MPG Collaborative Alliance Presentation

WHAT DO SOCIAL TV ANALYTICS DO? Program Performance Assessment   Quantity of online comments   Share of online comments   Sentiment (positive / negative)   Involvement Content Performance Assessment   Plot/characters Advertisement Performance Assessment Afﬁnity Tracking   Brand  Program   Program  Program Trend Analysis Audience Analysis   Demographics (limited)   Inﬂuence / reach 10

HOW DO THEY DO IT?Data Gathered from Online Social Media Sources   Twitter   Facebook (public pages)   TV Check-in platforms   Other online communities   Online news mediaAnalyzed via Language Processing AlgorithmsSynchronized with Program Schedule/Content DataProduce a Wide Range of Analytical Outputs 11

TOP 10 PROGRAM RANKINGS HOUSEHOLD IMPRESSIONS VS. VOLUMERANK NIELSEN BLUEFIN LABS GENERAL SENTIMENT TRENDRR 1 American Idol The Voice American Idol Jersey Shore (10,291,000) (186,000) (377,820) (951,632) 2 NCIS American Idol The Voice Walking Dead (10,080,000) (180,000) (330,449) (766,374) 3 Person Of Interest Pretty Little Liars Walking Dead My Crazy Obsession (9,773,000) (157,000) (306,461) (655,998) 4 The Voice Walking Dead Pretty Little Liars American Idol (9,369,000) (144,000) (297,939) (655,120) 5 The Mentalist Bad Girls Club Gossip Girl The Voice (9,178,000) (101,000) (194,382) (570,687) 6 NCIS: Los Angeles Jersey Shore Game of Thrones The Simpsons (8,725,000) (97,000) (148,436) (507,085) 7 Big Bang Theory The Bachelor Good Christian Belles Family Guy (8,305,000) (55,000) (124,077) (452,128) 8 Blue Bloods Basketball Wives One Tree Hill Big Bang Theory (7,454,000) (46,000) (115,050) (408,213) 9 CSI: Miami Dance Moms Jersey Shore Pretty Little Liars (7,321,000) (40,019) (110,856) (337,643) 10 60 Minutes Desperate Housewives Glee South Park (7,273,000) (31,588) (109,984) (314,962) 16

TOP 10 PROGRAM RANKINGS PERSONS 12-34 IMPRESSIONS VS. VOLUMERANK NIELSEN BLUEFIN LABS GENERAL SENTIMENT TRENDRR 1 The Voice The Voice American Idol Jersey Shore (3,504,000) (186,000) (377,820) (951,632) 2 Jersey Shore American Idol The Voice Walking Dead (2,645,000) (180,000) (330,449) (766,374) 3 American Idol Pretty Little Liars Walking Dead My Crazy Obsession (2,492,000) (157,000) (306,461) (655,998) 4 Family Guy Walking Dead Pretty Little Liars American Idol (2,255,000) (144,000) (297,939) (655,120) 5 Walking Dead Bad Girls Club Gossip Girl The Voice (2,176,000) (101,000) (194,382) (570,687) 6 American Dad Jersey Shore Game of Thrones The Simpsons (1,936,000) (97,000) (148,436) (507,085) 7 Big Bang Theory The Bachelor Good Christian Belles Family Guy (1,901,000) (55,000) (124,077) (452,128) 8 New Girl Basketball Wives One Tree Hill Big Bang Theory (1,874,000) (46,000) (115,050) (408,213) 9 The Simpsons Dance Moms Jersey Shore Pretty Little Liars (1,8611,000) (40,019) (110,856) (337,643) 10 Bob’s Burgers Desperate Housewives Glee South Park (1,803,000) (31,588) (109,984) (314,962) 19

TOP 10 PROGRAMS NIELSEN PERSONS 12-34 RANKINGRANK NIELSEN BLUEFIN LABS GENERAL SENTIMENT TRENDRR 1 The Voice The Voice American Idol Jersey Shore 2 Jersey Shore American Idol The Voice Walking Dead 3 American Idol Pretty Little Liars Walking Dead My Crazy Obsession 4 Family Guy Walking Dead Pretty Little Liars American Idol 5 Walking Dead Bad Girls Club Gossip Girl The Voice 6 American Dad Jersey Shore Game of Thrones The Simpsons 7 Big Bang Theory The Bachelor Good Christian Belles Family Guy 8 New Girl Basketball Wives One Tree Hill Big Bang Theory 9 The Simpsons Dance Moms Jersey Shore Pretty Little Liars 10 Bob’s Burgers Desperate Housewives Glee South Park 21

TOP 10 PROGRAMS NIELSEN PERSONS 12-34 RANKINGRANK NIELSEN BLUEFIN LABS GENERAL SENTIMENT TRENDRR 1 The Voice The Voice (1) American Idol (3) Jersey Shore (2) 2 Jersey Shore American Idol (3) The Voice (1) Walking Dead (5) 3 American Idol Pretty Little Liars (54) Walking Dead (5) My Crazy Obsession (852) 4 Family Guy Walking Dead (5) Pretty Little Liars (54) American Idol (3) 5 Walking Dead Bad Girls Club (129) Gossip Girl (N/A) The Voice (1) 6 American Dad Jersey Shore (2) Game of Thrones (N/A) The Simpsons (9) 7 Big Bang Theory The Bachelor (51) Good Christian Belles (94) Family Guy (4) 8 New Girl Basketball Wives (180) One Tree Hill (561) Big Bang Theory (7) 9 The Simpsons Dance Moms (165) Jersey Shore (2)) Pretty Little Liars (54) 10 Bob’s Burgers Desperate Housewives(100) Glee (N/A) South Park (289) 25

PROGRAM OVERLAP BLUEFIN GEN. SENT. TRENDRR NIELSEN HOMES NIELSEN P12-34BLUEFIN LABS - 40% 40% 32% 32%GENERAL SENTIMENT - - 36% 28% 40%TRENDRR - - - 16% 32% 26

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MPG Collaborative Alliance Presentation

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