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Travel 2010 : Jeroen van Velzen (The Sound of Data)

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Travel 2010 : Jeroen van Velzen (The Sound of Data) Travel 2010 : Jeroen van Velzen (The Sound of Data) Presentation Transcript

  • Jeroen  van  Velzen The  Sound  of  Data 1 1
  • Mobile  Travel  (R)Evolu8on MOBILE TRAVEL MADE EASY _
  • Customers  in  Travel
  • Last  weeks  news
  • EOY  2010  -­‐>  35%  EOY  2014  -­‐>  94%  
  • SAckyness
  • There’s  an  App  for  that!  
  • Last  week  News  II
  • Let’s  build  an  App!
  • Bookings Last Minute Trip  Planner Mobile  Boardin g  Tips Social  Tools Loca*on  Based Flight  No*fica* eTicket on Weather  Info CouponsLet’s  build  an  App?
  • The   only  way  to  interact    with  your  customer    while  he’s  enjoying  your  product  (i.e.  traveling)  is  using  a  mobile  device.
  • PracAcal  Value
  • PracAcal  Value
  • The  (perceived)  prac8cal  value  of  your  service  is  the  alibi  to  engage  in  a  mobile  relaAonship
  • Make  it  personal Rela*onship   Brand  Trust Innova*on   Prac*cal  Value  
  • Personal  PracAcal  Value
  • Less  is  more!
  • Extreme  intuiAon!
  • Extreme  intuiAon!
  •    Remove  travel  stress  factors
  • Remove  Stress  ?!
  • Remove  Stress  ?!
  • Remove  Stress  ?!
  • Use  all  the  context  you  can  think  of
  • If  you  are  able  to  build  the  right  mobile  rela8onship  sales  will  be  perceived  as  a  service
  • Sales  as  a  Service
  • Contextual    |    Personal    |    Relevant
  • Last  Minute   Insurance Upgrades   Rebookings   Loca*on  Based Events  &  Tours Hotels Restaurants   Transport  Related Taxi  &  Transit Car  rental Public  TransportMobile  Transac*ons
  • Transac*e Internet App Rela*e Mobile  Interne t Apps Informa*e Push Messaging   Mobile  internet SMS emailRemember:  It’s  not  about  the  app
  • Jeroen  van  VelzenTWITTER:     @jeveMOBILE:     +316  13  13  17  17MAIL:     jeroen.vanvelzen@sod.nl MOBILE TRAVEL MADE EASY _
  • www.travel2010.be georganiseerd  door 33 41 1