The News is Not Fun

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Why gamifying the news is tough, and three solutions.

Why gamifying the news is tough, and three solutions.

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Transcript

  • 1. The news is not fun news is Why gamifying the harder than we think
  • 2. The news is not fun Or is it?!
  • 3. Gamification is theaddition of gameplayelements onto non-game applications.
  • 4. Gamification is theaddition of gameplayelements onto non-game applications.The idea is to make aservice fun so that youand your networkcontinue using it.
  • 5. One example isFoursquare, whichuses points andbadges to getpeople off theircouch.
  • 6. Another example isEpic Win, an appthat uses fantasyelements likeheroes, quests, andmagic items to
  • 7. Chris OBrien was the first person towrite about news gamification.He wrote “How can we gamify the newsexperience?" for PBS MediaShift.
  • 8. I think too many people are coming togamification with the idea of makingmoney, and not making great experiences.
  • 9. One talk from AmyKim asked marketers to, "think like game designers".
  • 10. One talk from AmyKim asked marketers to, "think like game designers". Which is about as easy as asking marketers to"think like industrial designers".
  • 11. Marketers seem to think that makinggames is all about badges and points.
  • 12. Marketers seem to think that makinggames is all about badges and points.The problem with this model is that pointsand badges arent fun by themselves.
  • 13. Most gamification is like a level ofMario that has nothing but coins.
  • 14. Most gamification is like a level ofMario that has nothing but coins. This isnt fun.
  • 15. What makes Mario fun is that there arekiller mushrooms. And bullets. And jumpsthat look impossible at first. Increasingly complex challenges.
  • 16. What Epic Win gets wrong is that there isnothing challenging about doing laundry.
  • 17. What Epic Win gets wrong is that there isnothing challenging about doing laundry. Thats why we hate doing it.
  • 18. We play video games because they are fun. Fun isa mix of challenge, and reward, and play. Why dowe read the news? Its certainly not because itsfun, or challenging, or playful. We read the news:
  • 19. We play video games because they are fun. Fun isa mix of challenge, and reward, and play. Why dowe read the news? Its certainly not because itsfun, or challenging, or playful. We read the news: ★ to stay informed ★ to be an engaged citizen ★ to have something to talk about with others ★ to inform opinion ★ to learn ★ to be entertained (not the same thing as fun)
  • 20. The news, however, can also bemeditative. It can become a ritual. Foldingpapers, having a coffee, checking your RSSfeed. We read the news to be informed.We enjoy the news because it becomes aritual.
  • 21. The first concept:A word game with unnecessary explosions.
  • 22. The second concept:An Facebook-style office sim that generates readable content
  • 23. The daily newspapers produced are pulled from your RSS feed.
  • 24. The third concept:A meditative virtual newspaper that tracks your reading habits.
  • 25. The controls are complex, and the newspaper tracks your reading history in video-game detail.
  • 26. fin