Interactive
Marketing
Real-Time Information
The Internet Landscape
What is internet or digital marketing?
• Web Design and Development
• Analytics and Conversion Tracking
• Search Engine Ma...
Web Design and Development
Precedence
Spacing
Navigation
& Usability
Typography
& Alignment
Clarity & Consistency
Analytics & Conversion Tracking
Conversion points or KPI’s
are important to analyze
the success of a campaign:
• Online Pu...
Some facts:
• SEM is the fastest growing form of online marketing
• 89% of US Internet Users
• 63% of consumers first look...
Speed, Placement, Targeted Keywords & Negative
Keywords, PPC, Landing Pages
Paid Search
Paid Search
Organic Search
Search Engine Optimization
• Google Algorithm
• Google Instant
• Google Places
• Increased focus on SEO can begin to
decre...
Display/Banner Advertising
• CPM
• Rich Media
• Mobile
• Behavioral Targeting
Conversation Prism 3.0
~Brian Solis
Social Media
User Generated Content
• Blogs
• Social Network Sites
• Wikis
• Videos & Photos
• Review Sites
• Audio Sites
• Discussion ...
Email Marketing
• Fast & Easy
• Interactive
• Personalization
• Tracking
• Eliminated printing costs
Mobile
Mobile Websites
SMS/Texting
Smart Phones
Tablets/iPad/Kindles
Location Based Marketing
“[Google] can make more in m...
1. Domain Name Selection
2. Content is King
3. Keeping a Good Neighborhood
4. Organic Optimization
5. Performance Based Ma...
Questions?
Interactive Marketing
Upcoming SlideShare
Loading in...5
×

Interactive Marketing

692

Published on

Internet and Digital Marketing presentation given to St. Bonaventure Undergraduate Business School on October 27, 2010. Meant to be an introduction to some digital tactics used as part of an overall advertising and communications campaign.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
692
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Interactive Marketing

  1. 1. Interactive Marketing
  2. 2. Real-Time Information
  3. 3. The Internet Landscape
  4. 4. What is internet or digital marketing? • Web Design and Development • Analytics and Conversion Tracking • Search Engine Marketing • Display Advertising and Behavioral Targeting • Social Media Marketing • Email Marketing • Mobile
  5. 5. Web Design and Development Precedence Spacing Navigation & Usability Typography & Alignment Clarity & Consistency
  6. 6. Analytics & Conversion Tracking Conversion points or KPI’s are important to analyze the success of a campaign: • Online Purchase • Submit a Form • Call • Download
  7. 7. Some facts: • SEM is the fastest growing form of online marketing • 89% of US Internet Users • 63% of consumers first look to the internet • 82% say search is the most commonly used tool • 41% use geographic modifiers • 82% of local searchers follow-up with in-store visits, phone calls or purchase Paid Search Contextual Advertising Search Engine Optimization Display Advertising Search Engine Marketing
  8. 8. Speed, Placement, Targeted Keywords & Negative Keywords, PPC, Landing Pages Paid Search Paid Search Organic Search
  9. 9. Search Engine Optimization • Google Algorithm • Google Instant • Google Places • Increased focus on SEO can begin to decrease or eliminate the need for PPC
  10. 10. Display/Banner Advertising • CPM • Rich Media • Mobile • Behavioral Targeting
  11. 11. Conversation Prism 3.0 ~Brian Solis Social Media
  12. 12. User Generated Content • Blogs • Social Network Sites • Wikis • Videos & Photos • Review Sites • Audio Sites • Discussion Boards & Forums
  13. 13. Email Marketing • Fast & Easy • Interactive • Personalization • Tracking • Eliminated printing costs
  14. 14. Mobile Mobile Websites SMS/Texting Smart Phones Tablets/iPad/Kindles Location Based Marketing “[Google] can make more in mobile than desktop eventually. The reason is because mobile is more targeted.” ~Eric Schmidt
  15. 15. 1. Domain Name Selection 2. Content is King 3. Keeping a Good Neighborhood 4. Organic Optimization 5. Performance Based Marketing 5 Tips For Starting A Small Business
  16. 16. Questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×