“Social media is the biggest shiftsince the industrial revolution.” –Erik Qualman   Your participation in LinkedIn depends...
Dave: Waiting for Evolution orPart of the Revolution?
Two Important LinkedInQuestions: • What is LinkedIn? • What do you want                      LinkedIn to be?
What Do You Want LinkedIn to Be?• Rolodex/Resume mentality vs. Personal Branding   mentality• LinkedIn contributes to your...
Importance of an Optimized LinkedIn Profile• About 150 million members (at the  beginning of 2012)• Brand Recall• First Im...
Network Building                    we•   The Power of I•   A “Trusted” Network?•   Your Network Structure    • Allies & W...
Tools for Building Your NetworkYour ConnectionTools:   Your Communcation Tools:• Invitations           • 1st Degree Connec...
Why LinkedIn
Why LinkedIn
Why LinkedIn
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Why LinkedIn

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A short summary of LinkedIn, and why LinkedIn should be utilized.

Published in: Technology, Business
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Transcript of "Why LinkedIn"

  1. 1. “Social media is the biggest shiftsince the industrial revolution.” –Erik Qualman Your participation in LinkedIn depends on your social media perceptions: • Is LinkedIn a • Is LinkedIn a professional professional evolution? revolution?
  2. 2. Dave: Waiting for Evolution orPart of the Revolution?
  3. 3. Two Important LinkedInQuestions: • What is LinkedIn? • What do you want LinkedIn to be?
  4. 4. What is LinkedIn? By definition it is a: • Professional • Social Profile v. Professional Brand • Business “Connectedness” • Social - Updates, Discussions, Comments, Likes, LinkedIn Answers, Follows • Network • Six-Degrees vs. Three-Degrees of Separation
  5. 5. What Do You Want LinkedIn to Be?• Rolodex/Resume mentality vs. Personal Branding mentality• LinkedIn contributes to your digital/online persona • Professional Face - Profile • Professional Voice – Updates, Answers, Groups • Professional Reach - Network Connections
  6. 6. Importance of an Optimized LinkedIn Profile• About 150 million members (at the beginning of 2012)• Brand Recall• First Impressions • Made Quickly • Durable + Lasting
  7. 7. Network Building we• The Power of I• A “Trusted” Network?• Your Network Structure • Allies & Weak Ties (1st Degree Connections) • Friends of Friends (2nd / 3rd Degree Connections) • The Best Professional Network / Q (Social Intimacy)
  8. 8. Tools for Building Your NetworkYour ConnectionTools: Your Communcation Tools:• Invitations • 1st Degree Connections• Introductions • Group Connections• LIONS • Answers Page • Openlink Messages • InMails
  9. 9. Evolution or Revolution? It shouldn’t matter. What matters is that the “opportunity” to be your own media exists.

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