Travel 2012: jeroen van velzen - mobile

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Jeroen van Velzen over Mobile marketing in de reissector op Travel 2012

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Travel 2012: jeroen van velzen - mobile

  1. 1. Travel 2012: Mobile TravelJeroen van Velzen, CEO Apeldoorn, September 17th 2012
  2. 2. Mobilizing travel companies across the globeOTA | TMC | GDS| Airline| Airports | TO’sc
  3. 3. What’s the hype about mobile?This will all go away one day..
  4. 4. Would you give up your mobile?This will all go away one day..
  5. 5. Mobile and Travel?Hype or Reality
  6. 6. From mobile First to mobile Only!Shifting gears…
  7. 7. From mobile first to mobile only!Shifting gears…
  8. 8. Should YOU go Mobile?Who will want to eat your lunch tomorrow?
  9. 9. The only way to interact with your customer while he’s enjoyingyour product (i.e. traveling) is using a mobile device.
  10. 10. Moving from saving to spending modeShould you travel along with your customer to the spending phase?
  11. 11. Servicing the Mobile TravellerService, Sales and Sales as a Service Booking Travelling • Flights • Personalization • Hotels • Itinerary Management • Cars • Relevant Content • Trains • Customer Service Up- & Cross Sell while Travelling
  12. 12. Mobile = focus
  13. 13. 1. The fastest mobile GDS booking app2. The most personal itinerary manager out in the market3. The most relevant contextual offers & info
  14. 14. Mobile = feeling
  15. 15. Just 1 ScreenSearch flight mPower dv0.01
  16. 16. Just 1 Screen19 iterations, total time spent 84 hrs
  17. 17. Now rethink 28 Screens v 0.1
  18. 18. Grab the low hanging fruitFind the least effort high impact projects
  19. 19. Mobilize your booking infoBecause they know you know!
  20. 20. Inform, communicate and convertDeliver personal and relevant information
  21. 21. Servicing the Mobile TravellerService, Sales and Sales as a Service Booking Travelling • Flights • Personalization • Hotels • Itinerary Management • Cars • Relevant Content • Trains • Customer Service Up- & Cross Sell while Travelling
  22. 22. Questions please!You can only use the words in the diagram
  23. 23. @jeve www.linkedin.com/in/vanvelzenjeroen.vanvelzen@soundofdata.nl +316 1313 1717

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