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5 Essential Social Media Accounts for Tourism Marketing


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5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by

5 essential social media accounts your business should have for tourism and travel marketing. Presentation showing examples, tips, explanations and research by

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  • 1. 5 Essential Social Media Accounts for Tourism MarketingLaughlin Rigby,Marketing Director,
    The Hotel Technology Briefing
    Dublin, 25th January 2011
  • 2. Five Essential Social Media Accounts for Tourism
  • 3. Tourism and Hospitality businesses worldwide are embracing Social Media as an effective marketing tool.
  • 4.
    • Customers: Where are they and what are they saying
    • 5. Content: What will you say, offers, news, videos, photos
    • 6. Campaigns: competitions and contests to engage your fanbase
    • 7. People: Who will update and maintain the social media accounts
    • 8. Platforms: Which ones - Youtube, Twitter, Facebook, Foursquare, Travelshake.
    Key Elements of a Social Media Strategy
  • 9. Creating an “Owner’s Ecosystem” © Travelshake
    Direct booking
    Google Maps
    Owner’s Website
    Review Sites
    Email Database
  • 10. The Owner’s Ecosystem and its “Google Share”
    Review Sites
  • 11. facebook
  • 12. What are Irish Hotel Updating About on Facebook?
    Special offers (20)
    Competitions (18)
    Events (in hotel and area) (12)
    Seasonal themed (11)
    Hotel News (10)
    General Hello (9)
    Awards (8)
    Trying to get more fans (8)
    Content updates (photos etc.) (7)
    Weddings (6)
    PR (5)
    Exclusive Facebook Offer (4)
    Golf (3)
    Spa (3)
    Local attractions/tourism (2)
    “There were 127 updates from 54 Irish hotels over 48 hours.”
    © Travelshake Social Media 2010
  • 13. Number 1 Hotel on facebook in Ireland
    Facebook is a key part of the hotels online marketing strategy..........
    .........gets their fans opinions on recent stays, keeping them informed of future offers & events in the city, sending hotel pictures & videos.
    “I really don't think that any business should be without it in this day and age and all it costs is your time.” – Geoff Dawson
  • 14. Play Food & Wine – Restaurant in Ontario, Canada
    “the restaurant spends no money on any advertising, beyond remaining very active on Twitter and Facebook and running email campaigns”
    “We have sold out every event we’ve had since we opened by using only Facebook, Twitter and our mailing list.”
  • 15. They are able to reach out to loyal customers, food bloggers and the rest of the community, to make them feel like insiders who are part of the restaurant’s day-to-day operations.
  • 16. Welcome Page on Facebook
  • 17. Customised Side Panel on Facebook
  • 18. Vero Beach Hotel & Spa, Miami – Welcome page
  • 19. Facebook Offer Redemptions:
    Began issuing FB codes for discounts on best available rates e.g. FOLLOW
    Codes generated 270 more room nights this year
  • 20. Good management response to customer post about offers
  • 21. Facebook Policy for Promotional Campaigns
    Competitions must be run through an application if they are running on facebook
    Don’t use the wall to run a competition, it’s against fb policy
    Competitions can’t use a Facebook mechanic for entry i.e. to like a page, upload a photo/video, comment on a post, promote a post to friends
    You are allowed to restrict competitions to fans
    © Travelshake Social Media 2010
  • 22. Campaign Platforms for facebook
    Kremsa “Poll”
    Other platforms:,,,,,,,, Vendor
    © Travelshake Social Media 2010
  • 23. Making a Facebook page more engaging
    Use Facebook Apps
    Place Facebook Ads
    Run a Poll or contest
    Use the @ Tag
    Upload a large main image with other social media account listed on it
    Upload Videos and Photos
    Write consistent updates
    Start Conversations with your fans
    Link to Twitter or vice versa
    Create a unique landing page to encourage likes
    Get fans to upload fan photos and tag them
    © Travelshake Social Media 2010
  • 24. twitter
  • 25. Westend Bistro, Ritz-Carlton, Washington D.C.
    • specials
    • 26. restaurant news
    • 27. holiday hours
    • 28. ask fans what they would like to see on the seasonal menu
    • 29. held a contest to select a new fall dessert menu item
    • Staffed by employees based in Omaha, Australia and Mumbai
    • 30. Respond to requests and questions within an hour
    • 31. Field queries ranging from where to find good sushi to alerts that a guest will be checking in late
  • 32. They tweet funny pictures, new wines, and local products that become available and it creates a special connection between them and their fans
  • 33. YouTube
  • 34. Branded Hotel Channel on YouTube
  • 35. YouTube videos indexing in Google
  • 36. Low Cost Digital Video Ads
  • 37. ACE HOTEL NY – Creative use of video for hotels
  • 38. ACE HOTEL NY – Social Media Film “Charley”
  • 39. foursquare
  • 40.
  • 41. InterContinental and Topguest
  • 42.
  • 43.
    • Learn which of their customers are the "most influential”
    • 44. promote their loyalty programs
    • 45. increase sales during off hours
  • Travelshake
  • 46. Travelshake.comthe first Social Media Platform for the Tourism Industry Worldwide
  • 47. 500+ Tourism Businesses Worldwide on Travelshake
  • 48. lets businesses….….create their own free digital media profile that showcases their business, offers, expertise & local knowledge.
  • 49. Travelshake puts social media accounts in a tourism context
  • 50. Key Profile Features for a Hotel on
    Direct Bookings
    Offers Feed
    Social Media Feeds
    User Interaction
    Peer to Peer Recommendations
  • 51. facebook and twitter automatic updates on Travelshake
    Premium Account puts updates on homepage
  • 52. Dedicated Travel Video Platform
  • 53. Pinpoints Integrated for Smartphone Directions
  • 54. Integrated Wildfire Campaign Platform on Travelshake
  • 55. Integrated Social Media Promotion
  • 56. Country Inns & Suites Social Media Promotion
    As Country Inns & Suites By Carlson prepared to open its 500th hotel in College Station, Texas, earlier this year, it offered free seven-day mystery trips to three bloggers active in social-media sites.
  • 57.
    • The bloggers and their families were assigned to drive to College Station, Texas in branded vehicles.
    • 58. Across seven states, staying in a different Country Inn each night.
    • 59. Mystery scavenger hunt with the next clue received by video on their mobiles after completing the previous one.
    • 60. Take and upload photos, Blog and post messages on Facebook and Twitter
  • 61.
  • 62.
  • 63. Promote your social media accounts on your website
  • 64.
  • 65.
    A new social media platform for the Tourism and Hospitality Industry
    Travelshake Social Media Consultants
    • Specialised Social Media Strategy Development and Training for Hotels
    • 66. Monthly Account Management
    • 67. Digital Travel & Hotel Videos
    • 68. Facebook Competitions and Campaigns
    • 69. Social Media Account Creation & Set-up
  • (0)1 44 333
    Thank you!