Customer  Marketing  Program  Richfor      Products      JULY 17, 2012
The Opportunity
Sales Increase                                    restaurant meals         retail purchases         2012*         2011    ...
Sales Increase                                    restaurant meals           retail purchases         2012*               ...
Consumers Need a Nudge
Consumers Need a Nudge
The Deal is DoneSource: Nation’s Restaurant News
The Deal is DoneSource: Nation’s Restaurant News
Aim for the HeartSource: Nation’s Restaurant News
More than a Meal
More than a Meal   green &              hip &   customized           customized   healthy &            artisan quality   c...
Technology = RelevanceSource: NRA 2012 Restaurant Industry Forecast
Technology = RelevanceSource: NRA 2012 Restaurant Industry Forecast
MillennialsSource: Nation’s Restaurant News
Millennials                    $173.95                    per month on restaurant                    meals                ...
The Industry
Buying Process
Knowledge = Power
What’s a supplier to do?
The Idea
Customer MarketingProgramE-zineCustomer Portal MicrositeQuarterly PromotionsRecipesSales Training
Promoting the WORKS
Social Media (to come)
Restaurants respondSource: NRA 2012 Restaurant Industry Forecast
Why the WORKS?
Why the WORKS?
Why the WORKS? Become a trusted information source for customers who are self-educating Foster and nurture close relations...
Why the WORKS? Help customers increase consumer engagement and nudge consumers to visit their restaurants and foodservice ...
Customer  Marketing  Program  Richfor      Products      JULY 17, 2012
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
presentationtest
Upcoming SlideShare
Loading in …5
×

presentationtest

278 views

Published on

test

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
278
On SlideShare
0
From Embeds
0
Number of Embeds
61
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • Hi this is a presenter note. http://google.com test\n
  • \n
  • \n
  • Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n\nHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n\nHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n
  • Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n\nHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n\nHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n
  • Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n\nHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n\nHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n
  • Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n\nHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n\nHi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test Hi this is a presenter note. http://google.com test\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • presentationtest

    1. 1. Customer Marketing Program Richfor Products JULY 17, 2012
    2. 2. The Opportunity
    3. 3. Sales Increase restaurant meals retail purchases 2012* 2011 **Period of February through April Source: U.S. Department of Commerce
    4. 4. Sales Increase restaurant meals retail purchases 2012* +6.6% 2011 **Period of February through April Source: U.S. Department of Commerce
    5. 5. Consumers Need a Nudge
    6. 6. Consumers Need a Nudge
    7. 7. The Deal is DoneSource: Nation’s Restaurant News
    8. 8. The Deal is DoneSource: Nation’s Restaurant News
    9. 9. Aim for the HeartSource: Nation’s Restaurant News
    10. 10. More than a Meal
    11. 11. More than a Meal green & hip & customized customized healthy & artisan quality customized baking genuine Italian family experience health oriented, under 450 calories
    12. 12. Technology = RelevanceSource: NRA 2012 Restaurant Industry Forecast
    13. 13. Technology = RelevanceSource: NRA 2012 Restaurant Industry Forecast
    14. 14. MillennialsSource: Nation’s Restaurant News
    15. 15. Millennials $173.95 per month on restaurant meals $111.19 national averageSource: Nation’s Restaurant News
    16. 16. The Industry
    17. 17. Buying Process
    18. 18. Knowledge = Power
    19. 19. What’s a supplier to do?
    20. 20. The Idea
    21. 21. Customer MarketingProgramE-zineCustomer Portal MicrositeQuarterly PromotionsRecipesSales Training
    22. 22. Promoting the WORKS
    23. 23. Social Media (to come)
    24. 24. Restaurants respondSource: NRA 2012 Restaurant Industry Forecast
    25. 25. Why the WORKS?
    26. 26. Why the WORKS?
    27. 27. Why the WORKS? Become a trusted information source for customers who are self-educating Foster and nurture close relationships with key customers to become their “core supplier” Opportunity to sell more to existing customers Opportunity to add new customers
    28. 28. Why the WORKS? Help customers increase consumer engagement and nudge consumers to visit their restaurants and foodservice operations Help customers sell more to consumers through promotions Become a leader in technology utilization and mentor customers in social media
    29. 29. Customer Marketing Program Richfor Products JULY 17, 2012

    ×