Social Media for Beginners 09 nov 2011
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Social Media for Beginners 09 nov 2011

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Beginners guide to using facebook and youtube for marketing your business through social media marketing.

Beginners guide to using facebook and youtube for marketing your business through social media marketing.

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  • 11/11/11 16:55 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Social Media for Beginners 09 nov 2011 Social Media for Beginners 09 nov 2011 Presentation Transcript

  • HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS 09.11.2011 A guide to using Facebook, Youtube, LinkedIn and Twitter © Nov 2011
  • Agenda
    • Facebook
      • What is Facebook
      • Signing your business up to Facebook
      • Facebook content – How pages are using FB
      • How to Grow Likes
      • How can FB be used to improve Sales
    • Youtube
      • What is Youtube
      • How can video benefit your business
      • Key elements of a good online video
    © Travelshake Social Media 2011
    • Facebook is an online social utility that helps people communicate more efficiently with their friends, family and businesses. Facebook started originally for college students, so natural progression for professional in the business world.
    • On Facebook : People Have Profiles, Businesses have Pages.
    • Stats: Global
    • 800+ million active users
    • 50%+ active users log on to Facebook daily
    • 130 average friends per user
    • 80 pages, groups and events per user
    • 250+ million photos are uploaded per day
    • 7 million+ apps and websites are integrated with Facebook
    © Travelshake Social Media 2010 What is Facebook:
    • Stats: Ireland
    • 2,060,740 Irish profiles on Facebook (Facebook.com)
    • 900,000 + active daily
    • Over 900 new profiles are set up each day
    • 4hrs 10min Average person spends on Facebook per mth (Comscore)
    • 54% of users female v 46% male (Ipsos MRBI)
    • 49% of the population over 15 years of age are on Facebook (Ipsos MRBI)
    • 47% of Facebook users log in daily
    • 24% every couple of days
    • 12% log in weekly (Ipsos MRBI)
    © Travelshake Social Media 2010
    • How to sign up: www.Facebook.com
    • Firstly – create a personal profile! Then click on “create a page”
    • 5 simple steps to get started
    • 1. Choose a Classification (from 6, local business, artist, company...)
    • 2. Complete Basic Information (logo, side panel, basic info...)
    • 3. Fill the Page (Description, open hours, pics, email address...)
    • 4. Take Advantage of Features (invite friends, tell current contacts, updates, use ads, promote your page on your own website, install facebook app to your phone...)
    • 5. Play and Track (View Insights tool, likes...)
    © Travelshake Social Media 2010 Signing your business up to Facebook
  • © Travelshake Social Media 2010
  • © Travelshake Social Media 2010
    • Travelshake.com Oct 2011 Results:
    • Identified Themes in Social Media Content in Travel:
    © Travelshake Social Media 2010 Facebook content – How pages are using FB
    • Greetings
    • Events
    • Press articles
    • Product marketing
    • Weather
    • Offers
    • Videos
    • Local tourism info
    • Tips & advice
    • Photos
    • Newsletter
    • User interactions
    • Reviews
    • Company PR
    • Fun posts
    • Peer recommendations
    • Menu
    • Competitions
    • Questions
    • Industry news
    • Check-ins
    • Blog
  • © Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results:
    • Greetings
    • Events
    • Press articles
    • Product marketing
    • Weather
    • Offers
    • Videos
    • Local tourism info
    • Tips & advice
    • Photos
    • Newsletter
    • User interactions
    • Reviews
    • Company PR
    • Fun posts
    • Peer recommendations
    • Menu
    • Competitions
    • Questions
    • Industry news
    • Check-ins
    • Blog
  • © Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results:
    • Greetings
    • Events
    • Press articles
    • Product marketing
    • Weather
    • Offers
    • Videos
    • Local tourism info
    • Tips & advice
    • Photos
    • Newsletter
    • User interactions
    • Reviews
    • Company PR
    • Fun posts
    • Peer recommendations
    • Menu
    • Competitions
    • Questions
    • Industry news
    • Check-ins
    • Blog
  • © Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results:
    • Greetings
    • Events
    • Press articles
    • Product marketing
    • Weather
    • Offers
    • Videos
    • Local tourism info
    • Tips & advice
    • Photos
    • Newsletter
    • User interactions
    • Reviews
    • Company PR
    • Fun posts
    • Peer recommendations
    • Menu
    • Competitions
    • Questions
    • Industry news
    • Check-ins
    • Blog
  • © Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results:
