“Social media is the biggest shiftsince the industrial revolution.” –Erik Qualman Your participation in LinkedIn depends on your social media perceptions: • Is LinkedIn a • Is LinkedIn a professional professional evolution? revolution?
Dave: Waiting for Evolution orPart of the Revolution?
Two Important LinkedInQuestions: • What is LinkedIn? • What do you want LinkedIn to be?
What is LinkedIn? By definition it is a: • Professional • Social Profile v. Professional Brand • Business “Connectedness” • Social - Updates, Discussions, Comments, Likes, LinkedIn Answers, Follows • Network • Six-Degrees vs. Three-Degrees of Separation
What Do You Want LinkedIn to Be?• Rolodex/Resume mentality vs. Personal Branding mentality• LinkedIn contributes to your digital/online persona • Professional Face - Profile • Professional Voice – Updates, Answers, Groups • Professional Reach - Network Connections
Importance of an Optimized LinkedIn Profile• About 150 million members (at the beginning of 2012)• Brand Recall• First Impressions • Made Quickly • Durable + Lasting
Network Building we• The Power of I• A “Trusted” Network?• Your Network Structure • Allies & Weak Ties (1st Degree Connections) • Friends of Friends (2nd / 3rd Degree Connections) • The Best Professional Network / Q (Social Intimacy)
Tools for Building Your NetworkYour ConnectionTools: Your Communcation Tools:• Invitations • 1st Degree Connections• Introductions • Group Connections• LIONS • Answers Page • Openlink Messages • InMails
Evolution or Revolution? It shouldn’t matter. What matters is that the “opportunity” to be your own media exists.