Waiting for NFCDigitizing Outdoor InformationThe triggers• Text a number or type a URL• Smart QR ~ a renaissance technology• The ‘app’• Smart Wi-Fi• Near Field Communication ~ a new technology
What do you need?• Mobile phone with NFC, QR, Wi-Fi or an ‘app’• RFID tags• QR code• Smart Wi-Fi• The ‘app’A management system for easy control
What is NFC?• Near Field Communication• NFC is the new sibling to RFID• Works on the same frequency as smart tickets• Phone is the reader and or the tag or ticket• Most phones will have it within a year• Provides information with a quick tap
NFC ~ Passenger Benefits• Great user experience, just tap• Always on, no power penalty• Works straight from the box• Aligns with deployment of ‘Quick Tap’ payments• Available across the mobile price range• Most phones will have it within a year• Data costs are minuscule
NFC ~ Operator Benefits• NFC tags never date, info on server• Real time passenger information• Web interface for control of content• Gets info to mobile phones live• Mobile seen as key device for info snacking• Associated adverts can reduce running costs• Use tag for asset management
Questions• How much?• How much is a tag?• How much is a sign?• Can you provide live information?• How easy is it to deploy?• Can we provide video content?• How quickly can we start?
Architectural Overview NFC & QR Track4Services 3 G Mobile GPRS Server Farm Network NFC Smart Phone Hosted Data Cycle < 0.4 second ManagerQR or NFC tag