    • Greetings
    • Events
    • Press articles
    • Product marketing
    • Weather
    • Offers
    • Videos
    • Local tourism info
    • Tips & advice
    • Photos
    • Newsletter
    • User interactions
    • Reviews
    • Company PR
    • Fun posts
    • Peer recommendations
    • Menu
    • Competitions
    • Questions
    • Industry news
    • Check-ins
    • Blog
  • © Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results:
    • Greetings
    • Events
    • Press articles
    • Product marketing
    • Weather
    • Offers
    • Videos
    • Local tourism info
    • Tips & advice
    • Photos
    • Newsletter
    • User interactions
    • Reviews
    • Company PR
    • Fun posts
    • Peer recommendations
    • Menu
    • Competitions
    • Questions
    • Industry news
    • Check-ins
    • Blog
  • © Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results:
    • Greetings
    • Events
    • Press articles
    • Product marketing
    • Weather
    • Offers
    • Videos
    • Local tourism info
    • Tips & advice
    • Photos
    • Newsletter
    • User interactions
    • Reviews
    • Company PR
    • Fun posts
    • Peer recommendations
    • Menu
    • Competitions
    • Questions
    • Industry news
    • Check-ins
    • Blog
  • © Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results:
    • Greetings
    • Events
    • Press articles
    • Product marketing
    • Weather
    • Offers
    • Videos
    • Local tourism info
    • Tips & advice
    • Photos
    • Newsletter
    • User interactions
    • Reviews
    • Company P R
    • Fun posts
    • Peer recommendations
    • Menu
    • Competitions
    • Questions
    • Industry news
    • Check-ins
    • Blog
  • Most popular social media updates Global Travel Industry by category © Travelshake.com
  • Recommendations for businesses when posting Social Media updates
    • Use rich media when possible
    • Run competitions
    • Create exclusive social media offers
    • Talk about local tourism news
    • Ask questions and interact, build a community
    • Don’t over-promote
    • Interact with complimentary businesses
    • Link to newsletters
    • Feature upcoming events
    • Post tips & advice on your specialist areas
    • Place Ads
    • Competition/Promotion
    • Off line (stationary, website, menus...)
    • Awareness online (sharing with friends, contacts)
    • Engaging
    • Welcome page
    • Fan-gating
    © Travelshake Social Media 2010 How to Grow your Facebook Likes
    • Place Ads
    • Ad creation
    • Demographic selection
    • Targeted audiences
    • Publishing and Monitoring a campaign
    • Analysing results, Metrics and ROI - €1 - €3 per fan aquisition
    © Travelshake Social Media 2010 How to Grow your Facebook Likes
    • Benefits
    • Increase Facebook Likes/Fans
    • Fully compliant with facebook policy
    • Drive Brand Engagement
    • Build Loyalty
    • Increase your email database
    • Competition/Promotion
    How to Grow your Facebook Likes
  • Facebook Policy for Promotional Campaigns
    • Competitions must be run through an application if they are running on facebook
    • Don’t use the wall to run a competition, it’s against fb policy
    • Competitions can’t use a Facebook mechanic for entry i.e. to like a page, upload a photo/video, comment on a post, promote a post to friends
    • You are allowed to restrict competitions to fans
    © Travelshake Social Media 2010
    • Off line Add URL stationary, menus, receipts, staff...
    © Travelshake Social Media 2011 How to Grow your Facebook Likes
    • Awareness online
    • “ Share” with friends on FB, email to contacts, ad on other sites, ad FB widget to own website, email signature...
  • 5. Engagement
    • Use Facebook Apps
    • Run a Poll or contest
    • Use the @ Tag
    • Upload a large main image with other social media account listed on it
    • Upload Videos and Photos
    • Write consistent updates
    • Start Conversations with your fans
    • Link to Twitter or vice versa
    • Get fans to upload fan photos and tag them
    © Travelshake Social Media 2011 How to Grow your Facebook Likes
    • Default “ Welcome Page ”, which would be the first page shown to new visitors to your page, encouraging them to “ like ” your page can include:
    • Videos
    • photo galleries,
    • a smartphone map,
    • social media updates
    • offers,
    • contact us form and detailed “about us” .
    • The tab markets your business to the new visitors and helps convert them from lookers to bookers .
    How to Grow your Facebook Likes
    • Welcome Page
    • Benefits
    • Increase Facebook Likes/Fans
    • Covert to Bookings and Sales
    • Reward Loyalty
    • Encourages Viral Sharing
    How to Grow your Facebook Likes
    • Fan-Gating
    • Email list of fans from database
    • Upload offers for “fans only”
    • Booking or purchasing link
    • Create a Facebook Store...
