Your SlideShare is downloading. ×
0
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Balancing Brands
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Balancing Brands

178

Published on

In his February 28th presentation, Balancing Brands, Mike McDougall shares advice on balancing personal brands with coporate brands.

In his February 28th presentation, Balancing Brands, Mike McDougall shares advice on balancing personal brands with coporate brands.

Published in: Business, Technology, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
178
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Striking a Balance BetweenCorporate and Personal Brandsin a Digital World Mike McDougall, APR Managing Partner, McDougall Travers Collins Y O U 2 . 0 : E M B R AC I N G D I G I T A L M E D I A ● F E B R U A R Y 2 8 , 2 0 1 2 ● B U F F A L O
  • 2. @MikeMcDoug @McDougallTClinkedin.com/in/mcdougallfacebook.com/McDougallTCmmcdougall@McDougallTC.com+1.585.789.1623#TCyou2 2
  • 3. 3
  • 4. 4
  • 5. i wanna talk about@McDougallTC 5
  • 6. So why is this poised to become a for marketers and communicators?@McDougallTC 6
  • 7. @McDougallTC 7
  • 8. @McDougallTC 8
  • 9. 9
  • 10. guidelines for in a digital world@McDougallTC 10
  • 11. establish expectations@McDougallTC 11
  • 12. seek the true believers@McDougallTC 12
  • 13. screen for vampires@McDougallTC 13
  • 14. address the problem children@McDougallTC 14
  • 15. train and coach@McDougallTC 15
  • 16. maintain separation 16
  • 17. prepare for disaster@McDougallTC 17
  • 18. reward success 18
  • 19. know your off-ramp@McDougallTC 19
  • 20. andone last thing…@McDougallTC 20
  • 21. remain vigilant 21
  • 22. debate & discuss Mike McDougall, APR Managing Partner, McDougall Travers Collins mmcdougall@McDougallTC.com linkedin.com/in/mcdougall facebook.com/McDougallTC direct: +1.585.789.1623 @MikeMcDoug and @McDougallTC@McDougallTC 22
  • 23. @McDougallTC © 2012 Michael L. McDougall 23

×