Distribute Coupons for Airlines, Hotels-Chains etc.
Dissemination via travel forums on lonelyplanet.com, v acation barter sites, couchsurfing.com etc.
Cooperation with travel site eg. Expedia: free "pay service” for their customers in exchange for promotion
Scavenger hunts in major cities
Itinerary monitoring and travel alerts - pay feature
Pay-per-Use: Travel-Planning-Tool for groups ie. members vote on proposed attractions thus adapting the itinerary
Subscription: Travel-Planning-Tool for tour guides where he can manage multiple group-tours.
Commission: Sales tool for tour guides
Selling user data to Selling customized Newsletter-Lists to tourist marketing companies eg. Visitor bureaus, travel companies, equipment providers etc.
Young Fun- and Adventure-Seeker*
= 288 million worldwide (35%)
*Users of Internet for trip planning and want to have personalized itineraries.
GoPlanIt.com create itineraries and view users itineraries.
TripIt.com create itineraries from booking confirmations + paid service for travel alerts (eg. flight changes)
Yahoo Trips upload itineraries and view and copy other trips.
Google maps enter in locations and plot them on a map
Differentiation and USP
GoPlanIt.com = editorial driven + only available for select markets
TripIt does = itinerary functionality is nearly un-usable.
Yahoo Trips = does not allow to combine items from different itineraries and does not provide customized targeted itineraries
Google = does not provide itineraries of other travelers
TrekPlan entirely user driven, allows people to leverage other trips and customize own itnerary, provide feedback
Travel Planning is cumbersome
Itinerary planning for groups is even more cumbersome
No good tool available that helps with itinerary planning
No good tool available that allows to utilize other travelers experience
“ ... holidaymakers set aside guide books and travel companies suggestions to lean on the opinions of fellow travelers ... (they) have a tendency to put more faith in direct forms of interaction ...” P resentation on W orld Travel Market Trade-Show London Nov. 2009
What it is
Create customized itineraries
Share itineraries with friends
Collaborate on group trip-planning
Enter ratings and comments after the trip
Rate itineraries and attractions of others
Combine elements of published itineraries to create new ones