Social Media & You
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Social Media & You

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In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

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  • Review analyticsPrioritize feedbackRe-evaluate your strategy Quality overquantityWays to measure ROI:Website visitors Facebook friends/Twitter followers (are they relevant?) Blog commentsYouTube viewsRe-Tweets Sentiment analysis (what are they saying) SocialKlout
  • DearSWA.com

Social Media & You Social Media & You Presentation Transcript

  • SOCIAL MEDIA & YOUFEBRUARY 28, 2012
  • 50% of people40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
  • 50% of people40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
  • The Internet is becoming the town squarefor the global village of tomorrow.” Bill Gates
  • BIGPICTURE
  • Brain Solis
  • TYPESOF SOCIAL MEDIA
  • TERMINOLOGYFACEBOOKlike, timeline, eventsTWITTER hashtag, RT, @, twitpic, tinyURLGOOGLE+circles, hangoutsLINKEDINgroups, boards, recommendations
  • Facebook
  • Facebook
  • Twitter
  • Twitter
  • LinkedIn
  • YouTube
  • YouTube
  • Pinterest
  • Instagram
  • FourSquare
  • Google+HR & Groups
  • HOW TO USESOCIAL MEDIA? Listen Plan Participate Evaluate
  • LISTEN
  • free & paid tools
  • PLAN
  • PARTICIPATE
  • EVALUATE
  • SOCIALMEDIASNAPSHOTS
  • Perfect Landing
  • Rogue Tweet
  • Response
  • Reaction
  • A Have an editorial calendar to fall back on to make managing it seem more… manageableFEWTIPS
  • A Measure results – Think ROE not ROIFEWTIPS
  • A Keep marketing messages to a minimumFEWTIPS
  • A Always play on the offenseFEWTIPS
  • A It is more than just a marketing team effortFEWTIPS