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Travel 2010 : Peter van den Steen (Thomas Cook)

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Travel 2010 : Peter van den Steen (Thomas Cook) Travel 2010 : Peter van den Steen (Thomas Cook) Presentation Transcript

  • Peter  van  den  Steen Thomas  Cook Mul$channel  -­‐  Peter  van  den  Steen 1 1
  • Multichannel In seven easy stepsOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • 1 Online OfflineOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Travel in Belgium 2010 2011 2012 2013 Total 3’614 3’705 3’798 3’895 (mEUR) Online 25  % 26% 27  % 28  % Leisure  and  unmanged  business Own  Estma2ma2on Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • 2 Product MixOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • 3 Who’s SellingOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • 4 Mixed ModeOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • 5 ROPOOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • ROPO in Belgium Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • 6 MultichannelOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • Importance of multichannel strategy
  • Touch points used to communicate with customers Ad
  • How well developed is your company’s strategy forimproving the customer experience?
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • 7 MoreOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • More and New• Splinternet• Mobile – Social – Local• Share is the new Search• Attribution Model Be relevant to the customer See me – Hear me – Touch Mul$channel  -­‐  Peter  van  den  Steen
  • MultichannelOnline Who’s Mixed Multichanne Product Mix ROPO MoreOffline Selling mode l Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • Mul$channel  -­‐  Peter  van  den  Steen
  • www.travel2010.be georganiseerd  door Mul$channel  -­‐  Peter  van  den  Steen 36 1