Your SlideShare is downloading. ×
HOTEL13-Travel360 jan peeters
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

HOTEL13-Travel360 jan peeters

147

Published on

Presentatie De ultieme gids voor succes in hospitality door Jan Peeters op Hotel'13 congres.

Presentatie De ultieme gids voor succes in hospitality door Jan Peeters op Hotel'13 congres.

Published in: Travel, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
147
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The ultimate guideto success in hospitalityJan Peeters
  • 2. “Slow but steady”Growth from 2013 through 20161
  • 3. “You cannot fool me anymore”Price-conscious corporate clients2
  • 4. “Come on, I know you want to spend more”Rate-parity? Yup, but only on the surface3
  • 5. “But we have always done it like this”Zero based budgeting4
  • 6. “I love you for who you really are”Forget star ranking5
  • 7. “It is about the journey, not the destination”The hotel is a part of the entiretravel experience6
  • 8. “I want you to belong to something, to fit in”Destination marketing getsadolescent status7
  • 9. “Be part of the community, and show it”Neighbourhood is the new identity8
  • 10. “It is my planet you are f***ing with, buster”Eco-friendly is not a marketingargument. It is a fact of life9
  • 11. “Consider me as a human being, not as a hotel guest”Friendly is the new polite10
  • 12. “Social is mobile. Enough said.”Social media and mobile devices:the inseparable twins11
  • 13. “I found it! I want it!”Mobile search leads to bookings12
  • 14. “Business is not leasure”“Young is not old”“East is not west”Social media etiquette13
  • 15. “You are only as good as your last picture”Photo and video sharing14
  • 16. “Read me a story, please”Your hotel has a story15
  • 17. “Don’t you get it? Coffee + free wifi”Wifi : the Starbucks paradox16
  • 18. “Getting up to order is so very last century”Consumption goes tech17
  • 19. “Did I just order a bottle of champagne for us?”Wifi: the revenue opportunities18
  • 20. “Do not try to sell me your stupid stuff”Push marketing is not good19
  • 21. “Where can I get that cool stuff?”Pull marketing is very good20
  • 22. “It is not omni. It is multi.”Multi target group = multi segment =multi message = multi channel = multipricing = multi revenue21
  • 23. “I feel this is the right price”Revenue management: from scienceto art to wisdom22
  • 24. “Talk to me. Do not shout at me.”Opportunities in contact marketing vs.traditional advertising23
  • 25. “Stop selling. Give me benefits”Sales is an intelligent conversation24
  • 26. “So what if I am online? It is still me!”The internet is your lobby, your office,your meeting room, your telephone, yourevent25
  • 27. If you do all thisyou should be just fine ...

×