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Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
Social Media & You
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Social Media & You

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In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

In their February 28th presentation, Social Media & You, Carolyn Human and Alyssa Mayer share best practices and social media strategy.

Published in: Business, Technology
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  • Review analyticsPrioritize feedbackRe-evaluate your strategy Quality overquantityWays to measure ROI:Website visitors Facebook friends/Twitter followers (are they relevant?) Blog commentsYouTube viewsRe-Tweets Sentiment analysis (what are they saying) SocialKlout
  • DearSWA.com
  • Transcript

    • 1. SOCIAL MEDIA & YOUFEBRUARY 28, 2012
    • 2. 50% of people40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
    • 3. 50% of people40% ofof agencies 89% companies follow said they having admit to would 50% of people brands in use training or to no Facebook followmedia social brands governance of advertise media in social for their clients media social in 2012
    • 4. The Internet is becoming the town squarefor the global village of tomorrow.” Bill Gates
    • 5. BIGPICTURE
    • 6. Brain Solis
    • 7. TYPESOF SOCIAL MEDIA
    • 8. TERMINOLOGYFACEBOOKlike, timeline, eventsTWITTER hashtag, RT, @, twitpic, tinyURLGOOGLE+circles, hangoutsLINKEDINgroups, boards, recommendations
    • 9. Facebook
    • 10. Facebook
    • 11. Twitter
    • 12. Twitter
    • 13. LinkedIn
    • 14. YouTube
    • 15. YouTube
    • 16. Pinterest
    • 17. Instagram
    • 18. FourSquare
    • 19. Google+HR & Groups
    • 20. HOW TO USESOCIAL MEDIA? Listen Plan Participate Evaluate
    • 21. LISTEN
    • 22. free & paid tools
    • 23. PLAN
    • 24. PARTICIPATE
    • 25. EVALUATE
    • 26. SOCIALMEDIASNAPSHOTS
    • 27. Perfect Landing
    • 28. Rogue Tweet
    • 29. Response
    • 30. Reaction
    • 31. A Have an editorial calendar to fall back on to make managing it seem more… manageableFEWTIPS
    • 32. A Measure results – Think ROE not ROIFEWTIPS
    • 33. A Keep marketing messages to a minimumFEWTIPS
    • 34. A Always play on the offenseFEWTIPS
    • 35. A It is more than just a marketing team effortFEWTIPS

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