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5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
5 Essential Social Media Accounts for Tourism Marketing
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5 Essential Social Media Accounts for Tourism Marketing

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5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com

5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by Travelshake.com

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  • 1. 5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby,Marketing Director, Travelshake.com@Travelshake<br />The Hotel Technology Briefing<br />Dublin, 25th January 2011 <br />
  • 2. Five Essential Social Media Accounts for Tourism<br />Facebook<br />Twitter<br />YouTube<br />Foursquare<br />Travelshake<br />
  • 3. Tourism and Hospitality businesses worldwide are embracing Social Media as an effective marketing tool.<br />
  • 4. <ul><li>Customers: Where are they and what are they saying
  • 5. Content: What will you say, offers, news, videos, photos
  • 6. Campaigns: competitions and contests to engage your fanbase
  • 7. People: Who will update and maintain the social media accounts
  • 8. Platforms: Which ones - Youtube, Twitter, Facebook, Foursquare, Travelshake.</li></ul>Key Elements of a Social Media Strategy<br />
  • 9. Creating an “Owner’s Ecosystem” © Travelshake<br />Twitter<br />Facebook<br />Direct booking<br />Google Maps<br />Youtube<br />Flickr<br />Owner’s Website<br />Travelshake<br />Forums<br />Skype/IM<br />Blog<br />Review Sites<br />Email Database<br />
  • 10. The Owner’s Ecosystem and its “Google Share”<br />Website <br />Facebook<br />Travelshake<br />Review Sites<br />Youtube <br />
  • 11. facebook<br />
  • 12. What are Irish Hotel Updating About on Facebook?<br />Special offers (20)<br />Competitions (18)<br />Events (in hotel and area) (12)<br />Seasonal themed (11)<br />Hotel News (10)<br />General Hello (9)<br />Awards (8)<br />Trying to get more fans (8)<br />Content updates (photos etc.) (7)<br />Weddings (6)<br />PR (5)<br />Exclusive Facebook Offer (4)<br />Golf (3)<br />Spa (3)<br />Local attractions/tourism (2)<br />“There were 127 updates from 54 Irish hotels over 48 hours.”<br />© Travelshake Social Media 2010<br />
  • 13. Number 1 Hotel on facebook in Ireland<br />Facebook is a key part of the hotels online marketing strategy..........<br />.........gets their fans opinions on recent stays, keeping them informed of future offers &amp; events in the city, sending hotel pictures &amp; videos.<br />“I really don&apos;t think that any business should be without it in this day and age and all it costs is your time.” – Geoff Dawson<br />
  • 14. Play Food &amp; Wine – Restaurant in Ontario, Canada<br />“the restaurant spends no money on any advertising, beyond remaining very active on Twitter and Facebook and running email campaigns”<br />“We have sold out every event we’ve had since we opened by using only Facebook, Twitter and our mailing list.”<br />
  • 15. They are able to reach out to loyal customers, food bloggers and the rest of the community, to make them feel like insiders who are part of the restaurant’s day-to-day operations.<br />
  • 16. Welcome Page on Facebook<br />
  • 17. Customised Side Panel on Facebook<br />
  • 18. Vero Beach Hotel &amp; Spa, Miami – Welcome page<br />
  • 19. Facebook Offer Redemptions:<br />Began issuing FB codes for discounts on best available rates e.g. FOLLOW<br />Codes generated 270 more room nights this year<br />
  • 20. Good management response to customer post about offers<br />
  • 21. Facebook Policy for Promotional Campaigns<br />Competitions must be run through an application if they are running on facebook<br />Don’t use the wall to run a competition, it’s against fb policy<br />Competitions can’t use a Facebook mechanic for entry i.e. to like a page, upload a photo/video, comment on a post, promote a post to friends<br />You are allowed to restrict competitions to fans<br />© Travelshake Social Media 2010<br />
  • 22. Campaign Platforms for facebook<br />Wildfire<br />Involver<br />MiproApps<br />Pagemodo<br />Kremsa “Poll”<br />Fanappz<br />Other platforms: <br />Vitrue.com, BuddyMedia.com, ContextOptional.com, NorthSocial.com, Static520.com, Tabfusion.com, facebooktabsite.com, shoptab.net, Vendor<br />© Travelshake Social Media 2010<br />
