Waiting for NFC - digitising outdoor information

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Presentation by Derek Greene, Track4Services, at the Traveline Conference 2012

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  • Delivering data to people efficiently where they need it, on their mobile phones
  • 13.56 MHz
  • Apple are the only manufacturer not offering NFC at the moment.It costs as little as 1/10,000th of a penny on PAYG
  • SLAMs. Borough of Poole, Traveline, Department of Transport. Pindar and Primesight have just said yes.
  • Waiting for NFC - digitising outdoor information

    1. 1. Waiting For NFCDigitizing Outdoor Information
    2. 2. Waiting for NFCDigitizing Outdoor InformationThe triggers• Text a number or type a URL• Smart QR ~ a renaissance technology• The ‘app’• Smart Wi-Fi• Near Field Communication ~ a new technology
    3. 3. What do you need?• Mobile phone with NFC, QR, Wi-Fi or an ‘app’• RFID tags• QR code• Smart Wi-Fi• The ‘app’A management system for easy control
    4. 4. What is NFC?• Near Field Communication• NFC is the new sibling to RFID• Works on the same frequency as smart tickets• Phone is the reader and or the tag or ticket• Most phones will have it within a year• Provides information with a quick tap
    5. 5. NFC ~ Passenger Benefits• Great user experience, just tap• Always on, no power penalty• Works straight from the box• Aligns with deployment of ‘Quick Tap’ payments• Available across the mobile price range• Most phones will have it within a year• Data costs are minuscule
    6. 6. NFC ~ Operator Benefits• NFC tags never date, info on server• Real time passenger information• Web interface for control of content• Gets info to mobile phones live• Mobile seen as key device for info snacking• Associated adverts can reduce running costs• Use tag for asset management
    7. 7. Questions• How much?• How much is a tag?• How much is a sign?• Can you provide live information?• How easy is it to deploy?• Can we provide video content?• How quickly can we start?
    8. 8. Architectural Overview NFC & QR Track4Services 3 G Mobile GPRS Server Farm Network NFC Smart Phone Hosted Data Cycle < 0.4 second ManagerQR or NFC tag

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