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In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

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  • Review analyticsPrioritize feedbackRe-evaluate your strategy Quality overquantityWays to measure ROI:Website visitors Facebook friends/Twitter followers (are they relevant?) Blog commentsYouTube viewsRe-Tweets Sentiment analysis (what are they saying) SocialKlout
  • DearSWA.com

Transcript

  • 1. SOCIAL MEDIA & YOUFEBRUARY 28, 2012
  • 2. 50% of people40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
  • 3. 50% of people40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
  • 4. The Internet is becoming the town squarefor the global village of tomorrow.” Bill Gates
  • 5. BIGPICTURE
  • 6. Brain Solis
  • 7. TYPESOF SOCIAL MEDIA
  • 8. TERMINOLOGYFACEBOOKlike, timeline, eventsTWITTER hashtag, RT, @, twitpic, tinyURLGOOGLE+circles, hangoutsLINKEDINgroups, boards, recommendations
  • 9. Facebook
  • 10. Facebook
  • 11. Twitter
  • 12. Twitter
  • 13. LinkedIn
  • 14. YouTube
  • 15. YouTube
  • 16. Pinterest
  • 17. Instagram
  • 18. FourSquare
  • 19. Google+HR & Groups
  • 20. HOW TO USESOCIAL MEDIA? Listen Plan Participate Evaluate
  • 21. LISTEN
  • 22. free & paid tools
  • 23. PLAN
  • 24. PARTICIPATE
  • 25. EVALUATE
  • 26. SOCIALMEDIASNAPSHOTS
  • 27. Perfect Landing
  • 28. Rogue Tweet
  • 29. Response
  • 30. Reaction
  • 31. A Have an editorial calendar to fall back on to make managing it seem more… manageableFEWTIPS
  • 32. A Measure results – Think ROE not ROIFEWTIPS
  • 33. A Keep marketing messages to a minimumFEWTIPS
  • 34. A Always play on the offenseFEWTIPS
  • 35. A It is more than just a marketing team effortFEWTIPS