Social Media Revolution 2011 by  Erik Qualman
96% academic institutions use Facebook 75% use Twitter 66% use LinkedIn or YouTube 40% have blogs, use Flickr or offer the...
“ Social media puts the “public” into PR and the “market” into marketing.” Chris Brogan, President,  New Marketing Labs
Top overall goals for academic institutions 84% want to engage alumni, 75% want to strengthen brand image, Want to engage ...
<ul><li>Just one tool </li></ul><ul><li>Engage target publics </li></ul><ul><li>Integrated strategies </li></ul><ul><li>In...
What types of social media exist?
 
Types of Social Media
Social Media Directory
Medaille College - Facebook
Tweet Tweet.
Tweet Tweet. <ul><li>@unmarketing: Never tweet anything you don’t want to see on a billboard with your name, face and logo...
Tweet Tweet.
Tweet Tweet.
LinkedIn
Social Networking – GPS Style <ul><li>Location based mobile social networks that allow users to “check-in” </li></ul><ul><...
<ul><li>Quick response codes – aka QRcodes, are read by smartphones </li></ul><ul><li>Text, URL, phone number, etc </li></...
How to use  social media?
How to use social media? <ul><li>Listen  </li></ul><ul><li>Plan  </li></ul><ul><li>Participate </li></ul><ul><li>Evaluate ...
Step 1: Listen <ul><li>People are talking – are you listening?  </li></ul><ul><li>Immerse yourself in the conversation </l...
Monitoring <ul><li>Free Sites </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Google Analytics </li></ul></...
Twilert
Step 2: Plan <ul><li>Establish target audience </li></ul><ul><li>Set measurable goals and objectives </li></ul><ul><li>Fig...
Step 3: Participate  <ul><li>Engage </li></ul><ul><li>Empower brand ambassadors </li></ul><ul><li>Be transparent  </li></u...
Step 4: Evaluate <ul><li>Review analytics </li></ul><ul><li>Prioritize feedback </li></ul><ul><li>Re-evaluate your strateg...
Social Media Snapshots
Sports Case Study
Sports Case Study
Sports Case Study
Sports Case Study
Red Cross – Social Campaign & Crisis
Red Cross – Social Campaign & Crisis
Red Cross – Social Campaign & Crisis
Tips <ul><li>Have an editorial calendar to fall back on since it will make management seem more….manageable </li></ul><ul>...
Questions ?
Upcoming SlideShare
Loading in...5
×

Social Media and Medaille

277

Published on

This was a presentation given to Medaille College staff and faculty on the growing trend of social media, not only for the typical undergraduate student but for all other demographics as well. This presentation also details our 4-step social media process which includes Listen, Plan, Participate and Evaluate.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
277
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Nearly all use Facebook (96%) 3 in 4 use Twitter 2 in 3 use Linked in or YouTube 40% have blogs, use Flickr or offer a social community via an outside vendor Only 4% were NOT using social media
  • Some top overall goals: Engage alumni (84%); strengthen brand image (75%) Engage prospective &amp; admitted students (68% &amp; 63%) Increase awareness (61%)
  • To engage your audience in real time on their terms Customer is at the center – all about me Old media still matters, but landscape is changing rapidly To become a part of the conversation Utilize new communication model of dialogue Niche marketing Increase Web presence and search rank 78% of people trust the recommendations of other consumers Conversations about your brand will happen without you initiating them The power of buzz
  • A social platform made up of individuals or an organization that are tied together by one or more interests. Ning/ bebo (international)/ foursquare (location based) Allows a user to exchange small elements of content such as short sentences, individual images, or video links
  • Hash tags to proactively search for potential online students – anyone on twitter could be a potential student. You can also do geographic Twitter searches to look for potential graduate or undergraduate students. Medaillecollege 355 check-ins; 1,355 like this Medaillebug 393 like this Medaille-online-degree-programs 20 like this Adult-Graduate-Degree-Programs 51 like this Veterans 45 like this Medaille Alumni Friends 1750 http://www.flickr.com/photos/medaille http://www.youtube.com/medaillebuffalo http://www.linkedin.com/company/medaille-college http://twitter.com/#!/medaille http://twitter.com/#!/medaillebug http://twitter.com/#!/medaillesage http://www.facebook.com/medaillecollege http://www.facebook.com/medaillebug http://www.facebook.com/pages/Medaille-Online-Degree-Programs/189021237817450 http://www.facebook.com/pages/Medaille-Adult-Graduate-Degree-Programs/126299364117091?ref=pb http://www.facebook.com/pages/The-Office-of-Veterans-and-Military-Affairs-at-Medaille-College/136597733042878?ref=pb http://www.facebook.com/medaillealumni
  • A social platform made up of individuals or an organization that are tied together by one or more interests.
  • Hash tags to proactively search for potential online students – anyone on twitter could be a potential student. You can also do geographic Twitter searches to look for potential graduate or undergraduate students. @unmarketing: Never tweet anything you don&apos;t want to see on a billboard with your name, face and logo on it.
  • Hash tags to proactively search for potential online students – anyone on twitter could be a potential student. You can also do geographic Twitter searches to look for potential graduate or undergraduate students.
  • Hash tags to proactively search for potential online students – anyone on twitter could be a potential student. You can also do geographic Twitter searches to look for potential graduate or undergraduate students.
  • Hash tags to proactively search for potential online students – anyone on twitter could be a potential student. You can also do geographic Twitter searches to look for potential graduate or undergraduate students.
  • Huge opportunity for current students – bring a sibling/cousin/friend to an open house and receive an itunes gift card, … Use foursquare to create a virtual scavenger hunt/tour for student visiting the campus. Helps to show you’re on the cutting edge for undergraduate students. Coffee dates – check in on FourSquare and FourSquare launched in 2009 and as of December 2010 had over 5 million users worldwide. - “Check-in” allows users to collect points, virtual badges, and bookmark information about certain venues As of November 2010, Gowalla had 600,000 active users. - Gowalla : Keep up with your friends, discover new places, share recommendations, and pick up rewards. Yelp began primarily as a application that identified nearby locations of interest. Yelp has recently added the ability to “check in” and has 31 million unique visitors as of early 2010. - “Check-in” to receive promotions and coupons. Find nearby local businesses and read/post reviews. Facebook Places launched on August 18, 2010. The relatively new Facebook application is not as popular as FourSquare (end of 2010), but is growing fast. With over 200 million people using Facebook, the use of Facebook places is sure to increase. Allows users to share where you are, connect with nearby friends, and find local deals.
  • Using these right now – how can you expand? Partner with Spot coffee to put QR codes on coffee sleeves which would direct the student to something fun – bring this coffee sleeve into an open house and enter to win a ipad, or a dormroom makeover.
  • Reorganized..
  • Ways to measure ROI: Website visitors Facebook friends/Twitter followers (are they relevant?) Blog comments YouTube views Re-Tweets Sentiment analysis (what are they saying) Social Klout
  • Other “brands//entitiies” that they manage as well
  • Social Media and Medaille

