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HOTEL13-Travel360 jan peeters


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Presentatie De ultieme gids voor succes in hospitality door Jan Peeters op Hotel'13 congres.

Presentatie De ultieme gids voor succes in hospitality door Jan Peeters op Hotel'13 congres.

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  • 1. The ultimate guideto success in hospitalityJan Peeters
  • 2. “Slow but steady”Growth from 2013 through 20161
  • 3. “You cannot fool me anymore”Price-conscious corporate clients2
  • 4. “Come on, I know you want to spend more”Rate-parity? Yup, but only on the surface3
  • 5. “But we have always done it like this”Zero based budgeting4
  • 6. “I love you for who you really are”Forget star ranking5
  • 7. “It is about the journey, not the destination”The hotel is a part of the entiretravel experience6
  • 8. “I want you to belong to something, to fit in”Destination marketing getsadolescent status7
  • 9. “Be part of the community, and show it”Neighbourhood is the new identity8
  • 10. “It is my planet you are f***ing with, buster”Eco-friendly is not a marketingargument. It is a fact of life9
  • 11. “Consider me as a human being, not as a hotel guest”Friendly is the new polite10
  • 12. “Social is mobile. Enough said.”Social media and mobile devices:the inseparable twins11
  • 13. “I found it! I want it!”Mobile search leads to bookings12
  • 14. “Business is not leasure”“Young is not old”“East is not west”Social media etiquette13
  • 15. “You are only as good as your last picture”Photo and video sharing14
  • 16. “Read me a story, please”Your hotel has a story15
  • 17. “Don’t you get it? Coffee + free wifi”Wifi : the Starbucks paradox16
  • 18. “Getting up to order is so very last century”Consumption goes tech17
  • 19. “Did I just order a bottle of champagne for us?”Wifi: the revenue opportunities18
  • 20. “Do not try to sell me your stupid stuff”Push marketing is not good19
  • 21. “Where can I get that cool stuff?”Pull marketing is very good20
  • 22. “It is not omni. It is multi.”Multi target group = multi segment =multi message = multi channel = multipricing = multi revenue21
  • 23. “I feel this is the right price”Revenue management: from scienceto art to wisdom22
  • 24. “Talk to me. Do not shout at me.”Opportunities in contact marketing vs.traditional advertising23
  • 25. “Stop selling. Give me benefits”Sales is an intelligent conversation24
  • 26. “So what if I am online? It is still me!”The internet is your lobby, your office,your meeting room, your telephone, yourevent25
  • 27. If you do all thisyou should be just fine ...