Trendrr world summit_

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Trendrr Social TV World Summit Presentation

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Trendrr world summit_

  1. 1. 2012 State of the Social TV LandscapeSocial TV World Summit@markghuneim
  2. 2. Social TV is a transformative platformSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 2
  3. 3. Social TV is Transformative because of…1. Natural User Adoption2. Investment & Growth: Networks, Brands, Platforms3. Social TV drives viewership to live TV4. Evolution of Audience Measurement: Diaries – Meters – Set Top Box – Social Data5. Program-level Engagement to the Future of EPGs6. Extends Ad Opportunities to Drive Branding and CommerceSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 3
  4. 4. How will Social TV move through the Hype Cycle?Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 4
  5. 5. THE SOCIAL TV ECOSYSTEM 2011 - 2012Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 5
  6. 6. THE SOCIAL TV ECOSYSTEM 2011 - 2012Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 6
  7. 7. The Evolution of Social TV Analytics Baselines Advancements Correlation • Volume and Velocity • Audience Influence • Predictive • Sentiment 1.0 • Actionable Insights • Establish Currencies • Trends and Themes • Advertising Optics • Weighted / ACR • Benchmarks and Norms • Television ClassifiersSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 7
  8. 8. Gartner: $3 trillion infotainment market by 2015Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 8
  9. 9. EPG + Social TV Data = New Discovery ExperiencesSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 9
  10. 10. Then Now NextSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 10
  11. 11. Trendrr.TV HistorySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 11
  12. 12. Trendrr.TV Overview: Highlights • Processes and understands social TV Analytics & Insights data • Optimize programming, increase engagement • Developed by a team in and of the media industry • Focused on #socialTV for last 4 years, Curation & Publishing Twitter Ecosystem Partner • Currently working with over 50% of the top 50 cable networks • Media Partnerships: Ad Age, paidContent, Multichannel News, Mashable, Lost Remote • Processing 5-10 million TV tweets/daySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 12
  13. 13. Trendrr.TV - ChartSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 13
  14. 14. Trendrr.TV – Show DashboardSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 14
  15. 15. 194% Increase in YOY Broadcast Primetime Social ActivitySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 15
  16. 16. 286% Increase in YOY Social Activity for NBC The Voice was the driving factorSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 16
  17. 17. Traditional ratings may not tell the whole story…Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 17
  18. 18. The Voice has a greater social share-of-voice than ratingsshare-of-voiceSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 18
  19. 19. Which genres are the most social?Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 19
  20. 20. Social TV is transforming…productionSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 20
  21. 21. Social TV is transforming…on-air / publishingSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 21
  22. 22. Social TV is transforming…marketingSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 22
  23. 23. Social TV is transforming…researchSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 23
  24. 24. Social TV is transforming…advertising Identify and measure brand engagement opportunities 93 minutes average per 5 check-ins per day per session active userSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 24
  25. 25. Social TV is transforming…ad sales Audience engagement to drive media value AMC references Trendrr.TV to cite Walking Dead as the “MOST TALKED ABOUT television show”Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 25
  26. 26. Social TV is transforming…advertising• Targeting• Branding• Valuation• Effectiveness• Integration / ActivationSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 26
  27. 27. Social TV is transforming…TV watching• Discovery & Recommendation• Personalized & Shared Viewing• Deeper Interactive Experiences• Redefined Companion Experiences• Transmedia and Extended NarrativesSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 27
  28. 28. Mapping Currency Now Next Measures the Measures the audience engagement reach of TV of TV programming programmingSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 28
  29. 29. Social TV BRAND, USER and NETWORK OPPORTUNITIESSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 29
  30. 30. Social TV is a change-agent for how: People People Brands interact with interact with interact with television brands the peopleSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 30
  31. 31. The brand opportunity is enabling compelling user experiences. Social data is the new creativeSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 31
  32. 32. The Weather Channel Social + Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 32
  33. 33. Billboard Latin Music Awards +Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 33
  34. 34. 2012 Oscar Social Leaderboard + VIDEO EMBEDSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 34
  35. 35. Bravo Tweetracker +Spring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 35
  36. 36. The X-Factor Finale Resonates Internationally 242 countries outside of the USA participated in the conversationSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 36
  37. 37. The X-Factor Finale Resonates InternationallySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 37
  38. 38. Trendrr.TV UK – Charts 5/11/12 – 5/17/12 Rank Show Title 1 Hollyoaks 2 Britain’s Got Talent 3 Doctor Who 4 The Only Way is Essex 5 Made in Chelsea 6 Once Upon a Time UK (Ch. 5) 7 The Voice UK 8 Celebrity Deal or No Deal 9 Jeremy Kyle 10 East EndersSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 38
  39. 39. Trendrr.TV UK• The UK market favors reality programming• Normalized for population, social TV activity in the UK is comparable to the US• Top UK markets: London, Manchester, Liverpool, Newcastle, Glasgow• 80% in the UK access Twitter via mobile* *Source: TwitterSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 39
  40. 40. Marketplace Challenges Data Marketplace User• Ratings • Guidelines and • Incremental correlation standards value• Closed data • MSO/EPG • Discovery integration• Audience size • Choosing apps • Scale • Simultaneous • Advertising worldwide extensions and release acceptanceSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 40
  41. 41. OpportunitiesNetworks Brands Users• Narrative • Targeting • Meaningful experiences• Engaging • Valuation programming • Exposure to • Social talent• Viewer advertising feedback • FeedbackSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 41
  42. 42. Social TV is the greatest, most transformative opportunity in the next three years for the television industrySpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 42
  43. 43. Thank You @markghuneim mark@wiredset.comSpring 2012 - Confidential © 2012 Wiredset LLC. All rights reserved. 43

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