    1. 2. Social Media Revolution 2011 by Erik Qualman
    2. 3. 96% academic institutions use Facebook 75% use Twitter 66% use LinkedIn or YouTube 40% have blogs, use Flickr or offer their own social community S urvey sponsored by the Council for Advancement and Support of Education (CASE) on your institution’s social media usage
    3. 4. “ Social media puts the “public” into PR and the “market” into marketing.” Chris Brogan, President, New Marketing Labs
    4. 5. Top overall goals for academic institutions 84% want to engage alumni, 75% want to strengthen brand image, Want to engage prospective & admitted students (68% & 63%), 61% want to increase awareness
    5. 6. <ul><li>Just one tool </li></ul><ul><li>Engage target publics </li></ul><ul><li>Integrated strategies </li></ul><ul><li>Increase web presence </li></ul>
    6. 7. What types of social media exist?
    7. 9. Types of Social Media
    8. 10. Social Media Directory
    9. 11. Medaille College - Facebook
    10. 12. Tweet Tweet.
    11. 13. Tweet Tweet. <ul><li>@unmarketing: Never tweet anything you don’t want to see on a billboard with your name, face and logo on it. </li></ul>
    12. 14. Tweet Tweet.
    13. 15. Tweet Tweet.
    14. 16. LinkedIn
    15. 17. Social Networking – GPS Style <ul><li>Location based mobile social networks that allow users to “check-in” </li></ul><ul><li>Merchants and brands can offer “specials” & users post “tips” and photos </li></ul>
    16. 18. <ul><li>Quick response codes – aka QRcodes, are read by smartphones </li></ul><ul><li>Text, URL, phone number, etc </li></ul>Scan it
    17. 19. How to use social media?
    18. 20. How to use social media? <ul><li>Listen </li></ul><ul><li>Plan </li></ul><ul><li>Participate </li></ul><ul><li>Evaluate </li></ul>
    19. 21. Step 1: Listen <ul><li>People are talking – are you listening? </li></ul><ul><li>Immerse yourself in the conversation </li></ul><ul><li>Analyze the publics </li></ul><ul><li>Review what people are saying </li></ul>
    20. 22. Monitoring <ul><li>Free Sites </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Social Mention </li></ul></ul><ul><ul><li>Sprinklr </li></ul></ul><ul><li>Paid Sites </li></ul><ul><ul><li>Radian6 </li></ul></ul><ul><ul><li>Meltwater </li></ul></ul><ul><ul><li>PR Newswire </li></ul></ul>
    21. 23. Twilert
    22. 24. Step 2: Plan <ul><li>Establish target audience </li></ul><ul><li>Set measurable goals and objectives </li></ul><ul><li>Figure out where audience spends time online </li></ul><ul><li>Select appropriate platforms </li></ul><ul><li>Develop a strategy and timeline </li></ul>
    23. 25. Step 3: Participate <ul><li>Engage </li></ul><ul><li>Empower brand ambassadors </li></ul><ul><li>Be transparent </li></ul><ul><li>Provide content </li></ul><ul><li>Be creative </li></ul><ul><li>Respond </li></ul>
    24. 26. Step 4: Evaluate <ul><li>Review analytics </li></ul><ul><li>Prioritize feedback </li></ul><ul><li>Re-evaluate your strategy </li></ul><ul><li>Quality not quantity </li></ul>
    25. 27. Social Media Snapshots
    26. 28. Sports Case Study
    27. 29. Sports Case Study
    28. 30. Sports Case Study
    29. 31. Sports Case Study
    30. 32. Red Cross – Social Campaign & Crisis
    31. 33. Red Cross – Social Campaign & Crisis
    32. 34. Red Cross – Social Campaign & Crisis
    33. 35. Tips <ul><li>Have an editorial calendar to fall back on since it will make management seem more….manageable </li></ul><ul><li>Measure results </li></ul><ul><li>Keep marketing messages to a minimum </li></ul><ul><li>Always play on the offense </li></ul><ul><li>It is more than just a marketing team effort </li></ul>
    34. 36. Questions ?
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×