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Travel 2011 : Bram Clincke (Groupon Benelux)
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Travel 2011 : Bram Clincke (Groupon Benelux)

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  • 1. Groupon, a real opportunity for the Belgian travel industry Bram Clincke, MD Groupon travel Travel 2011, November 23
  • 2. THE CONCEPT• What is Groupon?• 3 Misconceptions about Social Buying• Groupon and travel
  • 3. THE CONCEPT
  • 4. «Groupon, the fastest growing company ever » .Forbes Magazine. August 30, 2010
  • 5. The Groupon Concept Collective buying Power • Groupon = Group + coupon • New deals every day • Local and national • Attractive price • Local experience, travel, products
  • 6. Groupon in the world and Europe• Global: In 45 countries, + 142.9 million members• In Belgium since june 2010, 26 cities• 25th most visited website, + 74.000 fans on facebook• Groupon Getaways/travel launched in July 2011 featuring offers from travel partners – hotels, packages, airfare and beyond
  • 7. THE CONCEPT• What is Groupon?• 3 Misconceptions about Social Buying• Groupon and travel
  • 8. THE CONCEPT Misconception 1:It’s a discount site
  • 9. THE CONCEPT Misconception 2:Only for bargain hunters
  • 10. THE CONCEPT Misconception 3:A sales tool for small businesses
  • 11. THE CONCEPT• What is Groupon?• 3 Misconceptions about Social Buying• Groupon and travel
  • 12. Dedicated travel newsletter and website THE CONCEPT • Weekly travel newsletter (10-30 offers) • Dedicated site, deals one week online • People buy travel voucher at Groupon • Up to 1000pax and more per deal • Travel license A5766
  • 13. Different types of travel offers THE CONCEPTLocal weekend Weekend abroad Holiday Exotic
  • 14. The Groupon opportunityA great communition and sales channel • Hotel • Tour operator • Holiday parcs • Holiday home owners • Touristic service • Travel services • …
  • 15. See you soon on Groupon! Contact: bram.clincke@groupon.be