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Interactive Marketing

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Internet and Digital Marketing presentation given to St. Bonaventure Undergraduate Business School on October 27, 2010. Meant to be an introduction to some digital tactics used as part of an overall …

Internet and Digital Marketing presentation given to St. Bonaventure Undergraduate Business School on October 27, 2010. Meant to be an introduction to some digital tactics used as part of an overall advertising and communications campaign.

Published in: Technology, Business

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Transcript

  • 1. Interactive Marketing
  • 2. Real-Time Information
  • 3. The Internet Landscape
  • 4. What is internet or digital marketing? • Web Design and Development • Analytics and Conversion Tracking • Search Engine Marketing • Display Advertising and Behavioral Targeting • Social Media Marketing • Email Marketing • Mobile
  • 5. Web Design and Development Precedence Spacing Navigation & Usability Typography & Alignment Clarity & Consistency
  • 6. Analytics & Conversion Tracking Conversion points or KPI’s are important to analyze the success of a campaign: • Online Purchase • Submit a Form • Call • Download
  • 7. Some facts: • SEM is the fastest growing form of online marketing • 89% of US Internet Users • 63% of consumers first look to the internet • 82% say search is the most commonly used tool • 41% use geographic modifiers • 82% of local searchers follow-up with in-store visits, phone calls or purchase Paid Search Contextual Advertising Search Engine Optimization Display Advertising Search Engine Marketing
  • 8. Speed, Placement, Targeted Keywords & Negative Keywords, PPC, Landing Pages Paid Search Paid Search Organic Search
  • 9. Search Engine Optimization • Google Algorithm • Google Instant • Google Places • Increased focus on SEO can begin to decrease or eliminate the need for PPC
  • 10. Display/Banner Advertising • CPM • Rich Media • Mobile • Behavioral Targeting
  • 11. Conversation Prism 3.0 ~Brian Solis Social Media
  • 12. User Generated Content • Blogs • Social Network Sites • Wikis • Videos & Photos • Review Sites • Audio Sites • Discussion Boards & Forums
  • 13. Email Marketing • Fast & Easy • Interactive • Personalization • Tracking • Eliminated printing costs
  • 14. Mobile Mobile Websites SMS/Texting Smart Phones Tablets/iPad/Kindles Location Based Marketing “[Google] can make more in mobile than desktop eventually. The reason is because mobile is more targeted.” ~Eric Schmidt
  • 15. 1. Domain Name Selection 2. Content is King 3. Keeping a Good Neighborhood 4. Organic Optimization 5. Performance Based Marketing 5 Tips For Starting A Small Business
  • 16. Questions?