    © Travelshake Social Media 2011 How can FB be used to improve sales
  • Branded Interactive Facebook Page FB Store
  • WellyHeaven.ie Facebook Store
    • Facebook Apps
    © Travelshake Social Media 2011 http://tabsite.com not a lot of functionality for free http://lujure.com best free functionality and ease of use but only for only page http://iwipa.com much more functionality with free fan gate http://socialappshq.com standard apps but no free option http://faceitpages.com not very user friendly, but 1 page free http://shortstack.com most advanced functionality and includes contests and forms but free is limited to 2,000 likes http://travelshake.com Multiple functionality and apps all in 1 tab, includes travelshake microsite, best branding – also branded “smartmap” app with free signup
  • Facebook Irish Case Studies © Travelshake Social Media 2010
    • Good Use of Facebook pages:
    • Brasserie66, Dublin
    • FM104
    • Champion Sports
    • Sky & Ground, Wexford
    • Tourism Ireland
    • theJournal.ie
    • Castleknock Hotel & Country Club
  • What is YouTube
    • YouTube is a video-sharing website created in Feb 2005. Users can upload, share and view videos.
    • Displays a wide variety of user-generated video content incl: Movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos.
    • Most of the content on YouTube has been uploaded by individuals, although media corporations and business also use the platform.
    • 2010 Youtube had 1.3 million regular Irish users
    • 400 million views per month
    • Estimate daily unique traffic of 500,000 users approx. (Google)
    • 2.1 million unique users per month.
    © Travelshake Social Media 2011
  • Branded Channel on YouTube How can Video Benefit your business
  • YouTube videos indexing in Google How can Video Benefit your business
  • Low Cost Digital Video Ads How can Video Benefit your business
    • Short length – maximum of 2 to 3 minutes
    • Quick and simple demos – nothing too complex requiring zooming in and out or different camera angles.
    • Short interviews at events, or on-the-spot customer testimonials
    • Offering a timely “sneak peek” at a daily special or a behind the scenes view
    • The audience is only convinced by honest testimonials and authentic interviews
    • Work out what differentiates your product from your competitors and find people who can express these key points with intelligence, humour and conviction.
    • Story line is more important than how it looks
    • produce a short, entertaining, informative, story-based video that is keyword optimised, and syndicated across various social media channels
    © Travelshake.com Key elements of a good online video © Travelshake Social Media 2011
    • Plan and remember:
    • Ensure you secure a commercial license for your music
    • locations abuzz with staff and visitors – all of whom needed to be avoided or presented with a release form
    • Research every site you want to get your videos on.
    • Shoot in HD
    • In the voice over, don’t mention years, months , etc – it’ll date rapidly.
    • Create HTML5 versions for iPhones and iPads.
    • Embed your branding on the videos so if others embed them they remain easily recognisable.
    © Travelshake.com Online Video Production © Travelshake Social Media 2011
    • Production
    • Equipment
    • Crew
    • Hosting and streaming
    • V/O actors (if using)
    • Scripting (if outsourcing)
    © Travelshake.com Online Video Production - Budget © Travelshake Social Media 2011
    • Distribution is key – Put the video on your website, embed it in your newsletter and add it to your blog.
    • Post the video to YouTube, Facebook, Twitter...   If your friends, fans and followers like it, they’ll share it with their friends, fans and followers, multiplying your audience.
    • Make it available on - corporate materials, DVDS, video podcasts and other promotional material.
    © Travelshake.com Online Video - Distribution © Travelshake Social Media 2011
  • Top Online Video Websites
    • Dailymotion
    • Metacafe
    • Bing Video
    • Google Video
    • Tube Mogul
    • Vimeo
    • Yahoo Video
    • YouTube
    © Travelshake.com © Travelshake Social Media 2011
    • Tourism and Hospitality Industry:
    • Tourism Ireland
    • Dingle Skellig Hotel
    • Johnnie Fox’s Pub
    • E-Travel.ie
    • Thunder Road Café
    • Old Jameson Distillery
    • Ardmore Hotel
    • Maldron Hotel Group
    • Celtic Group Hostels
    • The Silver Restaurant
    • Other Industries:
    • Star DJs, Party.ie, Monte Carlo Entertainment, Momentum Marketing, Recruiters.ie, Dynamic Marketing, Writing-for-All.ie, Inspirit, Theragem, WellyHeaven.ie, Formit.ie
    • QCs Townhouse and Seafood Bar
    • Ireland Chauffeur Travel
    • The Morgan Hotel
    • The Cliff Bar Academy
    • The Cliff House Hotel
    • Monte Carlo Entertainment
    • Cong Caravan and Camping
    • Cong Hostel
    • Quiet Man Museum
    • Michaeleen’s Manor Bed & Breakfast
    Travelshake Client List Includes:
  • Travelshake Social Media Consultants
    • Digital Video Production
    • Facebook Compliant Competitions and Apps
    • Twitter Strategy and Promotions
    • Social Media Advertising Campaigns
    • Location-Based Marketing and Deals
    • Monthly Social Media Management
    • Tailored Training & Consultancy
    Email: info@travelshake.com Tel: + 353 (0)1 44 333 65
      • Facebook.com/Travelshake Twitter.com/Travelshake
      • YouTube.com/Travelshake Travelshake.com/Travelshake