  • 23. Making a Facebook page more engaging<br />Use Facebook Apps<br />Place Facebook Ads<br />Run a Poll or contest<br />Use the @ Tag<br />Upload a large main image with other social media account listed on it<br />Upload Videos and Photos<br />Write consistent updates<br />Start Conversations with your fans<br />Link to Twitter or vice versa<br />Create a unique landing page to encourage likes<br />Get fans to upload fan photos and tag them<br />© Travelshake Social Media 2010<br />
  • 24. twitter<br />
  • 25. Westend Bistro, Ritz-Carlton, Washington D.C.<br /><ul><li> specials
  • 26. restaurant news
  • 27. holiday hours
  • 28. ask fans what they would like to see on the seasonal menu
  • 29. held a contest to select a new fall dessert menu item</li></li></ul><li><ul><li> Staffed by employees based in Omaha, Australia and Mumbai
  • 30. Respond to requests and questions within an hour
  • 31. Field queries ranging from where to find good sushi to alerts that a guest will be checking in late</li></li></ul><li>
  • 32. They tweet funny pictures, new wines, and local products that become available and it creates a special connection between them and their fans<br />
  • 33. YouTube<br />
  • 34. Branded Hotel Channel on YouTube<br />
  • 35. YouTube videos indexing in Google<br />
  • 36. Low Cost Digital Video Ads<br />
  • 37. ACE HOTEL NY – Creative use of video for hotels<br />
  • 38. ACE HOTEL NY – Social Media Film “Charley”<br />
  • 39. foursquare<br />
  • 40.
  • 41. InterContinental and Topguest<br />
  • 42.
  • 43. <ul><li>Learn which of their customers are the &quot;most influential”
  • 44. promote their loyalty programs
  • 45. increase sales during off hours</li></li></ul><li>Travelshake<br />
  • 46. Travelshake.comthe first Social Media Platform for the Tourism Industry Worldwide<br />
  • 47. 500+ Tourism Businesses Worldwide on Travelshake<br />
  • 48. Travelshake.com lets businesses….….create their own free digital media profile that showcases their business, offers, expertise &amp; local knowledge.<br />
  • 49. Travelshake puts social media accounts in a tourism context<br />
  • 50. Key Profile Features for a Hotel on Travelshake.com<br />Direct Bookings<br />Offers Feed<br />Video<br />Social Media Feeds<br />User Interaction<br />Peer to Peer Recommendations<br />
  • 51. facebook and twitter automatic updates on Travelshake<br />Premium Account puts updates on homepage<br />
  • 52. Dedicated Travel Video Platform <br />
  • 53. Pinpoints Integrated for Smartphone Directions<br />
  • 54. Integrated Wildfire Campaign Platform on Travelshake<br />
  • 55. Integrated Social Media Promotion<br />
  • 56. Country Inns &amp; Suites Social Media Promotion<br />As Country Inns &amp; Suites By Carlson prepared to open its 500th hotel in College Station, Texas, earlier this year, it offered free seven-day mystery trips to three bloggers active in social-media sites.<br />
  • 57. <ul><li>The bloggers and their families were assigned to drive to College Station, Texas in branded vehicles.
  • 58. Across seven states, staying in a different Country Inn each night.
  • 59. Mystery scavenger hunt with the next clue received by video on their mobiles after completing the previous one.
  • 60. Take and upload photos, Blog and post messages on Facebook and Twitter </li></li></ul><li>
  • 61.
  • 62.
  • 63. Promote your social media accounts on your website<br />
  • 64.
  • 65. Travelshake.com<br />A new social media platform for the Tourism and Hospitality Industry<br />Travelshake Social Media Consultants<br /><ul><li>Specialised Social Media Strategy Development and Training for Hotels
  • 66. Monthly Account Management
  • 67. Digital Travel &amp; Hotel Videos
  • 68. Facebook Competitions and Campaigns
  • 69. Social Media Account Creation &amp; Set-up</li></li></ul><li>LaughlinRigby@travelshake.com+353 (0)1 44 333 65www.Travelshake.comwww.TravelshakeSocialMedia.ietwitter.com/travelshakefacebook.com/travelshakeyoutube.com/travelshaketravelshake.com/travelshake foursquare.com/user/travelshake_ire<br />Thank you!<br />

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