Travel 2010 : Jeroen van Velzen (The Sound of Data)

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Travel 2010 : Jeroen van Velzen (The Sound of Data)

  1. 1. 1 1 Jeroen  van  Velzen The  Sound  of  Data
  2. 2. Mobile  Travel  (R)Evolu8on MOBILE TRAVEL MADE EASY _
  3. 3. Customers  in  Travel
  4. 4. Last  weeks  news
  5. 5. EOY  2010  -­‐>  35%  EOY  2014  -­‐>  94%  
  6. 6. SAckyness
  7. 7. There’s  an  App  for  that!  
  8. 8. Last  week  News  II
  9. 9. Let’s  build  an  App!
  10. 10. Let’s  build  an  App? Flight  No*fica*on CouponsWeather  Info eTicket Social  Tools Mobile  Boarding Bookings Last Minute Loca*on  Based  Tips Trip  Planner
  11. 11. The  only  way  to  interact    with  your  customer    while  he’s  enjoying   your  product  (i.e.  traveling)  is  using  a  mobile  device.
  12. 12. PracAcal  Value
  13. 13. PracAcal  Value
  14. 14. The  (perceived)  prac8cal  value  of  your  service   is  the  alibi  to  engage  in  a  mobile  relaAonship
  15. 15. Brand  Trust Innova*on   Prac*cal  Value   Rela*onship   Make  it  personal
  16. 16. Personal  PracAcal  Value
  17. 17. Less  is  more!
  18. 18. Extreme  intuiAon!
  19. 19. Extreme  intuiAon!
  20. 20. Remove  travel  stress  factors    
  21. 21. Remove  Stress  ?!
  22. 22. Remove  Stress  ?!
  23. 23. Remove  Stress  ?!
  24. 24. Use  all  the  context  you  can  think  of
  25. 25. If  you  are  able  to  build  the  right  mobile  rela8onship   sales  will  be  perceived  as  a  service
  26. 26. Sales  as  a  Service
  27. 27. Contextual    |    Personal    |    Relevant
  28. 28. Mobile  Transac*ons Last  Minute   Insurance Upgrades   Rebookings   Loca*on  Based Events  &  Tours Hotels Restaurants   Transport  Related Taxi  &  Transit Car  rental Public  Transport
  29. 29. Remember:  It’s  not  about  the  app Informa*e SMS Messaging   Mobile  Internet Transac*e Internet App Apps Rela*e email Push Mobile  internet
  30. 30. Jeroen  van  Velzen TWITTER:     @jeve MOBILE:     +316  13  13  17  17 MAIL:     jeroen.vanvelzen@sod.nl MOBILE TRAVEL MADE EASY _
  31. 31. 33 411 www.travel2010.be georganiseerd  door

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