Social Media Presentation to DDAWNY

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  • Nearly all use Facebook (96%)3 in 4 use Twitter2 in 3 use Linked in or YouTube40% have blogs, use Flickr or offer a social community via an outside vendorOnly 4% were NOT using social media
  • “I like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.”
  • Some top overall goals:Engage alumni (84%); strengthen brand image (75%)Engage prospective & admitted students (68% & 63%)Increase awareness (61%)
  • To engage your audience in real time on their terms Customer is at the center – all about meOld media still matters, but landscape is changing rapidlyTo become a part of the conversationUtilize new communication model of dialogueNiche marketing Increase Web presence and search rank78% of people trust the recommendations of other consumers Conversations about your brand will happen without you initiating them The power of buzz
  • A social platform made up of individuals or an organization that are tied together by one or more interests.Ning/ bebo (international)/ foursquare (location based)Allows a user to exchange small elements of content such as short sentences, individual images, or video links
  • A social platform made up of individuals or an organization that are tied together by one or more interests.
  • Hash tags to proactively search for potential online students – anyone on twitter could be a potential student. You can also do geographic Twitter searches to look for potential graduate or undergraduate students.@unmarketing: Never tweet anything you don't want to see on a billboard with your name, face and logo on it.
  • Huge opportunity for current students – bring a sibling/cousin/friend to an open house and receive an itunes gift card, …Use foursquare to create a virtual scavenger hunt/tour for student visiting the campus. Helps to show you’re on the cutting edge for undergraduate students.Coffee dates – check in on FourSquare and FourSquare launched in 2009 and as of December 2010 had over 5 million users worldwide. - “Check-in” allows users to collect points, virtual badges, and bookmark information about certain venuesAs of November 2010, Gowalla had 600,000 active users. - Gowalla: Keep up with your friends, discover new places, share recommendations, and pick up rewards.Yelp began primarily as a application that identified nearby locations of interest. Yelp has recently added the ability to “check in” and has 31 million unique visitors as of early 2010. - “Check-in” to receive promotions and coupons. Find nearby local businesses and read/post reviews.Facebook Places launched on August 18, 2010. The relatively new Facebook application is not as popular as FourSquare (end of 2010), but is growing fast. With over 200 million people using Facebook, the use of Facebook places is sure to increase. Allows users to share where you are, connect with nearby friends, and find local deals.
  • Using these right now – how can you expand? Partner with Spot coffee to put QR codes on coffee sleeves which would direct the student to something fun – bring this coffee sleeve into an open house and enter to win a ipad, or a dormroom makeover.
  • Social Media on Mobile DevicesAugust 2011 - 72 million Americans accessed social media via mobile devices, which is a 37% increase from 2010 Social Media Site Traffic from Mobile Devices55% of Twitter traffic is from mobile devices60% of Pandora traffic is from mobile devices43% of Facebook traffic is from mobile devicesMobile Phone Usage by Activity(ABI Research, July 2011)·      Checking email (80%)·      Visit social network sites (73%)·      Checking weather and reading news (63% each)·      Playing music or viewing stock quotes (53% each)·      Checking sports scores (51%)·      Searching for information (48%) ·      Playing games (39%)
  • Ways to measure ROI:Website visitors Facebook friends/Twitter followers (are they relevant?) Blog commentsYouTube viewsRe-Tweets Sentiment analysis (what are they saying) Social Klout
  • DearSWA.com
  • Social Media Presentation to DDAWNY

    1. 1. Social Media TrainingJanuary 27, 2012
    2. 2. - 89% have a presence on Facebook- Over 80% rate their social network presence as valuable- The number of nonprofits generating donations online has risen to 46% in 2011
    3. 3. “I like to say that Twitteris like a bar, Facebook isyour living room andLinkedIn is the localchamber of commerce.”
    4. 4. “The Internet is TEST TEST TEST becoming thetown square for the global village of tomorrow.” Bill Gates
    5. 5. •Just one tool•Engage target publics•Integrated strategies•Increase web presence
    6. 6. What types of social media exist?
    7. 7. Brain Solis
    8. 8. Types of Social Media
    9. 9. Like it.
    10. 10. Tweet. Tweet.
    11. 11. Your Online Resume.
    12. 12. Circle it. Hangout.
    13. 13. Watch this.
    14. 14. Pin this.
    15. 15. Check in.
    16. 16. Say cheese.
    17. 17. Say cheese.
    18. 18. Scan It
    19. 19. Mobile
    20. 20. How to use social media? Listen Plan Participate Evaluate
    21. 21. Step 1: Listen• People are talking• Immerse yourself• Analyze the publics• Review
    22. 22. Monitoring• Google Alerts• Google Analytics• Social Mention• Sprinklr
    23. 23. Twilert
    24. 24. Step 2: Plan• Target audience• Goals and objectives• Select appropriate platforms• Develop a strategy and timeline
    25. 25. Step 3: Participate• Engage• Empower brand ambassadors• Be transparent• Provide content• Be creative• Respond
    26. 26. Step 4: Evaluate• Review analytics• Prioritize feedback• Re-evaluate your strategy• Quality not quantity• Keep listening!
    27. 27. Importance of Listening…
    28. 28. Social Media Snapshots
    29. 29. Rouge tweet.
    30. 30. Response.
    31. 31. Impact.
    32. 32. Joke tweet.
    33. 33. Real response.
    34. 34. A Few Tips• Have an editorial calendar to fall back on to make managing it seem more… manageable
    35. 35. A Few Tips• Measure results – think ROE not ROI
    36. 36. A Few Tips• Keep marketing messages to a minimum
    37. 37. A Few Tips• Always play on the offense
    38. 38. A Few Tips• It is more than just a marketing team effort

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