker +Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 35
  • 36. The X-Factor Finale Resonates Internationally 242 countries outside of the USA participated in the conversationSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 36
  • 37. The X-Factor Finale Resonates InternationallySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 37
  • 38. Trendrr.TV UK – Charts 5/11/12 – 5/17/12 Rank Show Title 1 Hollyoaks 2 Britain’s Got Talent 3 Doctor Who 4 The Only Way is Essex 5 Made in Chelsea 6 Once Upon a Time UK (Ch. 5) 7 The Voice UK 8 Celebrity Deal or No Deal 9 Jeremy Kyle 10 East EndersSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 38
  • 39. Trendrr.TV UK• The UK market favors reality programming• Normalized for population, social TV activity in the UK is comparable to the US• Top UK markets: London, Manchester, Liverpool, Newcastle, Glasgow• 80% in the UK access Twitter via mobile* *Source: TwitterSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 39
  • 40. Marketplace Challenges Data Marketplace User• Ratings • Guidelines and • Incremental correlation standards value• Closed data • MSO/EPG • Discovery integration• Audience size • Choosing apps • Scale • Simultaneous • Advertising worldwide extensions and release acceptanceSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 40
  • 41. OpportunitiesNetworks Brands Users• Narrative • Targeting • Meaningful experiences• Engaging • Valuation programming • Exposure to • Social talent• Viewer advertising feedback • FeedbackSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 41
  • 42. Social TV is the greatest, most transformative opportunity in the next three years for the television industrySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 42
  • 43. Thank You @markghuneim mark@wiredset.comSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 43

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