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Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
Tomas vanderplaetse Toerisme Vlaanderen
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Tomas vanderplaetse Toerisme Vlaanderen

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Presentatie Endorsed branding strategie op Destination'13

Presentatie Endorsed branding strategie op Destination'13

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  • 1. Endorsed branding Visitflanders26/04/2013Tomas Vanderplaetse @suntapes @visitflanders
  • 2. Flanders?
  • 3. Flanders: Art citiesBruges, Brussels, Gent, Antwerp, Leuven, Mechelen
  • 4. Flanders: Belgian Beer
  • 5. Flanders: Belgian Chocolate
  • 6. Flanders: Cyclism & Flandriens
  • 7. Flanders: Fashion
  • 8. Flanders Fields & Ypres
  • 9. Endorsed branding
  • 10. Passionate communities
  • 11. Different niche communities
  • 12. Flanders is a festival!
  • 13. #fiaf12
  • 14. Goal #fiaf12:Increase awareness of Flanders as a festival destinationBring online influencers to Flanders to experience the festival scene & stimulate conversation about Flanders
  • 15. Target marketsUKDenmark and SwedenFranceSpainItalyThe NetherlandsAustriaGermanyChinaUSAJapanIndiaRussia
  • 16. Biggest blogtrip in the world 100 Bloggers from 13 countries Key influencers in music, travel, lifestyle, social media Personal program for every blogger: a unique festival experience +touristic tips
  • 17. Selection ‘key influencers’ based on: Online reach and audience Used networks (Twitter, Instagram, Blog,Facebook, mix, …) Match #fiaf12 Personality & passion Location and languageBiggest blogtrip in the world
  • 18. Biggest blogtrip in the world: effort
  • 19.  Connection with bloggers as festival buddies Authentic stories about festivals & destination Happy bloggers & inspiration for their followers ‘Ambassadors’ for FlandersBiggest blogtrip in the world: return
  • 20. http://www.brain-magazine.com/article/reportages/10817-Blog-Trip-en-Flandre
  • 21.  Number of written blogposts: 257 (so far) Number of unique visitors: > 7.500.000 Total reach of blogposts: > 11.500.000 Number of Facebook fans of all bloggers: > 300.000 Number of Twitter fans of all bloggers: > 550.000Some numbers
  • 22. Flanders festival express
  • 23. Flanders festival express
  • 24. Flanders festival express competition 279 people entered the competition 9.666 new FB fans 13.394 stories posted by11.904 different people Potential reach of 4.8 million
  • 25. Flanders is a Festival@fiafexpressFlanders festival express
  • 26. Flanders festival express Engagement on the page is 2.96%: 3 times theaverage interaction on facebook. Ambassadors for Flanders Earned media in Spain, Netherlands, Austria,Germany, Italy
  • 27. Cycling in Flanders
  • 28. www.cycling-in-flanders.com
  • 29. Goal Cycling project:- Increase awareness of Flanders as an international cyclingdestination
  • 30. - Movement rather than campaign (long term)- More focus on content to reach bloggers/keyinfluencers
  • 31. Thank you!Tomas Vanderplaetse @suntapes

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