Social Media & You

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In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

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  • Review analyticsPrioritize feedbackRe-evaluate your strategy Quality overquantityWays to measure ROI:Website visitors Facebook friends/Twitter followers (are they relevant?) Blog commentsYouTube viewsRe-Tweets Sentiment analysis (what are they saying) SocialKlout
  • DearSWA.com
  • Social Media & You

    1. 1. SOCIAL MEDIA & YOUFEBRUARY 28, 2012
    2. 2. 50% of people40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
    3. 3. 50% of people40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
    4. 4. The Internet is becoming the town squarefor the global village of tomorrow.” Bill Gates
    5. 5. BIGPICTURE
    6. 6. Brain Solis
    7. 7. TYPESOF SOCIAL MEDIA
    8. 8. TERMINOLOGYFACEBOOKlike, timeline, eventsTWITTER hashtag, RT, @, twitpic, tinyURLGOOGLE+circles, hangoutsLINKEDINgroups, boards, recommendations
    9. 9. Facebook
    10. 10. Facebook
    11. 11. Twitter
    12. 12. Twitter
    13. 13. LinkedIn
    14. 14. YouTube
    15. 15. YouTube
    16. 16. Pinterest
    17. 17. Instagram
    18. 18. FourSquare
    19. 19. Google+HR & Groups
    20. 20. HOW TO USESOCIAL MEDIA? Listen Plan Participate Evaluate
    21. 21. LISTEN
    22. 22. free & paid tools
    23. 23. PLAN
    24. 24. PARTICIPATE
    25. 25. EVALUATE
    26. 26. SOCIALMEDIASNAPSHOTS
    27. 27. Perfect Landing
    28. 28. Rogue Tweet
    29. 29. Response
    30. 30. Reaction
    31. 31. A Have an editorial calendar to fall back on to make managing it seem more… manageableFEWTIPS
    32. 32. A Measure results – Think ROE not ROIFEWTIPS
    33. 33. A Keep marketing messages to a minimumFEWTIPS
    34. 34. A Always play on the offenseFEWTIPS
    35. 35. A It is more than just a marketing team effortFEWTIPS
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